Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries came together in Las Vegas at the end of May in search of potential partners to buddy up with—though, it’s easy to overlook … [Read more...] about Commentary: Why You Should Target Games For Your Intellectual Property
Celebrity
Collectibles Licensing: Queen Elizabeth Memorialized as the UK’s ‘Bobblehead of State’
By Allison Watkinson TLL Reporter Just call her the "Bobblehead of State." The National Bobblehead Hall of Fame and Museum has released a series of limited edition bobbleheads of Queen Elizabeth II to celebrate the Queen’s Platinum Jubilee. Queen Elizabeth II has become the first monarch in British history to achieve 70 years of service. The Queen ascended to the throne in … [Read more...] about Collectibles Licensing: Queen Elizabeth Memorialized as the UK’s ‘Bobblehead of State’
Wedding Woes: Elvis Leaves the Chapel in Licensing Spat
By Gary Symons TLL Editor in Chief Elvis might not be leaving the building, but he is leaving the chapel, leaving Las Vegas' billion dollar wedding business all shook up. Authentic Brands Group warned Las Vegas chapels of legal action should they continue holding Elvis-themed weddings. “This couldn’t hit at a worse time; it’s not a good thing,” said Clark County Clerk Lynn … [Read more...] about Wedding Woes: Elvis Leaves the Chapel in Licensing Spat
Joyin Partners With 8-Year-Old Sensation Like Nastya
By Allison Watkinson TLL Reporter Joyin Inc., with the assistance of The Brand Liaison, has partnered with the YouTube star Like Nastya for an expansive consumer products line. The partnership, brokered by Like Nastya’s licensing representative IMG, will tap Joyin Inc. to create a licensed line of inflatable pool toys, sprinklers, and non-inflatable outdoor toys for the Like … [Read more...] about Joyin Partners With 8-Year-Old Sensation Like Nastya
Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection
By Allison Watkinson TLL Reporter Drag queen icon RuPaul has sashayed into a tiny but fierce licensing deal for miniature figurines with Fisher Price. First introduced in 2019, the Little People Collector brand is part of Fisher-Price’s expansion into the adult collector demographic. The Little People Collector brand capitalizes on the nostalgic value of the Little People … [Read more...] about Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection
NBA’s Latest NFT Offering Marred by Hackers
The NBA has been a leader in the NFT craze, but its latest offering was disrupted by hackers who took down the entire collection. The NBA began minting its collection of 18,000 NFTs last week, with 75 NFTs created for each player in the 16 participating teams. The NFTs also have some unique attributes. As with actual players, these NFTs don't stay static, as the NFT traits will … [Read more...] about NBA’s Latest NFT Offering Marred by Hackers
Prices Soar As Collectors Clamor For Barbie’s Queen Elizabeth Doll
By Gary Symons TLL Editor in Chief Mattel's Barbie has released a collector's edition doll portraying Queen Elizabeth II for her Platinum Jubilee. And within hours of its release on Wednesday, the Barbie Signature Queen Elizabeth II Platinum Jubilee Doll had completely sold out, while prices soared on eBay and Amazon and would-be customers fumed. On Mattel's online … [Read more...] about Prices Soar As Collectors Clamor For Barbie’s Queen Elizabeth Doll
Project Makeover and Queer Eye Team Up on Mobile App
The hit show Queer Eye is developing its first mobile app in an exclusive partnership with Project Makeover, Magic Tavern’s top-downloaded mobile game. The collaboration will see the creative Queer Eye cast joining Project Makeover’s characters to help them glamorize, accessorize and revamp their clients’ looks by completing puzzles to win coins, mystery boxes, and gems to … [Read more...] about Project Makeover and Queer Eye Team Up on Mobile App
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th anniversary of Jackie Robinson's historic admission to the Brooklyn Dodgers in 1947. Robinson's experience was integral to the fight against racial … [Read more...] about Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th anniversary of Jackie Robinson's historic admission to the Brooklyn Dodgers in 1947. Robinson's experience was integral to the fight against racial … [Read more...] about Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary