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Video Games and Software

The Sims To Build Its First Licensing Program With Brandgenuity

May 23, 2023

Agency to bring the iconic brand from URL to IRL By Gary Symons TLL Editor in Chief The legendary life simulation game The Sims has chosen Brandgenuity to guide its first foray into the very real world of licensing. Brandgenuity has been selected to build a global licensing program for the iconic franchise, targeted to its uniquely  engaged Gen Z and Millennial global … [Read more...] about The Sims To Build Its First Licensing Program With Brandgenuity

Rube Goldberg Craziness Captured in New VR Game

May 22, 2023

Grab your virtual dominos, confetti cannons, and black hole launchers... The game developer Free Range Games has released a clever new virtual reality game, Rube Goldberg Workshop, for the Meta Quest 2 and Meta Quest Pro. The game was made possible through a licensing deal between Free Range and the Rube Goldberg Institute, brokered by its licensing agency Brand … [Read more...] about Rube Goldberg Craziness Captured in New VR Game

Expo: Bandai Namco Seeking Partners for Virtual Pet Brand Tamagotchi

May 17, 2023

By Allison Watkinson TLL Reporter Bandai Namco is bringing the Tamagotchi brand to the 2023 Licensing Expo to expand its consumer products licensing program. Tamagotchi is a virtual-reality pet brand that was originally released as a handheld video game in Japan in 1996 and in the U.S. the following year. Since its initial launch, Bandai Namco has extended the Tamagotchi … [Read more...] about Expo: Bandai Namco Seeking Partners for Virtual Pet Brand Tamagotchi

Wargaming Sets Sail on World of Warships Collab With Naval Museums

May 15, 2023

By Allison Watkinson TLL Reporter Wargaming has announced plans for the third edition of its annual World of Warships livestream event, Longest Night of Museums. World of Warships is a free, online combat-focused video game that was created by Wargaming studio. The World of Warships game currently includes a catalog of 600 historically-accurate naval ships that players … [Read more...] about Wargaming Sets Sail on World of Warships Collab With Naval Museums

East Side Games to Develop Mobile Game for Squishmallows

May 8, 2023

By Allison Watkinson TLL Reporter East Side Games Group has partnered with Jazwares to develop a mobile game for the Squishmallows brand. East Side Games Group (ESGG) is a free-to-play mobile game company from Vancouver, Canada, that develops games based on original and licensed IP. ESGG develops and publishes mobile games both in-house and through licensing its … [Read more...] about East Side Games to Develop Mobile Game for Squishmallows

Space Invaders Takes Over a Galaxy of Licensing Deals

April 26, 2023

By Allison Watkinson TLL Reporter WildBrain CPLG has secured several licensing partnerships for Taito’s Space Invaders arcade brand on behalf of Square Enix Ltd. Space Invaders is an arcade game that was originally manufactured by the Japanese company Taito, which was acquired by Square Enix Holdings Co. Ltd. as a wholly-owned subsidiary in 2006. “The 45th anniversary … [Read more...] about Space Invaders Takes Over a Galaxy of Licensing Deals

Outright Games Partnership To Contribute Funds to UNICEF

April 24, 2023

By Allison Watkinson TLL Reporter Outright Games has entered a long-term partnership with UNICEF to support the charity through the sale of licensed video game bundles. “We couldn’t be prouder to come onboard as UNICEF UK’s first ever official partner within the video game industry," said Outright Games CEO, Beth Goss. "Our aim is to take our best-in-class stable of … [Read more...] about Outright Games Partnership To Contribute Funds to UNICEF

Falcon’s Beyond Releases First Mobile Game for Katmandu

April 19, 2023

By Allison Watkinson TLL Reporter In partnership with Epic Story Interactive, Falcon’s Beyond has released its first mobile game based on the company's Katmandu entertainment franchise. The new mobile game, Katmandu: EtherMerge, is designed to extend the storyline of the broader Katmandu franchise. It is a free-to-play, merge-based puzzle game that includes licensed … [Read more...] about Falcon’s Beyond Releases First Mobile Game for Katmandu

Hyperkin to Release Gaming Hardware Based on ZAG’s Miraculous

April 17, 2023

By Allison Watkinson TLL Reporter ZAG and Hyperkin are partnering on game controllers and accessories for the hit franchise Miraculous – Tales of Ladybug and Cat Noir. Miraculous is the first-ever license for Hyperkin in the character IP sector, with products scheduled for a summer 2023 launch. “Hyperkin is extremely excited to partner with ZAG and the global … [Read more...] about Hyperkin to Release Gaming Hardware Based on ZAG’s Miraculous

SEGA to Acquire Angry Birds Publisher Rovio Entertainment

April 17, 2023

By Gary Symons TLL Editor in Chief In a bid to grow its mobile gaming business, SEGA Corporation has agreed to acquire Finnish company Rovio Entertainment. Rovio is best known for its mobile gaming hit Angry Birds, which has sold billions of copies and also spawned films and a thriving licensing business. On April 17, SEGA's board voted to implement a tender offer … [Read more...] about SEGA to Acquire Angry Birds Publisher Rovio Entertainment

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