The booming animation studio ZAG has engaged Born Licensing, an agency focused on licensing for the purpose of advertising and marketing. The agreement will see Born Licensing representing the company’s flagship property, Miraculous – Tales of Ladybug and Cat Noir, said founder and CEO Jeremy Zag. Founded in 2014 by David Born, Born Licensing works with owners of intellectual … [Read more...] about ZAG Engages Born For Advertising and Marketing Licensing
Articles
Tomy Draws Line in the Sand With Create A Castle Deal
Toy of the Year Award-winning Create A Castle has signed a key agreement with TOMY Australia to distribute their innovative sand castle sets. The agreement covers distribution in Australia, and will see Create A Castle's amazing sand sculpting kits available for the Christmas shopping season. “We’re excited to be partnering with the team at Create A Castle, especially since … [Read more...] about Tomy Draws Line in the Sand With Create A Castle Deal
Automotive Licensing: VP Racing Revs Up European Licensing Program With Kustom Yard
VP Racing Fuels added some horsepower to its licensing efforts in Europe, signing a deal with apparel company Kustom Yard. VP Racing Fuels is a global leader in performance fuels, lubricants, and additives, and has successfully licensed its brand in several lifestyle categories. Its Mad Scientist brand (seen in photo at top) has become a well-known image for those who feel the … [Read more...] about Automotive Licensing: VP Racing Revs Up European Licensing Program With Kustom Yard
Walmart Releases Top Toy List for Xmas 2022
By Gary Symons TLL Editor in Chief Walmart has given wannabe licensees a cheat sheet for Christmas, listing its choice for the top 55 toys for 2022. Walmart's 2022 Top Toy List is released every year to help families making decisions on their Christmas shopping, but it's also a great tool for licensees looking for their next big deal. This year's Top Toy List highlights 55 … [Read more...] about Walmart Releases Top Toy List for Xmas 2022
Warner Bros.’ Super Pets Gets Book Tie-in With Random House
Warner Bros. new film DC League of Super Pets is getting some super books for young fans from Random House Children's Books. Random House Children’s Books, in collaboration with Warner Bros. Consumer Products and DC, has published four movie tie-in titles celebrating the new film, starring the DC Super-Pets and super villains featured in the film. The books—including a full … [Read more...] about Warner Bros.’ Super Pets Gets Book Tie-in With Random House
Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
“Barbiecore,” “Kencore,” and Barbie are on the Rise By Richard Gottlieb Barbie is hot. Not just with little girls and not only with their moms. She is hot on Wall Street. Consider these headlines: How The Barbie Movie Is Changing Mattel’s Business – CNBC, Aug. 23, 2022 Why Barbie Fashion Is the Exhilarating Trend We Need Right Now, Wall Street Journal, Aug. 20, 2022 The … [Read more...] about Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
Macy’s Expands Store-In-Store Partnership With Toys ‘R’ Us
By Gary Symons TLL Editor in Chief Retail giant Macy's says it will expand its partnership with Toys ‘R’ Us to include all of the 500+ stores in the United States. The company previously announced the program would be rolled out into an initial 400 stores. The expansion is scheduled for completion by Oct. 15, in time for the holiday season. The deal is also a major success for … [Read more...] about Macy’s Expands Store-In-Store Partnership With Toys ‘R’ Us
Transformers Take To the Seas With World of Warships
Players of the battle sim World of Warships will get reinforcements this month, as characters from the Transformers franchise join the fray. World of Warships is an advanced battle simulation game that lets players take the helm of highly detailed, realistic warships from the past. Produced by Wargaming, which also publishes World of Tanks and World of Warplanes, among others, … [Read more...] about Transformers Take To the Seas With World of Warships
Global Icons Making Waves For Brunswick’s Marine Brands
Global Icons is powering into the marine industry, winning its first contract in the sector with Brunswick Corporation. Brunswick is one of the top companies in the global recreational marine industry, producing many of the world's top brands. Those include Boston Whaler, Sea Ray, Lund and Mercury Marine, among others. Global Icons, a leading brand licensing agency worldwide, … [Read more...] about Global Icons Making Waves For Brunswick’s Marine Brands
MGM Releases App for Are You Smarter Than a 5th Grader
MGM and its licensing partner THQ Nordiq have announced a new video game based on the show Are You Smarter Than A 5th Grader? The game is designed for Nintendo Switch, PS4, PS5, Xbox One, Xbox Series X|S, and PC. Packed with more than 6800 questions, the gameshow format quiz game is based on the popular TV franchise and covers topics including math, vocabulary and animal … [Read more...] about MGM Releases App for Are You Smarter Than a 5th Grader