By Gary Symons TLL Editor in Chief Gap Inc. has appointed Pam Kaufman as Executive Vice President and Chief Entertainment Officer, leading a new initiative it calls 'Fashiontainment'. In this newly created role, Kaufman will report to Gap Inc. President and Chief Executive Officer, Richard Dickson, starting February 2. Gap says the role is designed to build and scale Gap … [Read more...] about Who’s News: Pam Kaufman to Lead ‘Fashiontainment’ Platform for Gap Inc.
Apparel
Kidz Bop Brings Licensed Fashion with Character and Aykroyd
By Allison Watkinson TLL Reporter Kidz Bop has partnered with Aykroyd and Sons and Character.com to launch a licensed fashion collection in the UK market. The licensing partnership was brokered by the Bulldog Licensing agency on behalf of the Kidz Bop brand. “KIDZ BOP is all about confidence, self-expression and fun," said Kidz Bop marketing SVP, Jackie Turner. … [Read more...] about Kidz Bop Brings Licensed Fashion with Character and Aykroyd
Fira X Wear Unveils New Collection Inspired by My Hero Academia
TLL Staff The agency Born to License has announced the launch of Fira X Wear’s latest licensed apparel release, the My Hero Academia: Deku Collection. The launch marks the newest phase of Fira's ongoing partnership with the popular anime brand. The collection arrives as the anime series' final season draws global audiences on Crunchyroll. The new drop follows the earlier … [Read more...] about Fira X Wear Unveils New Collection Inspired by My Hero Academia
Dole and Sunday Swagger Team Up for Golf Fashion
By Allison Watkinson TLL Reporter The Dole Food Company has partnered with Sunday Swagger to release a collection of co-branded apparel and golf accessories. Inspired by Dole's fruit selection, the collaborative collection offers a range of clothing styles made from Sunday Swagger's signature poly-spandex fabric blend. The full range of apparel includes five men's polos, … [Read more...] about Dole and Sunday Swagger Team Up for Golf Fashion
Puma Launches Care Bears and Sesame Street Fashion
By Allison Watkinson TLL Reporter Puma, Cloudco and Sesame Workshop have launched a collaborative fashion collection that features licensed characters from Care Bears and Sesame Street. Launched November 28, the licensed collection features character combinations like Elmo with Cheer Bear, Cookie Monster with Share Bear and Oscar the Grouch with Grumpy Bear. “This … [Read more...] about Puma Launches Care Bears and Sesame Street Fashion
Marquee Brands Off On The Right Foot With Stance Acquisition
Gary Symons TLL Editor in Chief The global brand accelerator Marquee Brands has just acquired Stance, the innovative lifestyle and performance sock brand. Stance now joins Marquee Brands’ powerful portfolio of top brands, which includes Martha Stewart, Laura Ashley, Sur La Table, BCBG, Ben Sherman, Body Glove and Dakine. Stance is a relatively young company that was … [Read more...] about Marquee Brands Off On The Right Foot With Stance Acquisition
Lululemon Receives Trademark of the Term ‘Lululemon Dupes’
By Gary Symons TLL Editor in Chief When fashion vlogger Lulu Fox (image at right) revealed her favorite 'dupes' of Lululemon products, her fans loved it. "LULU!! these reviews are so beautiful OMGG i lovee ", said one. "I see this brand all over tiktok but i never knew they were a lulu dupe!," said another. "So cool how they do cashmere for $50 too wow!" But Lululemon … [Read more...] about Lululemon Receives Trademark of the Term ‘Lululemon Dupes’
St. Louis City SC and Rapper Smino Supporting St. Louis Tornado Relief
TLL Staff Soccer club St. Louis City SC is partnering with rapper and St. Louis native Smino to support tornado relief in the St. Louis area. The partners have launched an exclusive streetwear merch collection, with 100 per cent of the proceeds going to relief efforts. . The limited-edition collection includes two shirt designs and two hoodie designs, available in various … [Read more...] about St. Louis City SC and Rapper Smino Supporting St. Louis Tornado Relief
Firefly Brand Management Named Licensing Agency for Von Dutch
By Gary Symons TLL Editor in chief Firefly Brand Management has been tapped by WSG Brands to represent the legendary Von Dutch fashion and lifestyle label. The move marks a new chapter for one of the most recognizable names in 2000s pop culture. Under the agreement, Firefly will work on a non-exclusive basis to develop global licensing programs for Von Dutch, focusing on … [Read more...] about Firefly Brand Management Named Licensing Agency for Von Dutch
Wrangler and Coors Apparel Delivered by ‘Cowboy Couriers’ on Horseback
By Gary Symons TLL. Editor in Chief People are used to selecting home delivery when they buy clothes online, but what if your next online order was delivered to your door by a cowboy or cowgirl on horseback? That’s the Old West twist that Coors Original x Wrangler are bringing to their first-ever Canadian co-collection of Western apparel; an 11-piece capsule of embroidered … [Read more...] about Wrangler and Coors Apparel Delivered by ‘Cowboy Couriers’ on Horseback