By Gary Symons TLL Editor in Chief Blonde Sheep Licensing has just announced a sweet Valentine's Day collaboration between the candy brand Swizzels and the hilariously named underwear brand Oddballs. The partnership introduces the iconic Love Hearts brand as the theme for a playful underwear collection launching for Valentine’s Day 2026. The range promises color, … [Read more...] about Swizzels Brings the Love to Oddballs Underwear Fashion for Valentine’s Day
Europe
KPop Demon Hunter Lego Kits on the Way in Deal With Netflix
TLL Staff The breakout hit KPop Demon Hunters will get its own Lego kits, thanks to a newly signed deal between the Danish toymaker and Netflix. KPop Demon Hunters burst onto screens to become the most popular Netflix movie of the year. This collaboration aims to bring that universe to the world of Lego brick building sets. One set has … [Read more...] about KPop Demon Hunter Lego Kits on the Way in Deal With Netflix
Macallan and James Bond Prove That Good Scotch, Like Diamonds, Are Forever
By Gary Symons TLL Editor in Chief The famed Macallan Distillery has released a new single malt Scotch whisky honoring the 55th anniversary of "Diamonds Are Forever," proving that some things — like 007's taste for fine spirits — are indeed forever. The Macallan Diamonds Are Forever 55th Anniversary Release, available starting Thursday at $750, continues the … [Read more...] about Macallan and James Bond Prove That Good Scotch, Like Diamonds, Are Forever
RHS Partners With Agriframes on Licensed Zinc Planter Range
By Gary Symons TLL Editor in Chief Above ground planters are all the rage these days, and The Royal Horticultural Society is hopping on the trend through a new licensing deal with Agriframes. RHS has partnered with UK garden structures specialist Agriframes to launch a new range of RHS-licensed zinc planters for the domestic market. The collaboration introduces a zinc … [Read more...] about RHS Partners With Agriframes on Licensed Zinc Planter Range
Opinion: Be Part of the Change at the POC Conference 2026
By Kathryn Brand For Products of Change After the Products of Change Conference saw its biggest year yet in 2025, with record-breaking attendance from an increasing number of countries, and an unmatched speaker line-up, the POC Conference is returning to the Royal Geographical Society, London, on November 11, 2026. Get your tickets here. The changes that Products of … [Read more...] about Opinion: Be Part of the Change at the POC Conference 2026
Adidas Back in the Running With Double Digit Revenue Growth
By Gary Symons TLL Editor in Chief The sportswear brand Adidas has completed a dramatic turnaround, boasting double digit growth despite the recent brand meltdown courtesy of former partner Kanye West. Adidas has released preliminary numbers showing revenues reached 6.08 billion euros in Q4, up from 5.97 billion euros the same time last year, an impressive jump of 11 per … [Read more...] about Adidas Back in the Running With Double Digit Revenue Growth
He-Man Has the Power on the Toy Aisle With New Mattel Release
By Gary Symons TLL Editor in Chief Mattel has revealed a new line of Masters of the Universe: Chronicles action figures for the upcoming live-action Masters of the Universe film. The new movie will debut in theaters on June 5 in a major reboot of the popular franchise. The announcement was made at the Spielwarenmesse toy fair as part of Mattel’s global rollout for the toy … [Read more...] about He-Man Has the Power on the Toy Aisle With New Mattel Release
Guess, Nautica and David Beckham Ink Fragrance Deals With Interparfum
By Gary Symons TLL Editor in Chief Interparfums, Inc. is significantly expanding and extending its relationship with Authentic Brands Group through a series of long-term fragrance licensing agreements. The separately signed deals cover three major brands within Authentic’s portfolio: Nautica, GUESS and David Beckham. Collectively, the deals underscore Interparfums’ growing … [Read more...] about Guess, Nautica and David Beckham Ink Fragrance Deals With Interparfum
Renault Tasks Poetic With Turbocharging Its Global Brand
By Gary Symons TLL Editor in Chief French auto giant Renault has signed a three-year deal with apparel licensee Poetic Brands for apparel and accessories. Under the agreement, Poetic will design, manufacture and distribute adults’ and children’s apparel and accessories for the European market, celebrating Renault as one of the world's top automotive brands. “The … [Read more...] about Renault Tasks Poetic With Turbocharging Its Global Brand
‘Paleontologist Approved’ Plush From The Puppet Company and Natural History Museum
TLL Staff The Puppet Company is expanding its licensing collaboration with the Natural History Museum with the launch of a new miniature Dinosaur Plush collection. The new project builds on the strong retail and trade response to the original large-format range introduced in 2025. The second wave of products introduces six smaller-scale plush toys depicting well-known … [Read more...] about ‘Paleontologist Approved’ Plush From The Puppet Company and Natural History Museum