By Rob Hutchins Editor at Products of Change McCain Foods is entering the Metaverse to introduce its new Regen Fries – chips made with potatoes grown using regenerative farming methods - as part of the #SaveOurSoil initiative. McCain’s Regen Fries are produced via regenerative farming methods which build soil health, improve biodiversity, and enhance on-farm resilience … [Read more...] about Sustainability: McCain and Roblox Promote Regenerative Farming
NFT Licensing
McFarlane Toys Spawns New ‘Phygital’ Collectibles For Fans
By Gary Symons TLL Editor in Chief The company that launched the Spawn franchise is now spawning a collection of new 'phygital' products. McFarlane Toys, the toy company founded by comic book creator Todd McFarlane, will be releasing its first-ever digital collection featuring classic McFarlane Toys' characters including Spawn, The Redeemer, and The Clown, with the first … [Read more...] about McFarlane Toys Spawns New ‘Phygital’ Collectibles For Fans
Brand Central Signs New Deals for Bored of Directors NFT Collective
By Allison Watkinson TLL Reporter Brand Central and its network of global sub-agents have secured new licensing partners for the Bored of Directors NFT collective. Brand Central LLC is the exclusive global licensing and brand management agency for the Bored of Directors NFT collective. The agency is known for helping its clients enhance brand value through strategic … [Read more...] about Brand Central Signs New Deals for Bored of Directors NFT Collective
NECA & Walmart Launch Digital Collectibles Platform
AutoT Portal to Launch With Exclusively Licensed Lithographs by Artist Bob Ross By Gary Symons TLL Editor in Chief Walmart has taken a bold step into the world of digital collectibles, partnering with NECA to launch a new platform called AutoT. The National Entertainment Collectibles Association and Walmart have already created what they say is a "first of its kind … [Read more...] about NECA & Walmart Launch Digital Collectibles Platform
Move Over Bored Apes: IMG Signs With Okay Bears
Following its record-breaking launch, NFT project Okay Bears is now set to venture into the retail world after appointing IMG as its exclusive global licensing representative. IMG will work with Okay Bears to facilitate meaningful collaborations across all categories that reflect the brand’s values and provide Okay Bears’ active global community with new products and … [Read more...] about Move Over Bored Apes: IMG Signs With Okay Bears
Firefly Games Launches New Studio For Metaverse Development
By Gary Symons TLL Editor in Chief The mobile developer Firefly Games has created a new metaverse development studio called Metaworld Entertainment. The company's belief in the future of the metaverse is underlined by the fact the Metaworld studio will be headed by Michael Zhang, who is the current CEO at Firefly Games. “We’re providing high-quality content on top of the … [Read more...] about Firefly Games Launches New Studio For Metaverse Development
NFT Trading Plunges by 99% on Open Sea
By Gary Symons TLL Editor in Chief Just months ago NFTs were all the rage for artists, investors and many licensing firms, but this week trading in NFTs has dropped a shocking 99% on Open Sea. The world's largest trading platform for NFTs, Open Sea has seen trading plummet from $2.7 billion in transactions on May 1, to a dismal $9.34 million on Aug. 28. The figures from Fortune … [Read more...] about NFT Trading Plunges by 99% on Open Sea
NFT Licensing: Brand Central Goes Bananas With Bored Ape Deals
Brand Central, the exclusive global licensing agency for Bored of Directors, has appointed seven international sub-agents for the Bored Ape NFT collective. Working together with the licensor, NFIP Holdings, Brand Central and the network of sub-agents have already begun signing partners and engaging global retailers. The Bored of Directors’ Sub-Agents include: Asembl … [Read more...] about NFT Licensing: Brand Central Goes Bananas With Bored Ape Deals
Who’s News: Paramount Brings on Creative Advisor for Web3 Programs
Paramount Consumer Products has engaged world-renowned photographer, entrepreneur, and social activist Misan Harriman as creative advisor for its Web3 business. As an advisor, Harriman's role is to bring his expertise as an artist and a pioneer in the creation and collection of NFTs to consult on Paramount’s established partnerships in the Web3 space, with plans to curate his … [Read more...] about Who’s News: Paramount Brings on Creative Advisor for Web3 Programs
Licensing Conferences: B&LIS Unveils Speaker Lineup for New York Event
The Brand & Licensing Innovation Summit is living up to its name with a slate of speakers on everything from metaverse licensing and NFTs to sustainability and experiential entertainment. Brand & Licensing Innovation Summit (B&LIS) North America is a two-day thought leadership conference dedicated to transforming the future of brand licensing. The summit announced … [Read more...] about Licensing Conferences: B&LIS Unveils Speaker Lineup for New York Event