By Gary Symons TLL Editor in Chief Is there any alcoholic beverage that screams 'academia' more than a JägerBomb? I thought not. And for that — and potentially many other more constructive reasons — the iconic shot brand Jägermeister has announced a collegiate sports partnership supporting four powerhouse athletics programs in Michigan, Florida, LSU, and Oregon. Under … [Read more...] about Jagermeister Drops a Licensing Jager-Bomb With New Collegiate Partnership
Recent Headlines
Jel Sert Launches Alkaline Powdered Drink Mix Line
By Gary Symons TLL Editor in Chief When it comes to high performance hydration, sometimes mere water needs a little kick in the pants. So the Jel Sert Company has announced the launch of Pure Kick Alkaline Singles to Go! Powdered Drink Mix, a product designed to transform water into alkaline hydration with a pH balance of 8.5 or higher. The drink sticks are available in … [Read more...] about Jel Sert Launches Alkaline Powdered Drink Mix Line
Food and Beverage Licensing Takes Center Stage at 2026 Licensing Expo
By Allison Watkinson TLL Reporter Licensing Expo is literally putting food and beverage on centre stage for this year's Expo, featuring the category for the keynote session on May 20. The session will explore the explosive growth of food and beverage brand collaborations as the annual event returns to the Mandalay Bay Convention Center May 19 through 21. The panel, … [Read more...] about Food and Beverage Licensing Takes Center Stage at 2026 Licensing Expo
Economic Outlook: Inflationary Storm With a Chance of Stagflation
By Gary Symons TLL Editor in Chief As the missiles continue to fall on Iran, Israel, Lebanon and the Gulf States, economists are faced with the task of quantifying the economic fallout from the Iran conflict. And while human death and suffering must remain top of mind, global industries are keenly aware they face their own casualties in the form of rising prices, gnarled … [Read more...] about Economic Outlook: Inflationary Storm With a Chance of Stagflation
Care Bears Bring Y2K Nostalgia to Kung Fu Tea Lovers
By Allison Watkinson TLL Reporter Kung Fu Tea is partnering with Cloudco Entertainment to release four Care Bears-themed beverages available from March 26 through April 30. The bubble tea chain, which bills itself as America's largest, will offer the limited-edition drinks alongside themed packaging designed to evoke Y2K-era nostalgia. The collaboration features four … [Read more...] about Care Bears Bring Y2K Nostalgia to Kung Fu Tea Lovers
Authentic Gets Into the Racquet Racket With New Reebok and Prince Collabs
By Allison Watkinson TLL Reporter Athletic wear brand Reebok and tennis brand Prince — both owned by Authentic Brands Group — have just signed new apparel deals. Reebok's deal is particularly interesting, as the company has just announced a strategic collaboration with GLDN PNT to launch exclusive apparel for the fast-growing game 'padel'. For the uninitiated, padel is … [Read more...] about Authentic Gets Into the Racquet Racket With New Reebok and Prince Collabs
JW Anderson Orders Up a Second Round of Guinness for Fashion Collection
By Gary Symons TLL Editor in Chief Unless you manage to nick the laundry of a leprechaun, it's probably impossible to find a more Irish fashion collection than the latest collaboration between Irish fashion designer JW Anderson and stout maker Guinness. After an outrageously popular and lucrative first venture in 2024, JW Anderson and Guinness have conspired on the release … [Read more...] about JW Anderson Orders Up a Second Round of Guinness for Fashion Collection
Smiley Company Plays in The Sandbox Metaverse for the First Time
By Gary Symons TLL Editor in Chief In a first for the world's happiest brand, The Smiley Company is entering the interactive gaming sector through a partnership with The Sandbox, the metaverse platform operated by Animoca Brands subsidiary. The collaboration introduces Smiley Factory, a business simulation game now available within The Sandbox platform as part of its … [Read more...] about Smiley Company Plays in The Sandbox Metaverse for the First Time
F1 Authentics Launches Limited Mystery Box Collection with Simulator Grand Prize
TLL Staff F1 Authentics has released a limited-edition Mystery Box collection targeting motorsport collectors, with one box containing a professional-grade racing simulator valued at £89,000. The collection is strictly limited to 150 boxes worldwide, each containing racing memorabilia with a minimum total value of £2,500, according to the company. Every box includes a curated … [Read more...] about F1 Authentics Launches Limited Mystery Box Collection with Simulator Grand Prize
Disney Celebrates 100 Years of Winnie the Pooh
By Allison Watkinson TLL Reporter Disney is marking the centennial anniversary of Winnie the Pooh with a year-long celebration honoring the character's cultural legacy. Winnie the Pooh and his friends in the 100 Acre Wood first appeared in the 1926 publication of A.A. Milne's original book. The commemoration will feature new product collaborations, storytelling content, and … [Read more...] about Disney Celebrates 100 Years of Winnie the Pooh