The Licensing Letter

Entertainment/Character

Licensing Giant Hasbro Targets 50% Profit Increase

CEO Chris Cocks Forecasts Major Growth Based on Gaming, Digital and Licensing By Gary Symons TLL Editor in Chief Hasbro's CEO Chris Cocks unveiled a new master plan for the toy and entertainment conglomerate in his first investor day presentation. Cocks took over as CEO in January 2022 after the death of former CEO Brian Goldner. Cocks was previously head of Hasbro's wildly … [Read more...] about Licensing Giant Hasbro Targets 50% Profit Increase

Paddington Bear Extends Partnership With UNICEF

By Allison Watkinson TLL Reporter The Paddington Bear brand is continuing its licensing agreement with the non-profit charity organization, UNICEF. Originally created by Michael Bond in 1958, the Paddington Bear franchise is currently owned by the film production company, StudioCanal. The brands' partnership with UNICEF includes educational fundraising products for the … [Read more...] about Paddington Bear Extends Partnership With UNICEF

Warner Music Album To Celebrate 10 Years of Daniel Tiger

By Allison Watkinson TLL Reporter Fred Rogers Productions and Warner Music are celebrating the 10th anniversary of Daniel Tiger’s Neighborhood with a licensed digital album. “We’re thrilled to continue the 10th anniversary celebration for Daniel Tiger’s Neighborhood with our partners at Warner Music Group’s Arts Music division,” said Matt Shiels, VP of Business and Legal … [Read more...] about Warner Music Album To Celebrate 10 Years of Daniel Tiger

Sustainable Licensing: SpongeBob Fighting Pollution With Operation Sea Change

If you want to clean up the ocean, who better for the job than a sea sponge? By Allison Watkinson TLL Reporter Paramount and Nickelodeon have launched an ocean conservation initiative called SpongeBob SquarePants: Operation Sea Change. Paramount Consumer Products will work with licensing partners to launch SpongeBob branded products that feature sustainable practices … [Read more...] about Sustainable Licensing: SpongeBob Fighting Pollution With Operation Sea Change

MGM Builds Licensing Program For New Wednesday Series

By Gary Symons TLL Editor in Chief The creepy neighbors making up the Addams Family are heading back to the small screen in the new MGM series Wednesday. And already, MGM is pulling out all the stops, launching a broad licensing program for the highly anticipated new comedy. The studio says the new program will span all licensing categories, with a robust line of products and … [Read more...] about MGM Builds Licensing Program For New Wednesday Series

Angry Birds Get Rolling With Skateboard Deal

By Allison Watkinson TLL Reporter In a deal facilitated by IMG, Rovio Entertainment and Capsule Skateboards are launching a line of licensed Angry Birds skateboards. The licensing division of IMG represents the Angry Birds brand for Rovio Entertainment. The global agency provides independent licensing services such as strategic development, contract negotiation assistance, … [Read more...] about Angry Birds Get Rolling With Skateboard Deal

EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond

By Gary Symons TLL Editor in Chief EA SPORTS has scored a major win, signing on the beloved fictional coach Ted Lasso and his team AFC Richmond for FIFA 23. While there are many brilliant collaborations out there, sometimes you run across one that just seems so natural, it's as if it's meant to be. And that's the early reaction to the Ted Lasso x FIFA 23 collaboration; a … [Read more...] about EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond

ZAG Launches Streaming Service With New Series Fairyon

By Allison Watkinson TLL Reporter ZAG is launching a licensed series called Fairyon for its new direct-to-streaming division ZAG Stream. The company’s direct-to-streaming content business will be led by Maria Doolan, ZAG’s SVP of TV Content. The first project from ZAG Stream is the animated superhero fantasy series, Fairyon. Fairyon is a reimagining of classic fairytale … [Read more...] about ZAG Launches Streaming Service With New Series Fairyon