By Allison Watkinson TLL Reporter Snoop Dogg has signed a licensing and investment partnership with Harmony Craft Beverages to develop a functional drink company called Iconic Tonics. "I've always been about innovation, and functional beverages are the next frontier," said Snoop Dogg. "People want drinks that do more than just taste good—they want benefits, and they want … [Read more...] about Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics
Food and Beverages
REDCON1 and Hostess Launch Licensed Protein Partnership
By Allison Watkinson TLL Reporter Hostess Brands and REDCON1 have signed a multi-year partnership to bring Hostess' portfolio of sweet flavors to licensed protein beverages. The multi-year licensing partnership will offer a range of limited-edition products that feature flavors from popular Hostess snack brands. The company's portfolio includes well-known snack cake … [Read more...] about REDCON1 and Hostess Launch Licensed Protein Partnership
Krispy Kreme and Hulu Team Up for Movie Snack Doughnuts
By Allison Watkinson TLL Reporter Krispy Kreme and Hulu have launched a licensed doughnut collection inspired by popular cinema snacks. Launched on February 17, the collection features four doughnut flavors that are based on classic theater treats like blue raspberry slushies, caramel popcorn, chocolate cookie dough and candy. “This first-ever collaboration with Hulu … [Read more...] about Krispy Kreme and Hulu Team Up for Movie Snack Doughnuts
Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds
By Allison Watkinson TLL Reporter Mike’s Hot Honey and Blue Diamond have launched a collaborative partnership for licensed Hot Honey Almonds. Brokered by Brandgenuity, the partnership offers a new snack option that blends the distinct flavors of Mike’s Hot Honey with Blue Diamond's high-quality roasted almonds. “Like Blue Diamond, Mike’s Hot Honey shares a love and … [Read more...] about Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds
Ferrero Teams Up with DC and Funko for Chocolate Collab
By Allison Watkinson TLL Reporter Ferrero North America has partnered with Funko and Warner Bros. Discovery to bring licensed Funko Pop! x DC collectibles to its Kinder candy brands. Through the collaboration, the company has developed two licensed candy collections for its Kinder Joy and Kinder Chocolate labels. The deal was brokered through Warner Bros. Discovery … [Read more...] about Ferrero Teams Up with DC and Funko for Chocolate Collab
Kung Fu Tea Tag Teams With Wildbrain’s Strawberry Shortcake
TLL Staff Kung Fu Tea has teamed up with WildBrain’s beloved Strawberry Shortcake brand to offer extra berry sweetness in stores across the USA. The partners are tapping into some sweet nostalgia for fans across generations, as Kung Fu Tea is Strawberry Shortcake’s delightful charm to life with delicious boba and modern strawberry-inspired flavors. The launch of this … [Read more...] about Kung Fu Tea Tag Teams With Wildbrain’s Strawberry Shortcake
Chicken of the Sea and McCormick Launch Flavorful Tuna Packages
By Allison Watkinson TLL Reporter Chicken of the Sea has partnered with Old Bay and McCormick to add two new varieties to its Wild Caught Light Tuna packets. The licensed Chicken of the Sea Light Tuna packets are designed to offer new flavor options for fans of the company's existing collection of on-the-go seafood products. The new additions to the Chicken of the … [Read more...] about Chicken of the Sea and McCormick Launch Flavorful Tuna Packages
Omaha Steaks Names Global Icons as Licensing Representative
By Allison Watkinson TLL Reporter The Global Icons agency has signed a partnership with Omaha Steaks to develop a multi-category licensing program based on the gourmet food brand. Per the terms of the agreement, Global Icons will work to expand Omaha Steaks by securing licensing partnerships with brands across multiple product categories. The licensing program will … [Read more...] about Omaha Steaks Names Global Icons as Licensing Representative
Krispy Kreme and Pop-Tarts Debut ‘Crazy Good’ Doughnuts
By Allison Watkinson TLL Reporter Krispy Kreme and Kellanova have launched a partnership for a licensed doughnut collection inspired by the Pop-Tarts brand. Available for a limited time, the Krispy Kreme Crazy Good collection features three doughnut varieties based on Pop-Tarts Frosted Strawberry, Frosted Chocolate Fudge and Frosted Brown Sugar Cinnamon. “Krispy … [Read more...] about Krispy Kreme and Pop-Tarts Debut ‘Crazy Good’ Doughnuts
Alice Cooper and WhistlePig Rock Out with Non-Alcohol Cocktail
By Allison Watkinson TLL Reporter WhistlePig Whiskey has partnered with Alice Cooper for a non-alcoholic cocktail titled Sex, Drugs, Rock & Dry Old Fashioned to celebrate Dry January. “I’ve been shocking audiences for years with snakes, guillotines, and enough fake blood to fill the Grand Canyon," said Alice Cooper. “But now these maniacs at WhistlePig have gone … [Read more...] about Alice Cooper and WhistlePig Rock Out with Non-Alcohol Cocktail