By Allison Watkinson TLL Reporter Kid Cudi has partnered with Bisquick for a limited-edition capsule collection that includes a licensed Cudi’s Funnel Cake mix and exclusive merchandise. Scott Mescudi, aka Kid Cudi, is an American musical artist, director, actor and fashion designer who is known for his melodic and introspective rap lyrics, fashion collaborations and … [Read more...] about General Mills and Kid Cudi Deliver Bisquick Funnel Cake Collaboration
Celebrity
Licensing Roundup: VP Fuels Apparel, Punk-Inspired Skateboards, and More
Shreddy Lyfe and VP Racing Fuels Launch Exclusive Apparel Collection VP Racing Fuels, a leader in high-performance fuels and additives, has teamed up with Shreddy Lyfe, a prominent action sports lifestyle brand, to unveil the VP Racing X Shreddy "Mix It!" apparel collection. The collaboration merges VP Racing's motorsport heritage with Shreddy Lyfe’s edgy style, creating … [Read more...] about Licensing Roundup: VP Fuels Apparel, Punk-Inspired Skateboards, and More
Nyx Partners with Gordon and Holly Ramsay to Create Buttermelt Blush Cake
By Allison Watkinson TLL Reporter Nyx Professional Makeup has partnered with chef Gordon Ramsey and influencer Holly Ramsay for a promotional cake baking campaign based on the brand's Buttermelt Blush. The licensing partnership with the famous father-daughter duo features an exclusive Buttermelt Blush cake recipe by celebrity chef Gordon Ramsey that includes ingredients and … [Read more...] about Nyx Partners with Gordon and Holly Ramsay to Create Buttermelt Blush Cake
Bacardí and Camila Cabello Party On With Sugarcane Vinyl Record
By Allison Watkinson TLL Reporter Bacardí has launched a collaboration with Camila Cabello to create a limited-edition bioplastic vinyl derived from sugarcane to promote her new album C,XOXO. Available for pre-sale exclusively on Bacardí's website, the new Camila Cabello sugarcane vinyl features the artist's new single, I LUV IT, that was used as the soundtrack to a recent … [Read more...] about Bacardí and Camila Cabello Party On With Sugarcane Vinyl Record
21 Seeds Brings Out Tequila Inspired By The O.C.
By Gary Symons Editor in Chief 21SEEDS, the award-winning, female-founded infused tequila brand, is teaming up with Rachel Bilson and Fake Empire for a return to The O.C. The new campaign is being launched under license from Warner Bros. Discovery Global Consumer Products, and features Bilson reprising her role as the 2000s TV icon Summer Roberts, crafting easy-to-make … [Read more...] about 21 Seeds Brings Out Tequila Inspired By The O.C.
The McCartys Go Beyond YouTube in Deal With Wind Sun Sky Entertainment
By Allison Watkinson TLL Reporter Viral Nation Talent has partnered with Wind Sun Sky Entertainment to produce a wide range of multi-platform content for The McCartys. The McCartys are a family of online influencers that create comedic, short-form videos that are released on the family's dedicated Youtube, TikTok and Instagram social media channels. The McCarty's family … [Read more...] about The McCartys Go Beyond YouTube in Deal With Wind Sun Sky Entertainment
¡DÍOS MIO! Sofia Vergara Launches Colombian Coffee Startup
By Gary Symons' TLL Editor in Chief Latin film and television star Sofia Vergara has launched a new coffee business called ¡DÍOS MIO! The phrase, translating to 'My God!', is how Latinos typically express their appreciation for a really good cup of coffee, Vergara says. Vergara, who is also an entrepreneur involved in a number of ventures, announced her new venture this … [Read more...] about ¡DÍOS MIO! Sofia Vergara Launches Colombian Coffee Startup
Millie Bobby Brown Looking Sharp and Seeing Sharp with Mondottica Partnership
By Allison Watkinson TLL Reporter The Mondottica Group has secured a partnership with Millie Bobby Brown’s Florence by Mills lifestyle brand for a full range of licensed eyewear products. Launched in 2019 by actress and entrepreneur Millie Bobby Brown, Florence by Mills is an inclusive lifestyle brand that offers a variety of beauty and fashion products. Florence by … [Read more...] about Millie Bobby Brown Looking Sharp and Seeing Sharp with Mondottica Partnership
Who’s News: Bravado Announces Major Leadership Restructuring
By Allison Watkinson TLL Reporter Bravado, the merchandising and brand management division of Universal Music Group, has unveiled a new leadership structure for strategic growth. Bravado says the new leadership structure "aims to super serve Bravado’s roster of artists and brands and to continue to support the ever-growing company." Changes at Bravado will also … [Read more...] about Who’s News: Bravado Announces Major Leadership Restructuring
Who’s News: Scooter Braun Retires From Talent Management
By Gary Symons TLL Editor in Chief The famous but controversial talent manager Scooter Braun has officially announced he is leaving the business. The announcement of a "retirement" may be overstating the case, however, as Braun is continuing to work as the CEO at HYBE America, a company to which he sold his own Ithaca Holdings in 2021. Braun issued a statement saying he is … [Read more...] about Who’s News: Scooter Braun Retires From Talent Management