By Allison Watkinson TLL Reporter Manic Panic has entered a licensing agreement with Shalom International to create a holiday-themed bath and body collection.The partnership between the two companies was brokered by Manic Panic's exclusive licensing agency, Pacific Swell Brands.“Shalom International has been an incredible licensing partner in every step of the development of … [Read more...] about Manic Panic and Shalom International Rock Out With Licensed Holiday Collection
Gifts/Novelties
Crayola Flowers Launches Beautiful Partnership With Mrs. Bloom’s
By Gary Symons TLL Editor in Chief Possibly the world's most colorful corporation, Crayola LLC has launched a vibrant new flower business in partnership with Mrs. Bloom's License Corp. Mrs. Bloom’s is an importer and distributor of fresh cut flowers with offices in New York and Quito, Ecuador. For the past two decades, Mrs. Bloom’s has been working with many of the … [Read more...] about Crayola Flowers Launches Beautiful Partnership With Mrs. Bloom’s
Bulldog Licensing Signs New Partners For Tatty Teddy Brand
By Allison WatkinsonTLL ReporterBulldog Licensing has signed three new licensing partners for the Tatty Teddy: Me to You brand on behalf of its client Carte Blanche Greetings.The new licensing partners for the Tatty Teddy: Me to You brand include Craft Buddy, Brand Threads and Pawprint Family.Tatty Teddy: Me to You began as a character-based greeting card brand that debuted in … [Read more...] about Bulldog Licensing Signs New Partners For Tatty Teddy Brand
Crayola Renews TheSoul Agreement, Following Huge Boost in Consumer Engagement
By Allison Watkinson TLL Reporter TheSoul Publishing and Crayola are extending and expanding their licensing partnership following the significant growth of Crayola's digital consumer engagement. Building on their initial YouTube marketing campaign, the two companies will be expanding their agreement to include collaborations on social media platforms such as TikTok and … [Read more...] about Crayola Renews TheSoul Agreement, Following Huge Boost in Consumer Engagement
Jazwares and Crunchyroll Partner on Anime Collectibles
By Allison Watkinson TLL Reporter Toymaker Jazwares is teaming up with the anime streamer Crunchyroll to develop a new anime collectibles portfolio. Jazwares is a global toy manufacturing company that creates products based on its portfolio of wholly-owned and licensed brands. Jazwares was acquired by the international holding company, Berkshire Hathaway, in 2022. The … [Read more...] about Jazwares and Crunchyroll Partner on Anime Collectibles
Crayola Adds Big Colors to Little Words Bracelets
By Allison Watkinson TLL Reporter Little Words Project and Crayola have partnered for the second time on a bracelet collection inspired by Crayola’s Colors of Kindness product line. “Teaming up with Crayola, another mission-driven brand, is a natural fit to help us bring meaningful and exciting products and stories to life," said Little Words Project CEO, Adriana Carrig. … [Read more...] about Crayola Adds Big Colors to Little Words Bracelets
Crayola Partners With TheSoul Publishing For Social Media Programming
By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with TheSoul Publishing for co-produced digital content on Crayola-owned social media channels. Crayola is a global art supply company that specializes in crafts, art tools, and toys for children. “We are excited to take crafting content to the next level and grow our content library with … [Read more...] about Crayola Partners With TheSoul Publishing For Social Media Programming
The London Studio Sashays Into Licensing With Flame Tree Publishing For Art of Drag
By Allison Watkinson TLL Reporter The London Studio has partnered with Flame Tree Publishing for a licensed product collection featuring the Art of Drag. The licensing deal between the two companies was managed by KJG Ltd on behalf of The London Studio, alongside BlueSkye Licensing. "I was over the moon when Flame Tree loved the Art of Drag designs I showed them," … [Read more...] about The London Studio Sashays Into Licensing With Flame Tree Publishing For Art of Drag
Old World Christmas Kicks off 2023 with Four New Partnerships
By Allison Watkinson TLL Reporter The holiday ornament brand Old World Christmas has secured four new licensing partnerships for its hand-made glass ornaments. The newly licensed brands include Mars Wrigley, Major League Baseball, Norman Rockwell, and Morton Salt. Each of these brands will receive a new line of hand-painted, blown-glass ornaments designed by Old World … [Read more...] about Old World Christmas Kicks off 2023 with Four New Partnerships
Moonpig and Swizzles Launch Love Hearts Themed Card Collection
By Allison Watkinson TLL Reporter The gifting brand Moonpig has launched a range of Love Hearts cards in collaboration with their licensing partner, Swizzles. The deal for the licensed card collection was brokered by Blonde Sheep Licensing on behalf of the confectionary brand, Swizzles. The current partnership is an extension of the brand's pre-existing relationship with … [Read more...] about Moonpig and Swizzles Launch Love Hearts Themed Card Collection