By Gary Symons TLL Editor in Chief The Lego Group has literally created a work of art in its latest brick set, in partnership with the Van Gogh Museum in Amsterdam. Lego has just unveiled its new Vincent Van Gogh - Sunflowers Set as part of the company's Lego Art collection. Created in close collaboration with the Van Gogh Museum in Amsterdam, the set allows users to create … [Read more...] about Lego’s Vincent Van Gogh Set Turns You Into a Master Artist
Toys and Games
New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
By Gary Symons TLL Editor in Chief Mattel, Inc. will unveil new additions to its Hot Wheels Formula 1 collection at the upcoming Nuremberg International Toy Fair. The new line is being issued following the success Mattel and Formula 1 enjoyed with the first collection in 2024, and includes a range of collectible cars and race track sets, offering fans an opportunity … [Read more...] about New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
Teddy Mountain Introduces Sustainable ECO Origins Plush Line
By Gary Symons TLL Editor in Chief Teddy Mountain has just launched a line of sustainable plush products under its new ECO Origins banner. The line is not only sustainable in terms of the materials used, but also carries important messages about local conservation and environmental sustainability. Florida-based Teddy Mountain is a massive wholesale supplier of DIY plush … [Read more...] about Teddy Mountain Introduces Sustainable ECO Origins Plush Line
LEGO and BBC Studios Announce Bluey Toy Partnership
By Allison Watkinson TLL Reporter The LEGO Group and BBC Studios have launched a global partnership to bring the Bluey animated series to LEGO toy sets. “We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios," said LEGO Group head, Michaela Edgerley Stovicek. "It’s been a long time coming and we believe that this … [Read more...] about LEGO and BBC Studios Announce Bluey Toy Partnership
Hasbro Making Big Changes to Monopoly for 90th Anniversary
By Gary Symons TLL Editor in Chief Monopoly is not only the best known board game in the world; it's also arguably the most licensed board game. Ironically, Hasbro's star attraction doesn't insist on a monopoly, as it has been licensed out more than 300 times! After nine decades, Monopoly has remained a beloved staple of game nights, and a staple of widely varied … [Read more...] about Hasbro Making Big Changes to Monopoly for 90th Anniversary
Hasbro Partners with Marine Toys for Tots to Bring Holiday Joy to Children
TLL Staff Hasbro and Marine Toys for Tots are teaming up once again to bring holiday cheer to children in need. Together, they aim to support 11 million children this season and invite everyone to join their mission by donating at www.toysfortots.org/support-us. “At Hasbro, giving back to our local and global communities has been an integral part of our business since our … [Read more...] about Hasbro Partners with Marine Toys for Tots to Bring Holiday Joy to Children
Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership
By Allison Watkinson TLL Reporter Spin Master and Universal Products & Experiences (UP&E) are renewing and expanding upon their long-standing toy partnership for How to Train Your Dragon. The updated agreement builds on the existing relationship between the two companies with global rights to the toy license for the franchise's upcoming live-action film. "We have … [Read more...] about Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership
Toikido and Eolo Sign Long-Term Toy Partnership
By Allison Watkinson TLL Reporter Toikido and Eolo have signed a multi-year partnership to create licensed toy collections for Toikido’s portfolio of entertainment IP. “This partnership with Toikido is a dream come true for us at Eolo," said Eolo founder, Alex Prieto. "Their bold and imaginative approach to IP development is a perfect fit for our expertise in crafting … [Read more...] about Toikido and Eolo Sign Long-Term Toy Partnership
Who’s News: People of Play Welcomes Shannon Swindle as New Director
TLL Staff People of Play (POP), a division of The Toy Association, has named Shannon Swindle as its new Director. POP says Swindle brings deep experience and a passion for the toy and game industry to the role. Previously, Swindle served as Inventor Relations Manager for Games at Moose Toys. There, she successfully licensed 18 games over the past two years, including … [Read more...] about Who’s News: People of Play Welcomes Shannon Swindle as New Director
Goodyear and Red Toolbox Launch Pretend Play Toy Collection
By Allison Watkinson TLL Reporter Red Toolbox is launching a licensed pretend play toy collection in partnership with the Goodyear automotive company. The Goodyear Pretend Play Line offers a variety of realistic toys that were designed to allow kids to explore automotive repair and car mechanics through imaginative play. “Our mission at Red Toolbox has always been … [Read more...] about Goodyear and Red Toolbox Launch Pretend Play Toy Collection