By Allison Watkinson TLL Reporter The classic peanut butter and jelly combination is getting a colorful makeover in the baking aisle. Jif and Smucker's have partnered with My Favorite Company to launch a line of flavor-inspired sprinkles that reimagine the iconic pantry duo as playful baking decorations. The collection, available now at Walmart stores nationwide, includes … [Read more...] about Jif and Smucker’s Launch PB&J-Inspired Sprinkles for Home Bakers
Food and Beverages
Johnsonville’s Dr Pepper-Inspired Sausages a Sign of the Apocalypse?
By Gary Symons TLL Editor in Chief This is apparently the day for weird, licensed mashups. First we had the Super Mario-inspired collab for deodorant that will make you "smell like a hero." Now, it's Johnsonville Sausages flavored with Dr Pepper. Next, maybe a soda that tastes like sausages? The partners in this latest, and highly unlikely joint venture say they are … [Read more...] about Johnsonville’s Dr Pepper-Inspired Sausages a Sign of the Apocalypse?
Little Bites Goes Bananas for GoNana’s Banana Bread
By Gary Symons TLL Editor in Chief The healthy banana bread brand GoNanas just announced a limited-edition collaboration with Little Bites, the mini muffins enjoyed by families for over 25 years. GoNanas is the better-for-you banana bread brand known for its innovative mixes and real simple ingredients. Thanks to a licensing deal brokered by Little Bites' agency Brand … [Read more...] about Little Bites Goes Bananas for GoNana’s Banana Bread
Oreo and Marvel Reveal Terrifying ‘Stuf of Doom’ Cookies
By Gary Symons TLL Editor in Chief In what can only be described as corporate storytelling meets cookie conspiracy, Oreo and Marvel have unveiled their fourth and final collaboration pack: Marvel Oreo Stuf of Doom Cookies. The collab has also featured some epic, Marvel-style storytelling across the release of four different products known as the MARVEL Oreo Stuf of … [Read more...] about Oreo and Marvel Reveal Terrifying ‘Stuf of Doom’ Cookies
High Liner and Guinness Release Pub-Worthy Seafood Line
By Allison Watkinson TLL Reporter No one knows pub grub like the Irish beer brand Guinness, who has now partnered with Canadian seafood producer High Liner Foods for a fish 'n' chips and battered shrimp. High Liner and Guinness say their goal is to "bring the ultimate pub experience straight into homes" with the launch of Sea Cuisine Guinness Battered Fish Strips and … [Read more...] about High Liner and Guinness Release Pub-Worthy Seafood Line
Kraft Heinz Pauses Split As CEO Insists Problems Are ‘Fixable
By Gary Symons TLL Editor in Chief U.S. food giant Kraft Heinz has halted its plans to split the mammoth corporation into separate companies. CEO Steve Cahillane announced the changes, saying the pause is necessary due to deteriorating market conditions in the food industry as a whole. However, Cahillane also insists the problems are "fixable and within our control." Kraft … [Read more...] about Kraft Heinz Pauses Split As CEO Insists Problems Are ‘Fixable
Grocers Risk Alienating Shoppers with Overt GLP-1 Labelling, Analyst Warns
By Gary Symons TLL Editor in Chief The rapid appearance of GLP-1-inspired ready meals on UK supermarket shelves this January has drawn comparisons to past trend-chasing moments, and a caution from retail analysts that grocers may be squandering a larger, more durable opportunity by marketing too narrowly. "Grocers must expand GLP-1-inspired ranges to highlight the … [Read more...] about Grocers Risk Alienating Shoppers with Overt GLP-1 Labelling, Analyst Warns
High Times Indeed: Willie Nelson’s THC Beverage Attracts $15 Million Investment
By Gary Symons TLL Editor in Chief Twenty years ago anyone financing or building a cannabis production facility would have been promptly arrested and charged with a felony. But these days, investing in cannabis barely raises an eyebrow, and major companies and celebrities are fully engaged in cannabis brand licensing. One of the leaders in cannabis licensing is … [Read more...] about High Times Indeed: Willie Nelson’s THC Beverage Attracts $15 Million Investment
Carvel Gets A Cool New Look For Its Ice Cream Cakes
TLL Staff Carvel Ice Cream Cakes have introduced updated packaging in grocery stores across the U.S., reflecting the brand’s recent rebrand and aimed at refreshing its presence in the freezer aisle. The redesign comes from I Love Ice Cream Cakes (ILICC), a division of Rich Products Corporation responsible for a portfolio of licensed and branded ice cream cakes, including … [Read more...] about Carvel Gets A Cool New Look For Its Ice Cream Cakes
Jimmy Kimmel’s Sidekick Guillermo Spices Up Late Night With New Salsa
By Gary Symons TLL Editor in Chief Guillermo Rodriguez, best known as the longtime on-air sidekick on Jimmy Kimmel Live, is entering the refrigerated foods aisle with the launch of Guillermo’s Salsa. The fresh salsa brand just debuted at Costco locations across the U.S. Northeast, with a broader national rollout planned throughout the rest of 2026, giving fans the perfect … [Read more...] about Jimmy Kimmel’s Sidekick Guillermo Spices Up Late Night With New Salsa