Believe it or not, it's been 50 years since the Smiley Face entered our lives, and the brand is celebrating with a recently signed partnership with children’s and adult fashion specialist Concept One Accessories. Arriving just in time for Smiley's 50th birthday, the Concept One collection will span headwear, cold weather accessories, wallets, handbags, and more. The … [Read more...] about Smiley Celebrates 50 Years With Concept One Collaboration
Property Types
BBC Signs Trio Of US Deals For Doctor Who
BBC Studios' long-running hit Doctor Who continues to soar in licensing circles, as the studio has signed on three new partners. “Fans are the lifeblood of Doctor Who,” said Suzy Raia, the VP of Licensing at BBC Studios Americas. “Those who have been along for the ride for decades will enjoy adding these collectibles to their collections—and if you’re just joining us, these are … [Read more...] about BBC Signs Trio Of US Deals For Doctor Who
NCAA’s New Rule Creating Student Millionaires
By Gary Symons TLL Editor in Chief Anyone involved in collegiate sport knew immediately that the NCAA's policy change regarding Name, Image and Likeness endorsements was a big deal. For the first time, the NCAA will now allow athletes to earn money from their involvement in collegiate sports, and this week the case of Alabama Crimson Tide quarterback Bryce Young has … [Read more...] about NCAA’s New Rule Creating Student Millionaires
Jurassic Park: Run For Your Life With Reebok
The global shoe brand Reebok has officially unveiled its new Jurassic Park collection (pictured here) developed in partnership with Universal Brand Development. This first-ever line for Reebok celebrates the long history of the Jurassic Park films through the lens of the original film, released in 1993 by Universal Pictures and Amblin Entertainment. Reebok says the collection … [Read more...] about Jurassic Park: Run For Your Life With Reebok
Peppa Pig Boots Up Partnership With Hunter Boot Ltd.
When kids in the UK are ready to splash their way back to school through mud puddles this fall, Peppa Pig and Hunter Boot will have them covered. Hasbro and Hunter Boot are about to release their second collaboration based on the Peppa Pig franchise, with the new lines being released Aug. 2, in time for back to school shopping. After the sell out success of the first … [Read more...] about Peppa Pig Boots Up Partnership With Hunter Boot Ltd.
Casetify Releases New Disney Princess Line
Casetify has announce a new collection in partnership with Disney, allowing smart phone owners to unleash their inner princess. The new line announced this week comes as part of a longer campaign entitled Be Your Own Princess. The fourth installment of this collaboration joins Disney’s Ultimate Princess Celebration, with the collection launching online at … [Read more...] about Casetify Releases New Disney Princess Line
Secret Creamery Unveils Tetris Ice Cream
Nevada's Secret Creamery, one of only a handful of ice cream manufacturers in Nevada, is releasing seven signature brands based on the Tetrimino shapes from the video game Tetris. The deal with IP owner Tetris Holdings will see Secret releasing flavors like Raspberry Rhubarb with Blonde Brownie Chunks in the shape of classic Tetris pieces. Brian Mosko, founder and managing … [Read more...] about Secret Creamery Unveils Tetris Ice Cream
Universal Signs Content Deal With Starz
By Gary Symons TLL Editor in Chief Universal Filmed Entertainment Group has signed a content agreement with Starz, filling out a network of interlocking agreements that provide a long-term home for its content. The agreement means that Universal films will be streamed first on Peacock, then on Amazon Prime Video, and finally on Starz. Here's a brief outline on how the … [Read more...] about Universal Signs Content Deal With Starz
IMG Expanding Its PepsiCo Partnership
The global licensing firm IMG has re-upped on a representation agreement with PepsiCo, one of its largest and most prestigious clients. IMG announced its agreement with PepsiCo has not only been renewed for Pepsi, 7UP, Cheetos, Doritos, Lay’s and Mountain Dew, but has also been expanded to include British snack food brand Walkers. IMG has seen continuing success growing the … [Read more...] about IMG Expanding Its PepsiCo Partnership
AC/DC Launches Beer, Sex Pistols In Licensing Battle
There's Anarchy in the UK, as The Sex Pistols' guitarist Steve Jones and drummer Paul Cook are suing former band frontman John Lydon (aka Johnny Rotten) over the use of their songs in the upcoming Danny Boyle biography series Pistol. The series, slated for streaming broadcast on Disney+, is based on Jones' 2016 memoir Lonely Boy, but Lydon says the book and the series paint him … [Read more...] about AC/DC Launches Beer, Sex Pistols In Licensing Battle