TLL Staff Toymaker Mattel is going all in on mobile gaming, as it moves to acquire full ownership of the games studio Mattel163. The studio is currently a joint venture between Mattel and the Chinese internet software giant NetEase, which owns 50% of Mattel163. Mattel, Inc. announced Tuesday it has reached an agreement to acquire full ownership of Mattel163 in a deal that … [Read more...] about Mattel to Acquire Full Ownership of Games Studio Mattel163 for $159 Million
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LEGO and The Met Bridge the Gap Between Art and Play with Monet Masterpiece Set
By Gary Symons TLL Editor in Chief Put away the paint brush, because art lovers and LEGO enthusiasts can now build their own Impressionist masterpiece, brick by brick. The LEGO Group announced Tuesday a collaboration with The Metropolitan Museum of Art to release the LEGO Art 'Claude Monet – Bridge over a Pond of Water Lilies' set, a 3,179-piece recreation of the French … [Read more...] about LEGO and The Met Bridge the Gap Between Art and Play with Monet Masterpiece Set
Britney Spears Sells Catalog to Primary Wave for Reported $200 Million
By Gary Symons TLL Editor in Chief The pop superstar Britney Spears has sold the rights to her music catalog to the independent music publisher Primary Wave. Unconfirmed media reports put the price tag for Spears’ catalog at approximately $200 million. Given Spears’ determination to stay out of the U.S. music industry at this point, the move isn’t that surprising. … [Read more...] about Britney Spears Sells Catalog to Primary Wave for Reported $200 Million
Kids Get Busy in the Kitchen With Red Toolbox x Kitchen Aid Collection
TLL Staff Red Toolbox announced Tuesday a licensing agreement with KitchenAid to create KitchenAid Kids, a line of children's kitchen products set to launch in September 2026. The product line will feature two categories. The first is pretend play kitchen appliances for imaginative role play, and the second consists of functional junior appliances, including a mixer and … [Read more...] about Kids Get Busy in the Kitchen With Red Toolbox x Kitchen Aid Collection
Moose Toys Partners With NASA Engineer Mark Rober for New STEM Toy Line
By Gary Symons TLL Editor in Chief Designing new toys isn’t rocket science … or is it? Moose Toys came down on the opposite side of that question, and has partnered with former rocket scientist and NASA engineer Mark Rober’s company Crunch Labs. The partners have now developed an all-new line of toys in the STEM (Science, Technology, Engineering, and Mathematics) … [Read more...] about Moose Toys Partners With NASA Engineer Mark Rober for New STEM Toy Line
Ultra Pro and Zanzoon Releasing Two New Games for Disney and Pixar
TLL Staff The tabletop game designer Ultra Pro Entertainment is partnering with Disney and Zanzoon to introduce two new electronic games for Disney and Pixar fans. Disney Guess and Disney Trivia Electronic Game bring the magic of Disney storytelling through interactive tabletop play. Both titles will be showcased as part of Ultra PRO’s expanding game lineup at the New York … [Read more...] about Ultra Pro and Zanzoon Releasing Two New Games for Disney and Pixar
Wasserman Talent Agency Faces Artist Backlash Over the Epstein Files
Pop Star Chappell Roan First to Leave the Wasserman Agency Photo caption: Casey Wasserman, seen here at his appointment at the White House to the Los Angeles Olympics task force, has apologized for emails he sent to Ghislaine Maxwell, long before her conviction for sex crimes related to the Jeffrey Epstein case. Official White House Photo by Joyce N. Boghosian. By Gary … [Read more...] about Wasserman Talent Agency Faces Artist Backlash Over the Epstein Files
Swizzels Brings the Love to Oddballs Underwear Fashion for Valentine’s Day
By Gary Symons TLL Editor in Chief Blonde Sheep Licensing has just announced a sweet Valentine's Day collaboration between the candy brand Swizzels and the hilariously named underwear brand Oddballs. The partnership introduces the iconic Love Hearts brand as the theme for a playful underwear collection launching for Valentine’s Day 2026. The range promises color, … [Read more...] about Swizzels Brings the Love to Oddballs Underwear Fashion for Valentine’s Day
Eddie Bauer Launches Major Rebranding Based on its ‘First Ascent’ Line
By Gary Symons TLL Editor in Chief Eddie Bauer announced Monday a new strategy centered on technical product innovation and digital expansion, anchored by the return of its high-performance line First Ascent. Founded in 1920 in Seattle, Eddie Bauer created the first patented quilted down jacket and has spent more than a century equipping adventurers with outdoor apparel … [Read more...] about Eddie Bauer Launches Major Rebranding Based on its ‘First Ascent’ Line
KessCo and Square Enix Partner on Final Fantasy Tabletop Products
TLL Staff KessCo announced Monday a new licensing partnership with Square Enix to introduce a lineup of Final Fantasy tabletop products. The line will include board games and collectible RPG dice sets inspired by Final Fantasy I through VI Pixel Remaster. The new collection will be showcased at New York Toy Fair 2026 and brings the role-playing game franchise into tabletop … [Read more...] about KessCo and Square Enix Partner on Final Fantasy Tabletop Products