By Gary Symons TLL Editor in Chief A ‘fast developing’ story this morning, as Polaroid says it has appointed IMG Licensing as its global licensing agency. Polaroid is, of course, the instant photography brand that revolutionized photography, developing the first ‘instant photographs’ from a commercially available camera in 1948. The company announced it has now … [Read more...] about Polaroid Appoints IMG Licensing as Global Licensing Agency
Consumer Electronics
Amazon Ends Ring-Flock Safety Partnership After Super Bowl Ad Backlash
By Gary Symons TLL Editor in Chief Super Bowl XL certainly generated its share of controversy, including the debate over the half-time show featuring Bad Bunny and a catastrophic game for the New England Patriots, but for the licensing industry, the big news was the cancellation of a licensing deal between Amazon's Ring platform and Flock Safety. The backlash from a … [Read more...] about Amazon Ends Ring-Flock Safety Partnership After Super Bowl Ad Backlash
Westinghouse Names JRL Group as its Licensing Representative
By Allison Watkinson TLL Reporter The Westinghouse electricity and home appliance brand has named JRL Group as its exclusive brand licensing agency. “We are honored to be entrusted with the stewardship of such an iconic brand,” said JRL Group president, Andrew Lieb “Westinghouse represents a rare combination of heritage and relevance. Our goal is to translate that equity … [Read more...] about Westinghouse Names JRL Group as its Licensing Representative
Energizer and Jeep Partner on Rugged New Lighting Collection
By Gary Symons TLL Editor in Chief Energizer Holdings Inc. has partnered with the Jeep brand to launch a new collection of portable lighting products designed for outdoor enthusiasts. The Jeep x Energizer collection, available online and at select U.S. retailers, includes eight lighting products ranging from headlamps and lanterns to flashlights and keychain accessories. … [Read more...] about Energizer and Jeep Partner on Rugged New Lighting Collection
CASETiFY and TfL Debut London Underground Tech Accessories
By Allison Watkinson TLL Reporter CASETiFY has partnered with Transport for London to release a licensed tech accessory collection inspired by the London Underground. Facilitated by IMG Licensing, the collaborative collection is designed to offer a stylish and practical product line that features patterns and motifs from the London Underground's transport … [Read more...] about CASETiFY and TfL Debut London Underground Tech Accessories
NBCUniversal Launching New FAST Channels on LG Smart TVs
By Gary Symons TLL Editor in Chief NBCUniversal and LG Electronics have announced an expanded partnership to bring more content to American audiences through LG smart TVs. The collaboration will offer entertainment, news, sports, Spanish-language programming, and true-crime content, as well as introduce new shoppable experiences for viewers. This initiative builds on … [Read more...] about NBCUniversal Launching New FAST Channels on LG Smart TVs
Casio and Mattel Offer Barbie G-SHOCK Timepiece
By Allison Watkinson TLL Reporter Casio America and Mattel have released a licensed G-SHOCK branded watch that features imagery and colors from Barbie. As part of Casio's G-SHOCK product line, the Barbie timepiece comes equipped with several high-tech features to enhance its durability and functionality. These features include shock resistance, double LED lights, … [Read more...] about Casio and Mattel Offer Barbie G-SHOCK Timepiece
Black+Decker Enters Smart TV Sector in India
By Gary Symons TLL Editor in Chief Black+Decker, a brand best known for tools and appliances, is now offering Smart TVs through a partnership with India's Indkal Technologies. “With over 100 years of innovation, BLACK+DECKER continues to expand its portfolio to meet the needs of our evolving consumers,” said Amit Datta, Commercial Director Licensing, Stanley Black … [Read more...] about Black+Decker Enters Smart TV Sector in India
Prime Brands Partners with Sharper Image to Launch Innovative Tech Solutions
TLL Staff Prime Brands Group has announced an exclusive partnership with the Sharper Image brand. Prime Brands is a leader in brand licensing in the premium technology sector, while Sharper Image is a well-known developer of consumer technology products. The companies announced in the days leading up to the CES conference a new agreement that grants Prime Brands Group … [Read more...] about Prime Brands Partners with Sharper Image to Launch Innovative Tech Solutions
Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
By Gary Symons TLL Editor in Chief The licensing powerhouse Barbie has just inked deals for a Barbie-themed 'StreamHouse' with Verizon, and a licensed doll likeness of prima ballerina Maria Tallchief. Barbie's collaboration with Verizon is the brand's first, and will see the iconic character's DreamHouse transformed into a StreamHouse, demonstrating Verizon's range of … [Read more...] about Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’