By Allison Watkinson TLL Reporter Dr. Seuss Enterprises is responding to consumer demand for location-based entertainment by expanding its relationship with Wildbrain CPLG. The licensing agency has been appointed to represent the brand's location-based entertainment (LBE) rights across the U.K., Europe and Asia-Pacific, excluding Greater China, the companies announced … [Read more...] about Dr. Seuss Taps WildBrain CPLG to Expand Location-Based Entertainment
Entertainment/Character
Care Bears Bring the Love to The Masked Singer
By Allison Watkinson TLL Reporter Cloudco says it’s thrilled that the Care Bears will grace the stage for the first time on the popular musical mystery show The Masked Singer. The Care Bears will make their debut on the hit FOX series during a special themed episode called “Care Bears Night,” airing tomorrow, March 11 (8:00–9:02 p.m (ET/PT). “We’re excited to share … [Read more...] about Care Bears Bring the Love to The Masked Singer
Line Friends to Become First Licensed AI-Powered Companions
By Gary Symons TLL Editor in Chief IPX and Kindred Labs aim to make history by creating the first licensed AI companions with characters from Line Friends, BT21, Zo & Friends and more. Through the partnership, Kindred Labs and IPX plan to create AI-powered companion experiences that bring expressive character personalities into everyday digital life through … [Read more...] about Line Friends to Become First Licensed AI-Powered Companions
Care Bears Launched Major Expansion of Global Publishing
By Allison Watkinson TLL Reporter Cloudco Entertainment is ramping up its publishing strategy for the Care Bears brand through partnerships with major publishers, including HarperCollins, Scholastic, Running Press, and Penguin Random House. The expansion comes as the 45-year-old brand seeks to deepen connections with its multigenerational audience through books, … [Read more...] about Care Bears Launched Major Expansion of Global Publishing
Club House Brings Harry Potter’s Butter Beer to Canadian Kitchens
Caption: Harry Potter's pal Hermione Granger, enjoying a butter beer at the Hog's Head pub in Hogwarts. Image: Warner Bros. Discovery By Gary Symons TLL Editor in Chief Club House has partnered with Warner Bros. Discovery Global Consumer Products to launch two Butterbeer-flavored products in Canada. The launch marks the 25th anniversary of Harry Potter and the Sorcerer's … [Read more...] about Club House Brings Harry Potter’s Butter Beer to Canadian Kitchens
Oreo and Marvel Reveal Terrifying ‘Stuf of Doom’ Cookies
By Gary Symons TLL Editor in Chief In what can only be described as corporate storytelling meets cookie conspiracy, Oreo and Marvel have unveiled their fourth and final collaboration pack: Marvel Oreo Stuf of Doom Cookies. The collab has also featured some epic, Marvel-style storytelling across the release of four different products known as the MARVEL Oreo Stuf of … [Read more...] about Oreo and Marvel Reveal Terrifying ‘Stuf of Doom’ Cookies
Pittsburgh Penguins Welcome Mr. Rogers to the Neighborhood
TLL Staff The Pittsburgh Penguins have waddled into Mr. Rogers neighborhood, with a new themed collaboration during an upcoming game at PPG Paints Arena. The Penguins and Fred Rogers Productions announced Thursday the creation of 'Mister Rogers' Neighborhood Day', scheduled for March 1 when the team faces the Vegas Golden Knights. The partnership will feature co-branded … [Read more...] about Pittsburgh Penguins Welcome Mr. Rogers to the Neighborhood
Hasbro Secures Magical Harry Potter Toy License Starting in 2027
By Allison Watkinson TLL Reporter Hasbro has announced a multi-year licensing partnership with Warner Bros. Discovery Global Consumer Products to become the global primary toy licensee for Harry Potter beginning in 2027. The deal covers products inspired by both the Harry Potter film franchise and the upcoming HBO Original Harry Potter series. Hasbro plans to develop a range … [Read more...] about Hasbro Secures Magical Harry Potter Toy License Starting in 2027
Macallan and James Bond Prove That Good Scotch, Like Diamonds, Are Forever
By Gary Symons TLL Editor in Chief The famed Macallan Distillery has released a new single malt Scotch whisky honoring the 55th anniversary of "Diamonds Are Forever," proving that some things — like 007's taste for fine spirits — are indeed forever. The Macallan Diamonds Are Forever 55th Anniversary Release, available starting Thursday at $750, continues the … [Read more...] about Macallan and James Bond Prove That Good Scotch, Like Diamonds, Are Forever
Hasbro Named Toy Maker For Upcoming Street Fighter and Voltron Films
By Allison Watkinson TLL Reporter U.S. toymaker Hasbro has signed two key licensing deals to produce toys for the upcoming Street Fighter and Voltron films. The Street Fighter movie is scheduled to debut in cinemas on October 16, while the live action take on the anime classic Voltron does not yet have a date for its premiere. Hasbro this week announced its licensing … [Read more...] about Hasbro Named Toy Maker For Upcoming Street Fighter and Voltron Films