TLL Staff Daniel Tiger is going to the zoo, quite literally, thanks to a partnership between brand owner Fred Rogers Productions and location-based entertainment specialist RWS Global. Fred Rogers Productions and RWS Global say their partnership to bring PBS KIDS’ Daniel Tiger’s Neighborhood to zoos nationwide will begin with an exhibit at the Bronx Zoo in the summer of … [Read more...] about Fred Rogers Productions, RWS Global Partner to Launch Daniel Tiger Zoo Exhibit
Entertainment/Character
Peanuts Marks 75th Anniversary With Global Wave of Partnerships and Experiences
By Gary Symons TLL Editor in Chief Peanuts is celebrating its 75th anniversary by rolling out a wide range of collaborations, products, and live experiences designed to engage fans across generations. The milestone year is being celebrated with new licensing partnerships brokered by WildBrain CPLG, which represents the brand across Europe, the Middle East, Africa, India, and … [Read more...] about Peanuts Marks 75th Anniversary With Global Wave of Partnerships and Experiences
Who’s News: Sesame Workshop Names Kendall Hubert EVP of Revenue and Philanthropy
TLL Staff Sesame Workshop has appointed Kendall Hubert as executive vice president of revenue and philanthropy and chief development officer, the non-profit announced Monday. Hubert will be responsible for driving revenue growth, expanding philanthropic development and leading fundraising efforts for the organization, which produces the long-running children’s program Sesame … [Read more...] about Who’s News: Sesame Workshop Names Kendall Hubert EVP of Revenue and Philanthropy
Color Me Mine Offers Pottery Painting for Young Fans of Gabby’s Dollhouse
TLL Staff Color Me Mine is offering themed pottery-painting activities and events at its studios, in a collaboration with the upcoming Gabby’s Dollhouse: The Movie. The animated DreamWorks Animation release premieres on September 26, and the nation-wide Color Me Mine event will continue through the end of October. The partnership brings characters and themes from the popular … [Read more...] about Color Me Mine Offers Pottery Painting for Young Fans of Gabby’s Dollhouse
Xilam Animation Constructs New Deals for Piggy Builders
By Allison Watkinson TLL Reporter Xilam Animation has announced the development of a new licensing program and broadcast partnerships for its animated preschool series, Piggy Builders. France TV Distribution has been appointed as the licensing representative for Piggy Builders across France, Belgium and Switzerland. The program will focus on building a range of … [Read more...] about Xilam Animation Constructs New Deals for Piggy Builders
Gemmy Industries and WGDGCP Pair Up for Corpse Bride Décor
By Allison Watkinson TLL Reporter Gemmy Industries and WBDGCP are launching a licensed Halloween décor collection for the 20th anniversary of the Corpse Bride film. Available exclusively at Lowe's, the licensed collection offers several decorative items that can be added to themed Halloween displays. The full collection includes an animated musical cloche, a wall … [Read more...] about Gemmy Industries and WGDGCP Pair Up for Corpse Bride Décor
Netflix Takes a Deep Dive Into Location-Based Entertainment With ‘Netflix House’
By Gary Symons TLL Editor in Chief Stranger Things indeed! Netflix is taking its intellectual property beyond streaming with the debut of Netflix House, a chain of permanent attractions designed to showcase its most popular original series through immersive, licensed experiences. The move follows rapid growth in the location-based entertainment sector, which has seen dozens … [Read more...] about Netflix Takes a Deep Dive Into Location-Based Entertainment With ‘Netflix House’
Ultraman Flies Into Dodgers Stadium
By Allison Watkinson TLL Reporter Tsuburaya Productions has launched a licensing partnership with the Los Angeles Dodgers to host an Ultraman-themed event at Dodgers Stadium. Beginning with a pre-game photo session in CenterField Plaza, the event features a range of activations inspired by characters and imagery from the well-known sci-fi franchise. The Ultraman … [Read more...] about Ultraman Flies Into Dodgers Stadium
Backstreet’s Back in Little People Collector Set from Fisher-Price
By Gary Symons TLL Editor in Chief The Backstreet Boys are getting a new look, this time in miniature form. Global Merchandising Services, the worldwide licensing agent for the band, and Fisher-Price announced Tuesday the release of the Little People Collector Backstreet Boys set, a collectible honoring one of the most successful pop groups in history. The set arrives as … [Read more...] about Backstreet’s Back in Little People Collector Set from Fisher-Price
Phreesia is Bringing Sesame Street Characters Into the Doctor’s Office
By Gary Symons TLL Editor in Chief Phreesia is teaming up with Sesame Workshop, the nonprofit behind Sesame Street, to deliver health and wellness messages to parents during children’s medical appointments. Phreesia is a company specializing in digital patient intake and engagement, and has just announced a new licensing partnership with Sesame Workshop. The collaboration, … [Read more...] about Phreesia is Bringing Sesame Street Characters Into the Doctor’s Office