By Gary Symons TLL Editor in Chief The LEGO Group has partnered with The Pokémon Company on its first ever Pokémon Lego sets. It's a brand licensing match made in marketing heaven, as the deal combines the world's most popular toy product, with one of the world's top entertainment and video game brands. “Pokémon has always inspired discovery and connection and partnering … [Read more...] about Gotta Build ‘Em All: LEGO Launches First Ever Pokémon Collection
Europe
Blonde Sheep Signs Morrisons as First Licensee for Applied Nutrition
By Allison Watkinson TLL Reporter Blonde Sheep Licensing has brokered a long-term partnership between Morrisons and Applied Nutrition for a range of co-branded food products. The multi-year licensing agreement grants Morrisons the exclusive rights to produce and sell meals and food products for the Applied Nutrition brand. “We’re excited to have partnered with … [Read more...] about Blonde Sheep Signs Morrisons as First Licensee for Applied Nutrition
Big Picture Tasked With Constructing Meccano Licensing Program
TLL Staff Libertas Brands has appointed Big Picture Licensing to represent Spin Master’s Meccano brand across Europe, the Middle East and Africa, as the classic construction toy seeks to bolt itself into new consumer product categories. Under the partnership, Big Picture Licensing will pursue licensing opportunities for Meccano across a wide range of sectors, including … [Read more...] about Big Picture Tasked With Constructing Meccano Licensing Program
Ladybug and Cat Noir Hit the Stage in Live Production of ‘Miraculous’
TLL Staff Miraculous characters Ladybug and Cat Noir will be getting a taste of the limelight, as partner Monlove announces plans for a live stage performance. Miraculous Corp., the joint venture between partner studios Mediawan and ZAG, says it has signed a deal with entertainment producer Monlove for the 'Miraculous Live Stage Spectacular'. Featuring superheroes Ladybug and … [Read more...] about Ladybug and Cat Noir Hit the Stage in Live Production of ‘Miraculous’
Lego Unveils the Future of Play With High Tech ‘Smart Brick’
By Gary Symons TLL Editor in Chief The Lego Group has unveiled a new technology called the Smart Brick that will redefine how kids and kidults alike will play with the popular building bricks. Lego unveiled the new LEGO SMART Play system at the Consumer Electronics Show in Las Vegas, displaying a typical 2X4 Lego brick containing a tiny computer that interacts with … [Read more...] about Lego Unveils the Future of Play With High Tech ‘Smart Brick’
Konami Cross Media NY Licenses Yu-Gi-Oh! GO RUSH!! to ITVX
By Allison Watkinson TLL Reporter Konami Cross Media NY has signed a licensing partnership with ITVX to bring the Yu-Gi-Oh! Go Rush!! anime series to the UK. Through the licensing agreement, ITVX will offer all three seasons of the new Yu-Gi-Oh! series to its video streaming platform. The acquisition of the full series by ITVX is part of the platform's ongoing … [Read more...] about Konami Cross Media NY Licenses Yu-Gi-Oh! GO RUSH!! to ITVX
Dove and Bridgerton Offer Fans Some Royal Treatment
TLL Staff The beauty brand Dove has teamed up with the global phenomenon Bridgerton—from Netflix and Shondaland—to unveil a new limited-edition collection ahead of the Season 4 Global Premiere. The Dove x Bridgerton Limited-Edition Collection is meant to transform everyday rituals into royal indulgence. The collection includes four enchanting scents, nourishing formulas … [Read more...] about Dove and Bridgerton Offer Fans Some Royal Treatment
VSP Vision Acquires Branded Eyewear Maker Marcolin
TLL Staff VSP Vision completed in December the acquisition of Marcolin, a global leader in eyewear design, manufacturing, and distribution. VSP bought out the company from PAI Partners and other minority shareholders. The deal is significant for the licensing industry, as Marcolin is a major player in the sector. Marcolin's portfolio of luxury and lifestyle … [Read more...] about VSP Vision Acquires Branded Eyewear Maker Marcolin
Blonde Sheep Appointed Global Licensing Agent for Applied Nutrition
Blonde Sheep Licensing has been appointed exclusive global licensing-out agent for Applied Nutrition plc, a fast-growing sports nutrition, health and wellness brand. Under the agreement, Blonde Sheep will develop and manage a global licensing program designed to extend Applied Nutrition into complementary product categories and retail channels aligned with the brand’s … [Read more...] about Blonde Sheep Appointed Global Licensing Agent for Applied Nutrition
Ian Lambur Returns to ZAG In Critical New Role
TLL Staff European animation house ZAG has appointed former Cloudco exec Ian Lambur as the executive vice president of the ZAGTOON Series Department. Lambur formerly served as Executive Vice-President of Content Strategy and Co-Productions at Cloudco. Prior to his role at Cloudco, Lambur served as EVP, Production, Distribution and Co-Productions at ZAG. He has also served in … [Read more...] about Ian Lambur Returns to ZAG In Critical New Role