By Gary Symons TLL Editor in Chief The Moodsters Children's Foundation and PlaySpace Health have unveiled a collaboration to expand The Moodsters to healthcare providers, educators, parents, and practitioners. The deal, brokered by licensing agencies Becker & Associates and Kaufman Licensing, will see the Moodsters characters included on PlaySpace Health's HIPAA … [Read more...] about Moodsters and PlaySpace Team Up to Boost Children’s Mental Health
Open Content
IMC Licensing to Boost the Buzz Around Sioux Honey
By Gary Symons TLL Editor in Chief Sioux Honey Cooperative has appointed IMC Licensing as the exclusive licensing agency for its flagship Sue Bee Honey brand. The deal marks a strategic move to extend the brand into new consumer product categories through co-branded partnerships. With IMC now officially in the hive, Sioux Honey is betting that thoughtful licensing can help … [Read more...] about IMC Licensing to Boost the Buzz Around Sioux Honey
Who’s News: Asad Ayaz to Head Disney’s New Marketing and Brand Division
By Gary Symons TLL Editor in Chief The Walt Disney Company (NYSE: DIS) has announced the creation of a new enterprise marketing and brand organization. This new division will change the way Disney markets its films, TV series, brands, and consumer products around the world. The company says the move is intended to align the company’s industry-leading marketing teams … [Read more...] about Who’s News: Asad Ayaz to Head Disney’s New Marketing and Brand Division
NorthStar SailGP Team Races to Close Licensing Deal With Quiksilver
By Gary Symons TLL Editor in Chief The NorthStar SailGP Team from Canada has named surf and lifestyle brand Quiksilver as an official partner, expanding the team’s commercial and licensing portfolio. The move comes as SailGP continues its explosive growth, attracting a wide range of global consumer brands aligned with performance and ocean culture. SailGP has become … [Read more...] about NorthStar SailGP Team Races to Close Licensing Deal With Quiksilver
Mookie Toys to Produce Toys for Magic Light’s The Gruffalo
TLL Staff Magic Light Pictures has added Mookie Toys to the growing roster of licensees for The Gruffalo, appointing the global toy company to develop a new range of lifestyle and wooden toys inspired by the evergreen preschool property. The licensed toy line is scheduled to launch in August 2026 and will feature educational and imaginative play items aimed at young … [Read more...] about Mookie Toys to Produce Toys for Magic Light’s The Gruffalo
Revolution Releases Makeup Collection That Will Put a Smiley on Your Face
By Gary Symons TLL Editor in Chief It's often said that people never look better than when they smile ... but some good makeup doesn't hurt either! Fortunately, Revolution Beauty has both bases covered, thanks to a new partnership with the innovative lifestyle brand SW Smiley, a division of The Smiley Company. Revolution Beauty is a British-based cosmetics company … [Read more...] about Revolution Releases Makeup Collection That Will Put a Smiley on Your Face
Who’s News: Funko Appoints Night CEO Reed Duchscher to Board
TLL Staff Funko says Night CEO Reed Duchscher has joined its board of directors, as longtime director Mike Lunsford steps down. Duchscher is the founder and Chief Executive Officer of Night, a talent management and venture platform that partners with influential creators, artists, and brands. "I'm excited to be joining Funko at a time where the culture, entertainment, and … [Read more...] about Who’s News: Funko Appoints Night CEO Reed Duchscher to Board
Who’s News: Pam Kaufman to Lead ‘Fashiontainment’ Platform for Gap Inc.
By Gary Symons TLL Editor in Chief Gap Inc. has appointed Pam Kaufman as Executive Vice President and Chief Entertainment Officer, leading a new initiative it calls 'Fashiontainment'. In this newly created role, Kaufman will report to Gap Inc. President and Chief Executive Officer, Richard Dickson, starting February 2. Gap says the role is designed to build and scale Gap … [Read more...] about Who’s News: Pam Kaufman to Lead ‘Fashiontainment’ Platform for Gap Inc.
Sweethearts and Sanrio Unite for Major Valentine’s Collaboration
By Allison Watkinson TLL Reporter Spangler Candy has launched a partnership with Sanrio for a multi-category collection that combines Hello Kitty and Sweethearts branded candy. “This collaboration brings together two brands that are deeply embedded in pop culture and emotional connection,” said Spangler Candy marketing VP, Evan Brock. “Sweethearts has always been about … [Read more...] about Sweethearts and Sanrio Unite for Major Valentine’s Collaboration
Who’s News: Falcon’s Beyond Promotes Saham Ali to Chief Technology Officer
By Allison Watkinson TLL Reporter Falcon’s Beyond Global has promoted its long-standing employee, Saham Ali, to serve as its first chief technology officer (CTO). Formally working as the company's EVP of technology, Ali has been instrumental in shaping the technological initiatives and overall business operations of Falcon's Beyond. “Technology is the heartbeat of … [Read more...] about Who’s News: Falcon’s Beyond Promotes Saham Ali to Chief Technology Officer