TLL Staff The Brand Licensing Europe tradeshow is coming up fast, and TLL wants to lend your marketing department a helping hand! We're interested to see what types of new products, intellectual property and programs our readers and partners are going to be presenting at BLE this year, and we're sure everyone else is too. So, if you'd like to send us a short, roughly … [Read more...] about What Are You Unveiling at BLE 2025?
Europe
Wildbrain CPLG Unveils New Collabs in Expansion of the Playmobil Brand
By Gary Symons TLL Editor in Chief WildBrain CPLG is expanding the global licensing program for Playmobil, unveiling new collaborations designed to support its refreshed strategy for 2025. As Playmobil’s master licensee, WildBrain CPLG manages worldwide rights across the Horst Brandstätter Group’s core and franchise programs. The expansion includes promotions with global … [Read more...] about Wildbrain CPLG Unveils New Collabs in Expansion of the Playmobil Brand
Swizzels and English Cheesecake Partner on a Very British Dessert
TLL Staff British confectionery maker Swizzels has teamed with English Cheesecake Company to launch a new dessert inspired by the brand’s popular Squashies candy. The collaboration, brokered by Blonde Sheep Licensing, will see the debut of Squashies Cheesecake Slices in Sainsbury’s stores beginning on September 11. The dessert combines layers of fruit-flavored … [Read more...] about Swizzels and English Cheesecake Partner on a Very British Dessert
Red Roses Rugby Side Teams Up With The Spice Girls
By Gary Symons TLL Editor in Chief The Red Roses, England’s women’s rugby team, have teamed up with the Spice Girls in a high-profile collaboration that leaders say will highlight a pivotal year for women’s rugby and broaden the sport’s reach to new audiences. The partnership unites the world’s No. 1 women’s rugby side with the most successful girl group of all time as … [Read more...] about Red Roses Rugby Side Teams Up With The Spice Girls
Smiley Showcases Licensing Portfolio on New B2B Website
TLL Staff The Smiley Company has launched a new business-to-business website designed to showcase its brand portfolio, licensing opportunities and global campaigns. The site, located at www.thesmileycompany.com, is aimed at licensees, retailers and brands seeking to collaborate with the company best known for its yellow smiley face icon. Essentially the company has created a … [Read more...] about Smiley Showcases Licensing Portfolio on New B2B Website
Nex and Bluey Create Gaming Experience to Keep Kids Active
By Gary Symons TLL Editor in Chief Nex and Bluey have come up with a solution for parents concerned their kids are getting too much screen time, and not enough active play. Nex, maker of the Nex Playground active play system, is partnering with BBC Studios to create a new interactive game experience based on the animated series Bluey. The game, which will debut in October, … [Read more...] about Nex and Bluey Create Gaming Experience to Keep Kids Active
Mini Smiley Debuts Fashion Partnerships with Sinsay and Target
TLL Staff Mini Smiley, the preschool-focused brand from The Smiley Company, is entering the fashion market with its first major collaborations. Mini Smiley is now partnering with the European retailer Sinsay, and launching new apparel lines with Simply Sage at Target outlets in the United States. The debut collection with Sinsay introduces Mini Smiley’s distinctive pastel … [Read more...] about Mini Smiley Debuts Fashion Partnerships with Sinsay and Target
Aviation American Gin and Wrexham AFC Raise a Glass to Football History
By Gary Symons TLL Editor in Chief Move over, boring bottles of gin gathering dust on your shelf. Aviation American Gin is back with a limited-edition commemorative pack that celebrates Wrexham AFC’s improbable, borderline cinematic rise to the Championship. Yes, it's the same team that went from “local club with loyal fans” to “Hollywood Netflix darlings who keep winning at … [Read more...] about Aviation American Gin and Wrexham AFC Raise a Glass to Football History
London Studio Artists Collective Earns Recognition at Greeting Card Awards
By Gary Symons TLL Editor in Chief The London Studio, a U.K.-based art licensing and design company, announced that members of its Artists Collective have won multiple honors at the world's two major greeting card awards. Those include multiple awards at the recent U.S. Greeting Card Association’s Louie Awards and finalist spots at the upcoming Henries Awards in the United … [Read more...] about London Studio Artists Collective Earns Recognition at Greeting Card Awards
SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign
By Gary Symons TLL Editor in Chief SmileyWorld has launched a global back-to-school campaign designed to help its licensing partners boost visibility and connect with young consumers through a content-driven approach. Developed by the Smiley Studio Marketing Team, the social-first initiative features playful, influencer-led content in key markets across North America and … [Read more...] about SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign