The Licensing Letter

Entertainment/Character

Ubisoft Extends Partnership With Fabacus As Part Of Assassin’s Creed 15th Anniversary

By Allison WatkinsonTLL Reporter Following a partnership for the Assassin’s Creed Valhalla brand earlier this year, Ubisoft and Fabacus are joining forces for Assassin’s Creed's 15th anniversary. The agreement between the two companies was brokered by the licensing division of the global entertainment company, IMG. Fabacus is a global software developer that is known … [Read more...] about Ubisoft Extends Partnership With Fabacus As Part Of Assassin’s Creed 15th Anniversary

Who Ya Gonna Call For Halloween Licenses? Ghostbusters!

Sony Pictures Consumer Products is inviting Ghostbuster fans to suit up for Halloween with an expansive new suite of licensed goods and content. The list of licensees includes IllFonic, Hasbro, Disguise, Insight Editions and more. The list of licensed products and experiences includes interactive gaming, apparel, accessories, toys, collectibles, and costumes – taking the … [Read more...] about Who Ya Gonna Call For Halloween Licenses? Ghostbusters!

Madame Tussauds and Warner Bros. Open Horror-Themed Wax Exhibit in New York

By Allison WatkinsonTLL Reporter Madame Tussauds New York and Warner Bros. Discovery Global Themed Entertainment are opening a horror-themed exhibit called Warner Bros. Icons of Horror. Madame Tussauds New York is an interactive wax museum that specializes in creating realistic figures based on celebrities, fictional characters, world leaders and more. The museum features … [Read more...] about Madame Tussauds and Warner Bros. Open Horror-Themed Wax Exhibit in New York

Mattel Celebrates Masters of the Universe 40th Anniversary

By Allison WatkinsonTLL Reporter Mattel, Inc. marks the 40th birthday of the licensed Masters of the Universe franchise with new content. “We are so excited to celebrate the 40th anniversary of Masters of the Universe," said PJ Lewis, Vice President of Global Marketing and Portfolio Leader at Mattel. "The He-Man brand and everything it represents—including the tenets … [Read more...] about Mattel Celebrates Masters of the Universe 40th Anniversary

Franck Muller and Bamford Watch Department Release Popeye-Inspired Vanguard

By Allison WatkinsonTLL Reporter Franck Muller and Bamford Watch Department have released a limited-edition Popeye Vanguard watch. The Popeye brand is owned by King Features Syndicate. A unit of Hearst, King Features is a global producer and distributor of intellectual properties, character licensing and franchise development. “As a watch collector, collaborating with … [Read more...] about Franck Muller and Bamford Watch Department Release Popeye-Inspired Vanguard

Walker Books and HAM Partner on Rabbit-Themed Books

By Allison WatkinsonTLL Reporter The Walker Books Group is developing a global licensed publishing program featuring the Rabbit character from the design studio, HAM. The Rabbit character design can be found on ceramics, textiles, prints and stationery sold around the world and has been spotted everywhere from the Centre Pompidou in Paris to the Institute of Contemporary … [Read more...] about Walker Books and HAM Partner on Rabbit-Themed Books

Crunchyroll Celebrates Spooky Anime Available for Licensing

By Allison WatkinsonTLL ReporterThe anime streaming service, Crunchyroll is spotlighting several horror anime series for licensing opportunities this Halloween. “Halloween may come once a year, but anime’s most spine-tingling stories are available for our licensing partners year-round,” said Anna Songco Adamian, Vice President of Consumer Products at Crunchyroll. “The … [Read more...] about Crunchyroll Celebrates Spooky Anime Available for Licensing

Licensing Giant Hasbro Targets 50% Profit Increase

CEO Chris Cocks Forecasts Major Growth Based on Gaming, Digital and Licensing By Gary Symons TLL Editor in Chief Hasbro's CEO Chris Cocks unveiled a new master plan for the toy and entertainment conglomerate in his first investor day presentation. Cocks took over as CEO in January 2022 after the death of former CEO Brian Goldner. Cocks was previously head of Hasbro's wildly … [Read more...] about Licensing Giant Hasbro Targets 50% Profit Increase

Paddington Bear Extends Partnership With UNICEF

By Allison Watkinson TLL Reporter The Paddington Bear brand is continuing its licensing agreement with the non-profit charity organization, UNICEF. Originally created by Michael Bond in 1958, the Paddington Bear franchise is currently owned by the film production company, StudioCanal. The brands' partnership with UNICEF includes educational fundraising products for the … [Read more...] about Paddington Bear Extends Partnership With UNICEF