By Gary Symons TLL Editor in Chief Wall’s has teamed up with Minecraft, the world’s bestselling video game, to launch a limited-edition ice cream aimed squarely at gaming enthusiasts. The partnership taps into a vast and highly engaged audience, with more than three billion people worldwide playing online games and 80% of them regularly snacking or drinking while … [Read more...] about Wall’s Levels Up the Freezer Aisle with Minecraft Ice Cream
Food and Beverages
M&M’S and Crocs Team Up for a ‘Sweet Feet’ Collection
TLL Staff Mars and Crocs are stepping into new territory together with a new footwear collection inspired by M&M’S. The candy brand, part of the Mars portfolio of confections, has announced its first collaboration with footwear company Crocs. The partners are now unveiling a playful collection that combines the candy brand’s iconic colors with Crocs’ unmistakable comfort … [Read more...] about M&M’S and Crocs Team Up for a ‘Sweet Feet’ Collection
Wrangler and Coors Apparel Delivered by ‘Cowboy Couriers’ on Horseback
By Gary Symons TLL. Editor in Chief People are used to selecting home delivery when they buy clothes online, but what if your next online order was delivered to your door by a cowboy or cowgirl on horseback? That’s the Old West twist that Coors Original x Wrangler are bringing to their first-ever Canadian co-collection of Western apparel; an 11-piece capsule of embroidered … [Read more...] about Wrangler and Coors Apparel Delivered by ‘Cowboy Couriers’ on Horseback
Food and Beverage Reports Show Modest Growth and Challenges for Licensing
By Gary Symons TLL Editor in Chief Global food and beverage sales are holding firm in 2025, with Circana LLC reporting performance in line with earlier forecasts despite economic uncertainty, stubborn inflation in select commodities and evolving consumer behavior. The company’s newly released Circana Compass insights offer a detailed look at the global retail food and … [Read more...] about Food and Beverage Reports Show Modest Growth and Challenges for Licensing
Cheez-It Creates a Savory Twist on the Gingerbread House
TLL Staff A holiday staple is getting a bold new twist this year, as Cookies United and Cheez-It unveiled the Cheez-It Holiday House Kit, a limited-edition take on the traditional gingerbread house. The kit replaces gingerbread walls with cheese-flavored cookies and includes Cheez-It crackers, candies and icing for decorating. Cookies United, a bakery company known for … [Read more...] about Cheez-It Creates a Savory Twist on the Gingerbread House
Swizzels and English Cheesecake Partner on a Very British Dessert
TLL Staff British confectionery maker Swizzels has teamed with English Cheesecake Company to launch a new dessert inspired by the brand’s popular Squashies candy. The collaboration, brokered by Blonde Sheep Licensing, will see the debut of Squashies Cheesecake Slices in Sainsbury’s stores beginning on September 11. The dessert combines layers of fruit-flavored … [Read more...] about Swizzels and English Cheesecake Partner on a Very British Dessert
Fanta Putting Horror Icons on Soda Cans for Halloween
By Gary Symons TLL Editor in Chief This Halloween, some of cinema’s most infamous villains won’t just be lurking in theaters and haunted houses; they’ll be staring back from soda cans. Fanta announced Tuesday it is partnering with Universal Pictures and Blumhouse to launch a global Halloween campaign featuring five horror icons. They include Chucky from the “Child’s Play” … [Read more...] about Fanta Putting Horror Icons on Soda Cans for Halloween
Kraft Heinz to Split Into Two Independent Companies in 2026
By Gary Symons TLL Editor in Chief Image credit: Photo of the Kraft Heinz global headquarters, courtesy of The Kraft Heinz Co. Earthshaking news in the food and beverage sector as Kraft Heinz, one of the world's largest food brands, announced it is splitting the company into two separate entities. The Kraft Heinz Co. says its board of directors has unanimously approved a … [Read more...] about Kraft Heinz to Split Into Two Independent Companies in 2026
Coors and Wrangler Saddle Up for Western-Themed Apparel Line
By Gary Symons TLL Editor in Chief Two Western icons are riding together for the first time, and they’re bringing denim and beer under one roof. Wrangler and Coors Banquet have teamed up on the Wrangler x Coors Banquet Collection, a co-branded apparel line that toasts their shared legacy of cowboy grit, craftsmanship and wide-open spaces. The line debuts August 21 and … [Read more...] about Coors and Wrangler Saddle Up for Western-Themed Apparel Line
Aviation American Gin and Wrexham AFC Raise a Glass to Football History
By Gary Symons TLL Editor in Chief Move over, boring bottles of gin gathering dust on your shelf. Aviation American Gin is back with a limited-edition commemorative pack that celebrates Wrexham AFC’s improbable, borderline cinematic rise to the Championship. Yes, it's the same team that went from “local club with loyal fans” to “Hollywood Netflix darlings who keep winning at … [Read more...] about Aviation American Gin and Wrexham AFC Raise a Glass to Football History