The Licensing Letter

Toys and Games

Barbie Announces International Women’s Day Celebrations

By Allison Watkinson TLL Reporter Mattel is introducing a licensed Barbie Dream Team collection in celebration of International Women’s Day on March 8, 2026. “Barbie has always championed the belief that girls can be anything,” said Mattel’s head of Barbie, Nathan Baynard. “From astronauts to CEOs, Barbie has broken barriers and redefined what’s possible—igniting … [Read more...] about Barbie Announces International Women’s Day Celebrations

The Toy of the Year Awards Raised a Cool Million for Kids in Need

By Gary Symons TLL Editor in Chief Friday the 13th turned out to be lucky for kids all over the world, as the Toy Foundation's Toy of the Year Awards raised more than $1 million at its February 13 award ceremony. Organizers say the cool million dollars raised was a record-setting philanthropic achievement for the organization.  The TOTY Awards were held at Pier … [Read more...] about The Toy of the Year Awards Raised a Cool Million for Kids in Need

Spin Master Expands Ms. Rachel Toy Line With Bedtime Playset, New Vehicles

By Allison Watkinson TLL Reporter Spin Master Corp. has added three products to its Ms. Rachel toy collection, including a bedtime-themed playset and two pull-back vehicles, as the licensed preschool line continues its rapid expansion in the infant and toddler segment. The new offerings — the Goodnight Frankie Bedtime Playset and the 1-2-3 Roll! Herbie and Ms. Rachel … [Read more...] about Spin Master Expands Ms. Rachel Toy Line With Bedtime Playset, New Vehicles

WOLFpak Releases Tactical Backpacks for Mattel’s Barbie and Ken

By Allison Watkinson TLL Reporter The tactical lifestyle brand WOLFpak and Mattel Inc. have announced a new licensed collection featuring the Barbie and Ken brands, including backpacks, bags and accessories. The partnership marks the second collaboration between the two companies, following the release of a Hot Wheels Racing line in November 2025. The collection arrives … [Read more...] about WOLFpak Releases Tactical Backpacks for Mattel’s Barbie and Ken

Disney and Pixar Content Coming for Luna StoryTime Projector

By Allison Watkinson TLL Reporter Cottage Door Press has licensed new content from Disney and Pixar for its Luna StoryTime Projector. The company announced it will expand the device's content library with franchises including Moana, Frozen, Toy Story, Cars, The Lion King, and Mickey Mouse. The Luna StoryTime Projector combines projected stories, audio narration, and … [Read more...] about Disney and Pixar Content Coming for Luna StoryTime Projector

Hasbro Secures Magical Harry Potter Toy License Starting in 2027

By Allison Watkinson TLL Reporter Hasbro has announced a multi-year licensing partnership with Warner Bros. Discovery Global Consumer Products to become the global primary toy licensee for Harry Potter beginning in 2027. The deal covers products inspired by both the Harry Potter film franchise and the upcoming HBO Original Harry Potter series. Hasbro plans to develop a range … [Read more...] about Hasbro Secures Magical Harry Potter Toy License Starting in 2027

Spin Master Wins TOTY Toy of the Year, Bluey Named Top Toy License

By Allison Watkinson TLL Reporter The toy industry celebrated its most innovative products at the 2026 Toy of the Year (TOTY) Awards on Tuesday evening. The event also raised more than $1 million for The Toy Foundation, which delivers play to children in need. Nearly 800 toy and play professionals gathered at Pier Sixty in New York City for the annual gala, themed … [Read more...] about Spin Master Wins TOTY Toy of the Year, Bluey Named Top Toy License

The World Comes to Play at Toy Fair New York This Weekend

Allison Watkinson TLL Reporter The America's largest trade show for the toy industry gets underway this weekend, with hundreds of creative toy companies showing their wares at the 120th annual Toy Fair. The annual event, produced by The Toy Association starts this Saturday, February 14, with a ribbon-cutting ceremony and a parade of costumed mascots from various … [Read more...] about The World Comes to Play at Toy Fair New York This Weekend

Ultra Pro and Zanzoon Releasing Two New Games for Disney and Pixar

TLL Staff The tabletop game designer Ultra Pro Entertainment is partnering with Disney and Zanzoon to introduce two new electronic games for Disney and Pixar fans. Disney Guess and Disney Trivia Electronic Game bring the magic of Disney storytelling through interactive tabletop play. Both titles will be showcased as part of Ultra PRO’s expanding game lineup at the New York … [Read more...] about Ultra Pro and Zanzoon Releasing Two New Games for Disney and Pixar