The Licensing Letter

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Jazwares and SnapBrands Blend New Squishmallows Cosmetics 

By Allison Watkinson TLL Reporter Jazwares has launched a partnership with SnapBrands to debut a licensed cosmetics collection based on its Squishmallows plush property. Available exclusively through Ulta Beauty, the collection includes Squishmallows-themed eyeshadow palettes, makeup brush sets, press-on nails, blush sticks, lip gloss, makeup sponge sets and cosmetic … [Read more...] about Jazwares and SnapBrands Blend New Squishmallows Cosmetics 

H2O Audio and Florence Team Up for Paddleboard World Championships

By Allison Watkinson TLL Reporter H2O Audio and Florence have released co-branded headphones to commemorate the 2025 Moloka'i 2 O'ahu Paddleboard World Championships. The headphones combine H2O Audio's patented TRI 2 design with the Florence gear brand's utilitarian style and bright yellow color scheme. "At Florence, we build gear with purpose—for athletes who … [Read more...] about H2O Audio and Florence Team Up for Paddleboard World Championships

Victoria’s Secret Pink and LoveShackFancy Debut Frilly Fashion Collaboration

By Allison Watkinson TLL Reporter Victoria's Secret Pink and LoveShackFancy have partnered to launch a collaborative fashion collection and pop-up experience that blends their distinct styles. Featuring a variety of apparel and accessories, the co-branded collection is inspired by Victoria's Secret Pink's playful lifestyle aesthetic with LoveShackFancy's feminine … [Read more...] about Victoria’s Secret Pink and LoveShackFancy Debut Frilly Fashion Collaboration

Blue Ant Goes Public, Management Buys Out Boat Rocker Subsidiary

By Gary Symons TLL Editor in Chief Big changes in the Canadian entertainment media landscape, as Blue Ant Media has divested itself of its Boat Rocker studio in a plan to go public. Blue Ant, one of the major studios in Canada, has officially completed its previously announced reverse takeover (RTO) transaction, transitioning into a publicly listed company. The subordinate … [Read more...] about Blue Ant Goes Public, Management Buys Out Boat Rocker Subsidiary

Hasbro Selects Jasnor as Peppa Pig Partner for ANZ

By Allison Watkinson TLL Reporter Hasbro has appointed Jasnor as the master toy distribution partner for Peppa Pig across Australia and New Zealand. "Peppa Pig remains a beloved brand with exceptional awareness in both markets and has been especially top-of-mind for Australian and New Zealand audiences following the exciting news of Mummy Pig’s pregnancy and birth of … [Read more...] about Hasbro Selects Jasnor as Peppa Pig Partner for ANZ

Hormel Foods and Dr. Seuss Enterprises Serve Up Green Eggs & SPAM

By Allison Watkinson TLL Reporter Hormel Foods has partnered with Dr. Seuss Enterprises to introduce a collection of co-branded Green Eggs & SPAM products. The partnership is highlighted by a Green Eggs & SPAM classic twin pack which features limited-edition artwork for the 65th anniversary of Dr. Seuss's popular book. "The iconic rhythm and rhymes of Dr. … [Read more...] about Hormel Foods and Dr. Seuss Enterprises Serve Up Green Eggs & SPAM

Animotion Media Joins as Official Sponsor of Licensing Horizons Conference

TLL Staff Animotion Media Group, a UAE-based producer and distributor of children’s animated content, has been named an official sponsor of Licensing Horizons Riyadh 2025. The event, scheduled for October 28, 2025, is Saudi Arabia’s only dedicated brand licensing conference, bringing together international intellectual property owners, manufacturers, retailers, and … [Read more...] about Animotion Media Joins as Official Sponsor of Licensing Horizons Conference

Hissho Sushi Rolls into Licensing with Mike’s Hot Honey

By Allison Watkinson TLL Reporter Hissho Sushi has teamed up with Mike's Hot Honey to deliver a limited-edition sushi roll to its network of retail partners. The exclusive Hissho Sushi product is a spicy California roll that is topped with maple smoked salmon, Japanese BBQ sauce, sriracha, onions, sesame seeds and a Mike's Hot Honey Extra Hot finishing drizzle. The … [Read more...] about Hissho Sushi Rolls into Licensing with Mike’s Hot Honey

Breakout Series Iyanu Follows Up With New Feature Film

By Gary Symons TLL Editor in Chief The makers of the new hit kids show Iyanu have announced a spin-off animated feature film will debut on August 30. Cartoon Network, HBO Max, and Lion Forge Entertainment announced the release of Iyanu: Age of Wonders at the San Diego Comic-Con. It builds on the success of the franchise’s debut season on Cartoon Network and HBO Max, which … [Read more...] about Breakout Series Iyanu Follows Up With New Feature Film