The Licensing Letter

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Brizo Releases Frank Lloyd Wright Collection

The Frank Lloyd Wright Bath Collection by Brizo pays tribute to Wright's enduring influence The luxury bath and kitchen fittings company Brizo has developed a stunning new collection based on the architectural artistry of Frank Lloyd Wright. The company says it developed the line in partnership with the Frank Lloyd Wright foundation, in order to pay homage to the brilliant … [Read more...] about Brizo Releases Frank Lloyd Wright Collection

Famed NYC Diner Signs Licensing Deal With White Coffee

Junior's Restaurant, the restaurant that started the bottomless cup of coffee trend, has signed its first-ever licensing deal. Junior's Restaurant says it has inked a multi-year agreement with White Coffee Corp. to produce a line of coffee products  in a deal brokered by Surge Brands. Under the agreement, White Coffee Corporation will produce and market Junior’s Brooklyn … [Read more...] about Famed NYC Diner Signs Licensing Deal With White Coffee

Isabel Graham To Head LEGO Marketing in the UK

Long-time LEGO executive Isabel Graham is moving across the pond, as the new head of marketing for LEGO UK & Ireland. Graham has held a number of key positions with The LEGO Group over the past decade. Among other things, she has worked with The LEGO Agency, LEGO's Product Group Marketing, and was a core member of The Americas Brand Marketing Team. Until this week Graham … [Read more...] about Isabel Graham To Head LEGO Marketing in the UK

Fashion Straight From The London Underground

In one of the more unique fashion collaborations we've seen, the TSBA Group has signed on fashion brand Gresham Blake to create an apparel line based on the fabrics used on seats on the London Underground. We suppose one benefit would be, if you choose the right seat for the right suit, you'd be almost invisible! TBSA says the agreement will see Gresham Blake designing a … [Read more...] about Fashion Straight From The London Underground

Panini and OneTeam To Include NCAA Athletes On Trading Cards

By Gary Symons TLL Editor in Chief Recent rule changes at the NCAA are sparking a boom in licensing opportunities, among them a new deal that will allow Panini America to issue trading cards featuring college athletes. The NCAA announced on July 1 that it would allow college athletes to profit from their name, image and likeness, or NIL. As a result, Panini America says it has … [Read more...] about Panini and OneTeam To Include NCAA Athletes On Trading Cards

Minions Party Down With Line Friends In New Collaboration

LINE FRIENDS has collaborated with Illumination and Universal Brand Development to unveil a collection featuring Minions and Brown & Friends, inspired by one of the most successful animated franchises of all time.  Launched as part of the collaboration between these two powerhouse brands, the collection consists of essential fashion and tech accessories ranging from … [Read more...] about Minions Party Down With Line Friends In New Collaboration

Helinox Collab With Pop Superstars BTS

Helinox, a Korean company that first designed many of the portable furniture items we now see at sporting events, concerts, parks and campsites, is dropping its second collaboration with pop supergroup BTS. So popular that their fans are known as the BTS Army, the Korean boy band has worked with Helinox to release a completely new line of tents, chairs, pop-up table, and other … [Read more...] about Helinox Collab With Pop Superstars BTS

Jurassic Park: Run For Your Life With Reebok

The global shoe brand Reebok has officially unveiled its new Jurassic Park collection (pictured here) developed in partnership with Universal Brand Development. This first-ever line for Reebok celebrates the long history of the Jurassic Park films through the lens of the original film, released in 1993 by Universal Pictures and Amblin Entertainment. Reebok says the collection … [Read more...] about Jurassic Park: Run For Your Life With Reebok

Peppa Pig Boots Up Partnership With Hunter Boot Ltd.

When kids in the UK are ready to splash their way back to school through mud puddles this fall, Peppa Pig and Hunter Boot will have them covered. Hasbro and Hunter Boot are about to release their second collaboration based on the Peppa Pig franchise, with the new lines being released Aug. 2, in time for back to school shopping. After the sell out success of the first … [Read more...] about Peppa Pig Boots Up Partnership With Hunter Boot Ltd.