By Gary Symons TLL Editor in Chief Not everyone knows that the plush producer Teddy Mountain was the first to put a smile on a teddy bear. Before that time, teddy bears traditionally had the V-shaped frown, until Teddy Mountain decided that everyone deserves a smile. This year the company also hopes to put a lot of smiles on the faces of attendees at the 2025 Licensing … [Read more...] about Focus on Expo: Teddy Mountain Expanding Rapidly in Branded Plush
U.S.
Brentwood Licensing Named Licensing Agent for Wham-O
By Allison Watkinson TLL Reporter Brentwood Licensing has announced an exclusive agency partnership to represent all of Wham-O’s brands across North America and Mexico. Wham-O is a North American toy company that has been in operation for over 75 years. The company offers a wide range of popular toys, games and outdoor recreation products through its extensive … [Read more...] about Brentwood Licensing Named Licensing Agent for Wham-O
Focus on Expo: ARC Collective a Powerhouse Talent and Licensing Agency
By Gary Symons TLL Editor in Chief I had the opportunity in April to speak with the founder of one of the most interesting and inspiring entertainment licensing companies I’ve encountered yet. ARC Collective is a talent management company that also creates content, and focuses on the representation of ‘cultural changemakers’ who might not otherwise find top quality … [Read more...] about Focus on Expo: ARC Collective a Powerhouse Talent and Licensing Agency
Expo: Broad Street Helping Brands Navigate Troubled Economic Waters
TLL Feature In today's volatile economic landscape, where global tariffs, shifting consumer loyalties, and market uncertainties are creating formidable challenges, one strategy continues to deliver exceptional results for food and beverage companies: brand licensing. Behind many of the industry's most successful licensing programs stands one agency that has transformed … [Read more...] about Expo: Broad Street Helping Brands Navigate Troubled Economic Waters
Ryan Reynolds Cracks Breakfast Code with Egg-cellent Tim Hortons Collaboration
Scrambled eggs, hashbrowns, and a side of Vancouver air: Tim Hortons teams up with Canada's favorite wisecracking export. By Gary Symons TLL Editor in Chief Tim Hortons has teamed up with proud Canadian Ryan Reynolds to launch a new breakfast item that’s as bold as a Deadpool monologue and just as satisfying. Ryan’s Scrambled Eggs breakfast box is now a real thing, and is … [Read more...] about Ryan Reynolds Cracks Breakfast Code with Egg-cellent Tim Hortons Collaboration
“Licensee Survival Handbook” a How-To Guide to IP Licensing
TLL Staff Licensing industry veterans Greg Battersby and Danny Simon have launched their latest book, Licensee Survival Handbook, aimed squarely at manufacturers and licensees. Written specifically for anyone looking to navigate the often complex and competitive world of intellectual property licensing, the book, endorsed by trade association Licensing International, is being … [Read more...] about “Licensee Survival Handbook” a How-To Guide to IP Licensing
Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans
By Gary Symons TLL Editor in Chief Bush’s Beans and BBC Studios have announced a new collaboration inspired by the popular animated children’s series Bluey, unveiling Bush’s Bluey Baked Beans. The new canned product is aimed at bringing playful family moments from the screen to the dinner table. Bush’s Bluey Baked Beans is directly inspired by scenes from Bluey episodes … [Read more...] about Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans
Mensa Challenges Brands to Prove They’re a “Smart Choice” at Licensing Expo
By Gary Symons TLL Editor in Chief Think your product is clever? Innovative? A real brainchild? American Mensa wants to put your smarts to the test—literally. For the first time in its history, the high IQ society is inviting brands at Licensing Expo 2025 to compete for a chance to win a free Mensa license as part of its newly launched SMART CHOICE Think Tank competition. … [Read more...] about Mensa Challenges Brands to Prove They’re a “Smart Choice” at Licensing Expo
Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo
By Gary Symons TLL Editor in Chief Lion Forge Entertainment is on the hunt for licensing and retail partners at the 2025 Licensing Expo for its hit animated series Iyanu. The new series promises to be a hot prospect for licensing, as it’s already putting up good numbers, and attracting positive reviews. The highly anticipated series debuted April 5 on Cartoon Network … [Read more...] about Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo
Master Chef Goes on the Road With a Sizzling New Live Tour
By Gary Symons TLL Editor in Chief Get ready to turn up the heat; MasterChef is hitting the road. TCG Entertainment and Banijay Rights have announced MasterChef All-Stars Live!, a sizzling new live stage show featuring beloved winners and standout contestants from the hit cooking competition. The culinary tour kicks off in Williamsport, PA on September 16, 2025, with stops … [Read more...] about Master Chef Goes on the Road With a Sizzling New Live Tour