TLL Staff Magic Light Pictures has added Mookie Toys to the growing roster of licensees for The Gruffalo, appointing the global toy company to develop a new range of lifestyle and wooden toys inspired by the evergreen preschool property. The licensed toy line is scheduled to launch in August 2026 and will feature educational and imaginative play items aimed at young … [Read more...] about Mookie Toys to Produce Toys for Magic Light’s The Gruffalo
Europe
Paladone Expands NBCUniversal License to the United States
TLL Staff The global giftware company Paladone announced the expansion of its licensing agreement with NBC Universal, securing rights to bring its range of trend-led pop culture products to the United States for the first time. Under this expanded agreement, Paladone will develop and distribute a diverse collection of lifestyle and gifting products celebrating beloved NBC … [Read more...] about Paladone Expands NBCUniversal License to the United States
Revolution Releases Makeup Collection That Will Put a Smiley on Your Face
By Gary Symons TLL Editor in Chief It's often said that people never look better than when they smile ... but some good makeup doesn't hurt either! Fortunately, Revolution Beauty has both bases covered, thanks to a new partnership with the innovative lifestyle brand SW Smiley, a division of The Smiley Company. Revolution Beauty is a British-based cosmetics company … [Read more...] about Revolution Releases Makeup Collection That Will Put a Smiley on Your Face
Gotta Build ‘Em All: LEGO Launches First Ever Pokémon Collection
By Gary Symons TLL Editor in Chief The LEGO Group has partnered with The Pokémon Company on its first ever Pokémon Lego sets. It's a brand licensing match made in marketing heaven, as the deal combines the world's most popular toy product, with one of the world's top entertainment and video game brands. “Pokémon has always inspired discovery and connection and partnering … [Read more...] about Gotta Build ‘Em All: LEGO Launches First Ever Pokémon Collection
Blonde Sheep Signs Morrisons as First Licensee for Applied Nutrition
By Allison Watkinson TLL Reporter Blonde Sheep Licensing has brokered a long-term partnership between Morrisons and Applied Nutrition for a range of co-branded food products. The multi-year licensing agreement grants Morrisons the exclusive rights to produce and sell meals and food products for the Applied Nutrition brand. “We’re excited to have partnered with … [Read more...] about Blonde Sheep Signs Morrisons as First Licensee for Applied Nutrition
Big Picture Tasked With Constructing Meccano Licensing Program
TLL Staff Libertas Brands has appointed Big Picture Licensing to represent Spin Master’s Meccano brand across Europe, the Middle East and Africa, as the classic construction toy seeks to bolt itself into new consumer product categories. Under the partnership, Big Picture Licensing will pursue licensing opportunities for Meccano across a wide range of sectors, including … [Read more...] about Big Picture Tasked With Constructing Meccano Licensing Program
Ladybug and Cat Noir Hit the Stage in Live Production of ‘Miraculous’
TLL Staff Miraculous characters Ladybug and Cat Noir will be getting a taste of the limelight, as partner Monlove announces plans for a live stage performance. Miraculous Corp., the joint venture between partner studios Mediawan and ZAG, says it has signed a deal with entertainment producer Monlove for the 'Miraculous Live Stage Spectacular'. Featuring superheroes Ladybug and … [Read more...] about Ladybug and Cat Noir Hit the Stage in Live Production of ‘Miraculous’
Lego Unveils the Future of Play With High Tech ‘Smart Brick’
By Gary Symons TLL Editor in Chief The Lego Group has unveiled a new technology called the Smart Brick that will redefine how kids and kidults alike will play with the popular building bricks. Lego unveiled the new LEGO SMART Play system at the Consumer Electronics Show in Las Vegas, displaying a typical 2X4 Lego brick containing a tiny computer that interacts with … [Read more...] about Lego Unveils the Future of Play With High Tech ‘Smart Brick’
Konami Cross Media NY Licenses Yu-Gi-Oh! GO RUSH!! to ITVX
By Allison Watkinson TLL Reporter Konami Cross Media NY has signed a licensing partnership with ITVX to bring the Yu-Gi-Oh! Go Rush!! anime series to the UK. Through the licensing agreement, ITVX will offer all three seasons of the new Yu-Gi-Oh! series to its video streaming platform. The acquisition of the full series by ITVX is part of the platform's ongoing … [Read more...] about Konami Cross Media NY Licenses Yu-Gi-Oh! GO RUSH!! to ITVX
Dove and Bridgerton Offer Fans Some Royal Treatment
TLL Staff The beauty brand Dove has teamed up with the global phenomenon Bridgerton—from Netflix and Shondaland—to unveil a new limited-edition collection ahead of the Season 4 Global Premiere. The Dove x Bridgerton Limited-Edition Collection is meant to transform everyday rituals into royal indulgence. The collection includes four enchanting scents, nourishing formulas … [Read more...] about Dove and Bridgerton Offer Fans Some Royal Treatment