If you've had Mexican food, it's almost guaranteed you've had Tapatio, one of the world's most popular hot sauce brands, founded and run by the Saavedra family in Los Angeles. Now, Tapatio and its consumer products agency, Brand Central LLC, are expanding the popular brand and its reach by launching into new merchandise product categories. The licensing campaign has shown … [Read more...] about Tapatio Partners On Some Hot New Merchandise
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Global Icons Named Licensing Agent for Betty Boop
The iconic Betty Boop character will be getting a bit of a makeover at age 90, as Fleischer Studios announced this week that Global Icons will be its new worldwide exclusive licensing agent for the Studios’ beloved slate of classic characters. Betty Boop was created in 1930 by Max Fleisher for his Talkartoons series of cartoons, which premiered in 1930 as the first animated … [Read more...] about Global Icons Named Licensing Agent for Betty Boop
Poetic Brands Gets Artsy With Britain’s National Gallery
In response to a growing interest in art in the licensed fashion sector, specialist apparel licensee Poetic Brands has teamed up with Britain's National Gallery, which houses one of the greatest collections of paintings in the world, to create a range of adult apparel and accessories based on its impressive and extensive artworks. The collection will incorporate a wide range … [Read more...] about Poetic Brands Gets Artsy With Britain’s National Gallery
Marvel Launches Year Long Product Campaign for 2021
The wildly successful Disney superhero franchise Marvel is giving its fans plenty of reasons to celebrate the New Year, announcing a full year of new Marvel Studios inspired product reveals spanning toys, games, books, apparel, home décor and more. Mirroring Marvel Studios’ upcoming Disney+ series rollouts, Marvel Must Haves will serve as the preeminent source on Marvel.com for … [Read more...] about Marvel Launches Year Long Product Campaign for 2021
Skoog Works With Sesame Workshop To Create A New Way To Play
SKOOG Inc., a media tech company with a mission to enrich children’s lives through creative and immersive play, this week announced a global partnership with Sesame Workshop, the nonprofit organization behind Sesame Street. The two companies are collaborating to introduce a new, interactive platform that merges tactile technology with an ever-expanding content library … [Read more...] about Skoog Works With Sesame Workshop To Create A New Way To Play
Licensing Round Up: Reebok, Laughing Cow, Subway Announce Deals
Cats vs. Pickles Plush Toys Now Available in U.K. The runaway YouTube hit Cats vs. Pickles is looking to leverage its massive success in the US as it prepares to launch its IP in the U.K. this year with a line of plush toys. The toys will be available in the U.K. through Paul Fogarty’s TWO IN 1 Direct with a range that spans more than 100 different styles of Cat and Pickles … [Read more...] about Licensing Round Up: Reebok, Laughing Cow, Subway Announce Deals
Casetify Unveils Tech Accessories Based on Disney’s Mickey Mouse
The smartphone specialist tech accessory company Casetify is ringing in the New Year with a new collection of tech based on the beloved Disney character Mickey Mouse, who started it all. In collaboration with Disney, the company will be producing this year a wide range of cases and other accessories for iPhones, Samsung phones, AirPods, iPads, and Apple Watches. Included in … [Read more...] about Casetify Unveils Tech Accessories Based on Disney’s Mickey Mouse
Kraft Heinz Taps G&S Metal For Branded Bakeware
One of the world's largest food companies has chosen one of the world's largest bakeware companies to produce a line of branded Kraft Heinz products. G&S Metal Products Company, Inc., a leader in the metal bakeware manufacturing industry and a global distributor of cookware and kitchen accessories, announced their partnership with The Kraft Heinz Company on Jan. 7. The … [Read more...] about Kraft Heinz Taps G&S Metal For Branded Bakeware
Peppa Pig Celebrates 10 Year Anniversary With New Content and Merch
Hasbro is going 'hog wild' on Peppa Pig in 2021, marking the show's 10th anniversary on Nick Jr. with a year-long pipeline of new content, a new Hasbro toy line coming in Fall, and a full roster of marketing activations, brand collaborations and promotions for fans across the US. The Peppa Pig franchise was part of a $4 billion investment for Hasbro, when the international toy … [Read more...] about Peppa Pig Celebrates 10 Year Anniversary With New Content and Merch
Unilever Fashion Deal Says We All Scream For Ice Cream
Unilever Australia’s Streets brand has partnered with Australia’s largest global retailer, Cotton On for an iconic summer fashion range for men and women featuring a selection of Unilever's ice cream brands, Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice. The flavors are unique to Australasia and well known throughout Australia. The deal brokered by Asembl comes … [Read more...] about Unilever Fashion Deal Says We All Scream For Ice Cream