By Allison Watkinson TLL Reporter Mercer Mayer has partnered with John R. Sansevere to develop licensing programs for Mayer's literary franchises through their new company, TWELVE/30. The newly created company has exclusive media and licensing rights to Mayer's original IPs across all consumer products and publishing categories. Throughout his career, Mercer Mayer has … [Read more...] about New Company Formed to License Mercer Mayer Books
Entertainment/Character
Hot Topic Creating Apparel Line for Stan Lee Centennial
By Allison Watkinson TLL Reporter Genius Brands has announced a direct-to-retail licensing partnership with Hot Topic to create an apparel line for the Stan Lee Centennial celebration. “We are launching the Stan Lee Centennial campaign to carry on his legacy for his millions of fans worldwide," said Kerry Phelan, Chief Brand Officer at Genius Brands. "We take our role of … [Read more...] about Hot Topic Creating Apparel Line for Stan Lee Centennial
Licensing Deals: BLA! Appointed to Rep VIZ Media in Europe
By Allison Watkinson TLL Reporter Anime publisher VIZ Media has appointed Boutique Licensing Agency (BLA!) as its brand licensing and management representative in Europe. VIZ Media is a US-based entertainment company that focuses on manga publishing and anime distribution. The company currently serves multiple industries including publishing, animation, film, gaming and … [Read more...] about Licensing Deals: BLA! Appointed to Rep VIZ Media in Europe
MGA Makes a Half-Billion Move Into Animation, Acquires Pixel Zoo
By Gary Symons TLL Editor in Chief MGA Entertainment, Inc. (MGA) has unveiled MGA Studios, an independent subsidiary backed with more than a half billion dollars in cash and assets. MGA also announced it has acquired Pixel Zoo Animation, a leading global digital animation studio, as MGA Studio's first acquistion. The company says the big move underscores MGA’s continued … [Read more...] about MGA Makes a Half-Billion Move Into Animation, Acquires Pixel Zoo
Popeye’s Fashion Update From Von Dutch Raising Funds For The SeaCleaners
By Allison Watkinson TLL Reporter Von Dutch has partnered with Popeye for a custom apparel collection in support of the ocean-cleanup organization, The SeaCleaners. Von Dutch is a streetwear fashion brand that was created in the early 2000s, and is currently owned by the French company, La Groupe Royer. “Ultimately, this collection is a blend of two cultural icons in … [Read more...] about Popeye’s Fashion Update From Von Dutch Raising Funds For The SeaCleaners
MGM Creates AI-Driven Software to Locate and License Film Clips
By Allison Watkinson TLL Reporter Metro-Goldwyn-Mayer is launching the MGM Clip Locator, an AI-driven platform that will enable marketers and filmmakers to easily source and license clips. MGM is an entertainment company focused on the production and global distribution of film and television content across all platforms. MGM's film library includes over 4,000 titles that … [Read more...] about MGM Creates AI-Driven Software to Locate and License Film Clips
Fans Get a Kick Out of New Cobra Kai Video Game
By Allison Watkinson TLL Reporter Sony Pictures Television and GameMill Entertainment have released a new licensed video game based on the Cobra Kai TV series. The video game is called Cobra Kai 2: Dojos Rising. It serves as a sequel to the first licensed video game, Cobra Kai: The Karate Kid Saga Continues. The game is inspired by the action-comedy series, Cobra Kai, … [Read more...] about Fans Get a Kick Out of New Cobra Kai Video Game
New Licensed CP Products Released to Mark 80 Years of Tweety
By Allison Watkinson TLL Reporter Warner Bros. Discovery is releasing new licensed consumer products collections for the ongoing 80 Years of Tweety anniversary celebration. The Tweety character is a part of the Warner Bros. Looney Tunes and Merrie Melodies series of animated cartoons. The character debuted in the 1942 short, A Tale of Two Kitties. Since its initial debut, … [Read more...] about New Licensed CP Products Released to Mark 80 Years of Tweety
Scholastic Releasing New Children’s Books Based on Dino Ranch
By Allison Watkinson TLL Reporter Scholastic and Boat Rocker have released the fifth and sixth titles in their licensed publishing program for the preschool series Dino Ranch. The new books in the Dino Ranch publishing program include a storybook titled Pterodactyl Attack! and a Level 1 reader called Home on the Ranch. Both of these books were made available for purchase … [Read more...] about Scholastic Releasing New Children’s Books Based on Dino Ranch
Electronic Arts and Marvel Sign Landmark Video Game Deal
By Allison Watkinson TLL Reporter Electronic Arts is collaborating with Marvel on a long-term licensing deal to develop character-driven video games for consoles and PC. Each of the games will feature an original story set in the Marvel universe. The first title in development is a single player, action-adventure game based on the Iron Man character. “We have been … [Read more...] about Electronic Arts and Marvel Sign Landmark Video Game Deal