By Gary Symons TLL Editor in Chief The agency Underscore Talent has created a new division devoted exclusively to culinary talent, such as celebrity chefs, food bloggers, writers and influencers. The new culinary division will be headed by Noah Swimmer, who was also recently promoted to become a partner of the company. "Featuring more than forty top food creators, … [Read more...] about Underscore Talent Creates Culinary Division Headed by Noah Swimmer
Celebrity
KIDZ BOP Inks Exclusive Licensing Deal With IHL Group
By Allison Watkinson TLL Reporter The KIDZ BOP music brand has secured a master licensing partnership with the IHL Group for a themed apparel collection.The licensed children's apparel line will include products such as activewear, sleepwear and loungewear inspired by KIDZ BOP pop star fashion. KIDZ BOP plans to support the licensing collaboration with several prominent … [Read more...] about KIDZ BOP Inks Exclusive Licensing Deal With IHL Group
Guy Fieri Launches Flavortown Spiked Beverages With Two Roads Brewing
By Allison Watkinson TLL Reporter Two Roads Brewing Co. and Guy Fieri are launching a licensed alcoholic beverage line called Flavortown Spiked. Guy Fieri is a celebrity chef, reality TV host and restaurant owner who is known as the mayor of the fictional community of Flavortown. He has been featured on several popular Food Network programs including Diners, Drive-Ins & … [Read more...] about Guy Fieri Launches Flavortown Spiked Beverages With Two Roads Brewing
A Goodbye Kiss Heralds the Arrival of Kiss Virtual Avatars
By Gary Symons TLL Editor in Chief The venerable glam rock band Kiss has played their final concert, but announced the band will live on indefinitely as digitized avatars. The quartet that rose from New York City decades ago returned home to play their final live concerts over the weekend at Madison Square Garden, capping a half-century of rocking all night and … [Read more...] about A Goodbye Kiss Heralds the Arrival of Kiss Virtual Avatars
Green Mountain and Kevin Costner Launch Collaborative Coffee Blend
By Allison Watkinson TLL Reporter Green Mountain Coffee Roasters has launched a licensing partnership with American actor Kevin Costner for a series of themed coffee blends.Owned by Keurig Dr. Pepper, Green Mountain Coffee is a sustainable coffee brand that uses responsibly sourced coffee beans from farming communities and coffee cooperatives.To celebrate the licensing … [Read more...] about Green Mountain and Kevin Costner Launch Collaborative Coffee Blend
Wet Brush the First Brand to Participate in ‘Newman’s Deal’
By Allison Watkinson TLL Reporter Newman’s Own has partnered with WetBrush to launch a licensed hairbrush that gives away 100% of its profits to children in need.This licensing partnership makes Wet Brush the first brand to participate in the limited-edition Newman’s Deal promotional initiative since it was announced by the company last fall.As an official Newman's Deal … [Read more...] about Wet Brush the First Brand to Participate in ‘Newman’s Deal’
Apparel License for Muhammed Ali, Elvis and Marilyn Monroe Awarded to Poetic Brands
By Allison Watkinson TLL Reporter Poetic Brands has received a pan-European license for apparel celebrating Muhammad Ali, Elvis Presley and Marilyn Monroe. Poetic is a specialist apparel licensee for adults, kids and baby wear, and won the license from Authentic Brands Group, a licensing giant that owns the IP for the three 20th century icons. ABG owns more than 50 … [Read more...] about Apparel License for Muhammed Ali, Elvis and Marilyn Monroe Awarded to Poetic Brands
Laura Geller Beauty and Wheel of Fortune Unveil New Makeup Collection
By Allison WatkinsonTLL ReporterLaura Geller Beauty has launched a limited-edition makeup collection with the Wheel of Fortune game show and its co-host Vanna White. Vanna White has been appointed as the official face and spokesperson for the Wheel of Fortune x Laura Geller collection."We were so excited to team up with Wheel of Fortune and Vanna to bring this collection to … [Read more...] about Laura Geller Beauty and Wheel of Fortune Unveil New Makeup Collection
Gibson Launches Limited-Edition Gene Simmons EB-0 Bass Worldwide
By Allison WatkinsonTLL ReporterGibson has launched a limited-edition Gene Simmons EB-0 Bass guitar as part of its long-standing partnership with the rock and roll icon. Gene Simmons is best-known as the bassist and co-lead singer of the hard rock band KISS. Gene Simmons performed on all 20 of the band's studio albums and he has also produced two solo albums. Simmons rose to … [Read more...] about Gibson Launches Limited-Edition Gene Simmons EB-0 Bass Worldwide
MrBeast In Legal Battle With Restaurant Licensing Partner
By Gary Symons TLL Editor in Chief Sometimes licensing deals just go bad, and it looks like that's the case for the partnership between YouTube star MrBeast and Virtual Dining Concepts. The partners went into business to create a virtual restaurant chain called MrBeast Burger, but both parties have now filed suit against the other. Currently the #1 individual YouTuber in … [Read more...] about MrBeast In Legal Battle With Restaurant Licensing Partner