The Licensing Letter

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Guinness Celebrates Holiday Baking with the Last Crumb

By Allison Watkinson TLL Reporter Guinness has partnered with the Last Crumb bakery for a licensed cookie collection inspired by the signature flavor of Guinness beer. "We've always believed the best part of the holidays isn't what's on the table but who's around it," said Guinness director, Karissa Downer. "Partnering with Last Crumb lets us turn that idea into something … [Read more...] about Guinness Celebrates Holiday Baking with the Last Crumb

Funko and Netflix Launch KPop Demon Hunters Collectibles

By Allison Watkinson TLL Reporter Funko has partnered with Netflix to launch a collection of licensed Funko POP! figures based on KPop Demon Hunters. Available now, the new Funko POP! range is one of the first hardline collectible offerings to hit retail following the film's release in June. The new range includes popular characters from the Netflix film including vocalist … [Read more...] about Funko and Netflix Launch KPop Demon Hunters Collectibles

Nurture and Care Bears Create Educational Adventure

By Allison Watkinson TLL Reporter The Nurture learning app has launched a licensing collaboration with Cloudco Entertainment for a series of educational Care Bears games. The first adventure in the series, titled Badge Buddies, has players help Jojo the kangaroo in a quest to restore the Care Bears powers through puzzles and exploration. Designed for children age 4 to 7, … [Read more...] about Nurture and Care Bears Create Educational Adventure

Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film

By Gary Symons TLL Editor in Chief Hollywood films are going to get a bit more cheesy, as Italy's Parmigiano Reggiano Consortium has signed with United Talent Agency. The big wheel of cheese, known for its 'grate' performance in kitchens and restaurants worldwide, is now seeking a starring role in television and film. And of course, you don't get far without a good agent, … [Read more...] about Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film

RobSol Indústria Optica Named as Reebok Eyewear Partner in Brazil

By Gary Symons TLL Editor in Chief Authentic Brands Group has always had a sharp eye for a good deal, and this week announced the signing of a new partner for its Reebok eyewear lines. Authentic, one of the world's largest licensing companies, and owner of dozens of top global brands, including Reebok, has signed an agreement with RobSol Indústria Óptica (RobSol) for … [Read more...] about RobSol Indústria Optica Named as Reebok Eyewear Partner in Brazil

Panini America and the WNBPA Extend Multi-Year Licensing Partnership

By Allison Watkinson TLL Reporter Panini America and the WNBPA have signed a major renewal and expansion to their multi-year licensing partnership. Through the renewed agreement with the WNBA Players Association, Panini has expanded its exclusive rights for WNBA player trading cards across physical, digital and on-demand trading card platforms. This will take effect … [Read more...] about Panini America and the WNBPA Extend Multi-Year Licensing Partnership

Jazwares Cares Teams Up with Charity Navigator and Feed the Children

By Allison Watkinson TLL Reporter Jazwares Cares has launched a philanthropic partnership with Charity Navigator and Feed the Children to donate toys to families experiencing hardship. “Holiday giving has a ripple effect. It reminds us that generosity can be both deeply personal and profoundly collective,” said Charity Navigator CEO, Michael Thatcher. “Through this … [Read more...] about Jazwares Cares Teams Up with Charity Navigator and Feed the Children

Registration Now Open For Licensing Expo 2026

TLL Staff It's never too early to get ready for Licensing Expo, and registration has now opened for the most important show in the global licensing industry. Organizers announced they have opened registration for the 2026 Licensing Expo, which will be held May 19 to 21 at the Mandalay Bay Convention Center in Las Vegas. The annual trade show, produced by Informa’s Global … [Read more...] about Registration Now Open For Licensing Expo 2026

Tapatío and Morehouse Cook Up Spicy Yellow Mustard

By Allison Watkinson TLL Reporter Tapatío Hot Sauce and Morehouse Foods have teamed up to introduce a new condiment collaboration called Tapatío Spicy Yellow Mustard. Morehouse Foods is a family-owned mustard manufacturing company that has specialized in developing premium condiments and sauces since 1898. The company now produces and distributes its award-winning … [Read more...] about Tapatío and Morehouse Cook Up Spicy Yellow Mustard