The Licensing Letter

Recent Headlines

Disney Experiences Reveals Its New Senior Management Team

By Allison Watkinson TLL Reporter There's been a major shakeup at Disney Experiences, effective March 18, with Thomas Mazloum (pictured at right) succeeding Josh D'Amaro as chairman. The reorganization is part of a wider restructuring at the Walt Disney Company, as D'Amaro is transitioning to the position of CEO of the Walt Disney Company. D'Amaro was formerly chair of … [Read more...] about Disney Experiences Reveals Its New Senior Management Team

Disney Says ‘I Do’ to Wedding Planning Partnership With Lovebird

By Allison Watkinson TLL Reporter Lovebirds on their way to the altar can now seal the deal with Disney designs, thanks to a unique new collaboration. The aptly named Lovebird, a digital wedding planning company, has announced a collaboration with Disney to launch its Disney Collection on its platform. The agreement will give engaged couples access to Disney-inspired … [Read more...] about Disney Says ‘I Do’ to Wedding Planning Partnership With Lovebird

Jagermeister Drops a Licensing Jager-Bomb With New Collegiate Partnership

By Gary Symons TLL Editor in Chief Is there any alcoholic beverage that screams 'academia' more than a JägerBomb? I thought not. And for that — and potentially many other more constructive reasons — the iconic shot brand Jägermeister has announced a collegiate sports partnership supporting four powerhouse athletics programs in Michigan, Florida, LSU, and Oregon. Under … [Read more...] about Jagermeister Drops a Licensing Jager-Bomb With New Collegiate Partnership

Jel Sert Launches Alkaline Powdered Drink Mix Line

By Gary Symons TLL Editor in Chief When it comes to high performance hydration, sometimes mere water needs a little kick in the pants. So the Jel Sert Company has announced the launch of Pure Kick Alkaline Singles to Go! Powdered Drink Mix, a product designed to transform water into alkaline hydration with a pH balance of 8.5 or higher. The drink sticks are available in … [Read more...] about Jel Sert Launches Alkaline Powdered Drink Mix Line

Food and Beverage Licensing Takes Center Stage at 2026 Licensing Expo

By Allison Watkinson TLL Reporter Licensing Expo is literally putting food and beverage on centre stage for this year's Expo, featuring the category for the keynote session on May 20. The session will explore the explosive growth of food and beverage brand collaborations as the annual event returns to the Mandalay Bay Convention Center May 19 through 21. The panel, … [Read more...] about Food and Beverage Licensing Takes Center Stage at 2026 Licensing Expo

Economic Outlook: Inflationary Storm With a Chance of Stagflation

By Gary Symons TLL Editor in Chief As the missiles continue to fall on Iran, Israel, Lebanon and the Gulf States, economists are faced with the task of quantifying the economic fallout from the Iran conflict. And while human death and suffering must remain top of mind, global industries are keenly aware they face their own casualties in the form of rising prices, gnarled … [Read more...] about Economic Outlook: Inflationary Storm With a Chance of Stagflation

Care Bears Bring Y2K Nostalgia to Kung Fu Tea Lovers

By Allison Watkinson TLL Reporter Kung Fu Tea is partnering with Cloudco Entertainment to release four Care Bears-themed beverages available from March 26 through April 30. The bubble tea chain, which bills itself as America's largest, will offer the limited-edition drinks alongside themed packaging designed to evoke Y2K-era nostalgia. The collaboration features four … [Read more...] about Care Bears Bring Y2K Nostalgia to Kung Fu Tea Lovers

Authentic Gets Into the Racquet Racket With New Reebok and Prince Collabs

By Allison Watkinson TLL Reporter Athletic wear brand Reebok and tennis brand Prince — both owned by Authentic Brands Group — have just signed new apparel deals. Reebok's deal is particularly interesting, as the company has just announced a strategic collaboration with GLDN PNT to launch exclusive apparel for the fast-growing game 'padel'. For the uninitiated, padel is … [Read more...] about Authentic Gets Into the Racquet Racket With New Reebok and Prince Collabs

JW Anderson Orders Up a Second Round of Guinness for Fashion Collection

By Gary Symons TLL Editor in Chief Unless you manage to nick the laundry of a leprechaun, it's probably impossible to find a more Irish fashion collection than the latest collaboration between Irish fashion designer JW Anderson and stout maker Guinness. After an outrageously popular and lucrative first venture in 2024, JW Anderson and Guinness have conspired on the release … [Read more...] about JW Anderson Orders Up a Second Round of Guinness for Fashion Collection