By Allison Watkinson TLL Reporter Spin Master's Toca Boca studio has launched a collaboration with UP&E to bring a licensed Wicked: For Good experience to Toca Boca World. Titled the Be You For Good experience, the new collaboration will feature a variety of in-app activations inspired by the Wicked: For Good film. These activations include a character-inspired avatar … [Read more...] about Wicked: For Good Casts a Spell with Toca Boca World
Video Games and Software
Dolea and Angry Birds Launch Sustainable Straw Collection
By Allison Watkinson TLL Reporter Dolea Oy has partnered with Rovio Entertainment to develop a line of sustainable straws inspired by the Angry Birds brand. The new Angry Birds straws are created with Dolea’s patented, environmentally-friendly design that uses paper that can be easily recycled after use. "We are thrilled with the collaboration between Angry Birds and … [Read more...] about Dolea and Angry Birds Launch Sustainable Straw Collection
Ubisoft Appoints WildBrain CPLG as Rayman’s Licensing Representative in France
By Allison Watkinson TLL Reporter Ubisoft has expanded its existing representation agreement with WildBrain CPLG to include the licensing rights to the Rayman franchise in France. The new expansion builds on Ubisoft and WildBrain CPLG's long-standing partnership in the French market for the game developer's Les Lapins Cretins (Raving Rabbids) brand. Under the expanded … [Read more...] about Ubisoft Appoints WildBrain CPLG as Rayman’s Licensing Representative in France
EA Games Unveils a Killer Music Playlist for Battlefield 6
By Gary Symons TLL Editor in Chief Electronic Arts has a major hit on its hands with the release of Battlefield 6, but it also hopes to have some musical hits with a new Battlefield playlist. Battlefield 6 was a record-breaking release for EA, with 7 million sales of the game in the first three-days. As the game accumulates millions of fans, EA is now taking the opportunity … [Read more...] about EA Games Unveils a Killer Music Playlist for Battlefield 6
War Robots and Sabaton Give New Meaning to ‘Battle of the Bands’
TLL StaffThe Swedish heavy metal band Sabaton has licensed its new song, A Tiger Among Dragons, for the popular mobile game War Robots.Giving new meaning to the term 'Battle of the Bands', the gamer-favorite rock band has worked with game publisher MY.GAMES and in-house studio Pixonic to establish a presence in the popular mobile battle game. The highly anticipated … [Read more...] about War Robots and Sabaton Give New Meaning to ‘Battle of the Bands’
NFL Expands Its Global Gaming Agreement With EA Sports
TLL Staff Electronic Arts and the National Football League (NFL) are doubling down on digital gridiron glory, announcing an expanded, multi-year partnership. The new agreement represents the most comprehensive collaboration yet between EA SPORTS and the league. It cements Madden NFL as the exclusive simulation game for American football and positions EA to lead the next wave … [Read more...] about NFL Expands Its Global Gaming Agreement With EA Sports
Sesame Workshop and Roblox Build Immersive Experience
By Allison Watkinson TLL Reporter Sesame Workshop and Roblox are launching an interactive online Sesame Street experience within the Roblox gaming and metaverse platform. Titled Sesame Street: Neighborhood Adventures, the licensed experience offers multiple gameplay features that can be accessed through a central Hub. The Sesame Street: Neighborhood Adventures Hub was … [Read more...] about Sesame Workshop and Roblox Build Immersive Experience
The Olympics and Sonic the Hedgehog Race Into a New Era of Licensing
By Gary Symons TLL Editor in Chief The International Olympic Committee and SEGA Corporation have unveiled a new multi-year agreement between the Olympics and Sonic the Hedgehog. Even more interesting is that the announcement makes it clear this deal is part of a new approach to licensing by the IOC, one which promises to expand opportunities for potential licensing … [Read more...] about The Olympics and Sonic the Hedgehog Race Into a New Era of Licensing
Sanrio Returns to Toca Boca World Game
By Allison Watkinson TLL Reporter Toca Boca is launching its second collaboration with Sanrio to bring licensed characters into the Toca Boca World gaming universe. "Toca Boca World and Hello Kitty are a natural fit—two globally recognized brands grounded in creativity, playfulness and self-expression," said Toca Boca creative & brand head, Mathilda Engman. "This … [Read more...] about Sanrio Returns to Toca Boca World Game
Wall’s Levels Up the Freezer Aisle with Minecraft Ice Cream
By Gary Symons TLL Editor in Chief Wall’s has teamed up with Minecraft, the world’s bestselling video game, to launch a limited-edition ice cream aimed squarely at gaming enthusiasts. The partnership taps into a vast and highly engaged audience, with more than three billion people worldwide playing online games and 80% of them regularly snacking or drinking while … [Read more...] about Wall’s Levels Up the Freezer Aisle with Minecraft Ice Cream