By Allison Watkinson TLL Reporter Hasbro has announced a multi-year licensing partnership with Warner Bros. Discovery Global Consumer Products to become the global primary toy licensee for Harry Potter beginning in 2027. The deal covers products inspired by both the Harry Potter film franchise and the upcoming HBO Original Harry Potter series. Hasbro plans to develop a range … [Read more...] about Hasbro Secures Magical Harry Potter Toy License Starting in 2027
Recent Headlines
Kayou Debuts at Toy Fair New York, Previews U.S. Expansion Plans
TLL Staff Kayou, a Chinese collectible trading card company, made its official debut at Toy Fair New York earlier this month, using the occasion to announce a slate of new licensed products and IP partnerships as part of its broader push into the U.S. market. The company, which describes itself as China's top trading card brand, showcased new releases and upcoming product … [Read more...] about Kayou Debuts at Toy Fair New York, Previews U.S. Expansion Plans
Hermes Bags Continue to Outperform the S&P 500 As Investments
By Gary Symons TLL Editor in Chief My investment advisor wants me to throw money at gold, Nvidia chips, and renewable energy stocks. I told him I'm going all in on Berkin and Kelly bags from Hermes. Why? According to the latest report on the value of high-end fashion, big ticket items that are also difficult to acquire can literally be better long-term investments than … [Read more...] about Hermes Bags Continue to Outperform the S&P 500 As Investments
Amazon Ends Ring-Flock Safety Partnership After Super Bowl Ad Backlash
By Gary Symons TLL Editor in Chief Super Bowl XL certainly generated its share of controversy, including the debate over the half-time show featuring Bad Bunny and a catastrophic game for the New England Patriots, but for the licensing industry, the big news was the cancellation of a licensing deal between Amazon's Ring platform and Flock Safety. The backlash from a … [Read more...] about Amazon Ends Ring-Flock Safety Partnership After Super Bowl Ad Backlash
Spin Master Wins TOTY Toy of the Year, Bluey Named Top Toy License
By Allison Watkinson TLL Reporter The toy industry celebrated its most innovative products at the 2026 Toy of the Year (TOTY) Awards on Tuesday evening. The event also raised more than $1 million for The Toy Foundation, which delivers play to children in need. Nearly 800 toy and play professionals gathered at Pier Sixty in New York City for the annual gala, themed … [Read more...] about Spin Master Wins TOTY Toy of the Year, Bluey Named Top Toy License
Spiralcute Appoints New Leadership Team to Drive Global Expansion
By Allison Watkinson TLL Editor in Chief The award-winning Japanese character management agency Spiralcute has appointed a new senior leadership team to oversee its expanding global operations. The international team will be led by Kate Schlomann (pictured), who will report to Taro Morishima, Chief Executive Officer and President of Spiralcute International. Schlomann's … [Read more...] about Spiralcute Appoints New Leadership Team to Drive Global Expansion
Kraft Heinz Pauses Split As CEO Insists Problems Are ‘Fixable
By Gary Symons TLL Editor in Chief U.S. food giant Kraft Heinz has halted its plans to split the mammoth corporation into separate companies. CEO Steve Cahillane announced the changes, saying the pause is necessary due to deteriorating market conditions in the food industry as a whole. However, Cahillane also insists the problems are "fixable and within our control." Kraft … [Read more...] about Kraft Heinz Pauses Split As CEO Insists Problems Are ‘Fixable
Grocers Risk Alienating Shoppers with Overt GLP-1 Labelling, Analyst Warns
By Gary Symons TLL Editor in Chief The rapid appearance of GLP-1-inspired ready meals on UK supermarket shelves this January has drawn comparisons to past trend-chasing moments, and a caution from retail analysts that grocers may be squandering a larger, more durable opportunity by marketing too narrowly. "Grocers must expand GLP-1-inspired ranges to highlight the … [Read more...] about Grocers Risk Alienating Shoppers with Overt GLP-1 Labelling, Analyst Warns
Tina Turner Honored on New Themed Jerseys for St Louis CITY SC
By Allison Watkinson TLL Reporter The St. Louis CITY SC soccer club will hit the field wearing new jerseys that are 'better than all the rest' this season. That's because the club's new jersey will honor the St. Louis musical superstar Tina Turner, one of the most popular female performers of all time. The team just unveiled the limited-edition soccer jersey, … [Read more...] about Tina Turner Honored on New Themed Jerseys for St Louis CITY SC
The Brand Liaison Appointed Licensing Agency for Dorel Juvenile Group
By Allison Watkinson TLL Reporter Dorel Juvenile Group says its engaged The Brand Liaison to guide a “major strategic shift” in its brand expansion strategy. Dorel is among the largest manufacturers of juvenile products and owner of several top brands, like Safety 1st and Cosco Kids. Dorel says The Brand Liaison will be focusing on finding new strategic partners for … [Read more...] about The Brand Liaison Appointed Licensing Agency for Dorel Juvenile Group