By Gary Symons TLL Editor in Chief Dr. Seuss is one of those properties that everyone knows instantly. We all read the ridiculously funny rhymes of Cat in the Hat or Green Eggs and Ham, and as parents, read Horton Hears a Who and the classic How the Grinch Stole Christmas to our own children. The author Theodor Seuss Geisel published more than 60 children's books over his … [Read more...] about Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand
Entertainment/Character
RoboCop Marks 35th Birthday With New Role On Fortnite
MGM's classic sci-fi hit RoboCop appears in the massively popular Fortnite game to mark the films' 35th anniversary. Epic Games’ Fortnite and Metro Goldwyn Mayer (MGM) announced that the cyborg police officer RoboCop is making his highly anticipated Fortnite debut for a limited time only from May 13 to May 21. “RoboCop is celebrating its 35thanniversary this year and the … [Read more...] about RoboCop Marks 35th Birthday With New Role On Fortnite
Film Licensing: Cult Hit Evil Dead Transformed Into Video Game
By Allison Watkinson TLL Reporter Saber Interactive and Boss Team Games have officially released the highly-anticipated multiplayer action adventure Evil Dead: The Game. Evil Dead: The Game is the first multi-platform console and PC game based on the cult favourite Evil Dead film and television franchise. The title is licensed by Boss Team Games from Renaissance Pictures, … [Read more...] about Film Licensing: Cult Hit Evil Dead Transformed Into Video Game
Toy Licensing: LEGO and Hasbro Partner on Giant, Transforming Optimus Prime
Leading global toy companies, the LEGO Group and Hasbro, Inc. have united for the first time to bring the Transformers Autobot, Optimus Prime, to life in LEGO form. The licensed LEGO Transformers Optimus Prime set features over 1,500 detailed LEGO pieces. The set stands over 35cm in robot mode and 15cm high in the alt-mode. “It has been an honour and joy to work together with … [Read more...] about Toy Licensing: LEGO and Hasbro Partner on Giant, Transforming Optimus Prime
Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection
By Allison Watkinson TLL Reporter Drag queen icon RuPaul has sashayed into a tiny but fierce licensing deal for miniature figurines with Fisher Price. First introduced in 2019, the Little People Collector brand is part of Fisher-Price’s expansion into the adult collector demographic. The Little People Collector brand capitalizes on the nostalgic value of the Little People … [Read more...] about Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection
Licensing Law Shocker: Hawley Targets Disney With Bill To Limit Copyright Protection
If Passed, Law Would Impact All Licensors, Limiting Copyrights to 56 Years By Gary Symons TLL Editor in Chief Senator Josh Hawley is introducing legislation targeting Disney that would have a devastating impact on the US licensing industry. The move comes as Hawley and other GOP leaders retaliate against The Walt Disney Company for its stated opposition to the so-called "Don't … [Read more...] about Licensing Law Shocker: Hawley Targets Disney With Bill To Limit Copyright Protection
Mr Bean Bumbling Into The Metaverse With NFT Drop
Banijay is making its first foray into the metaverse with an NFT drop for the popular comic character Mr Bean. One of the largest global content producers, Banijay is working in collaboration with FOMO Lab, an IP specialist and metaverse architect that has become an early leader in the Web3 revolution. Owain Walbyoff, Chief Commercial Officer at Banijay, says the project will … [Read more...] about Mr Bean Bumbling Into The Metaverse With NFT Drop
BBC Signs Tycoon As Licensing Agent For Hit Show Bluey
By Allison Watkinson TLL Reporter BBC Studios has hired Tycoon to expand licensing for the hit children's show Bluey into South and Central America. Bluey, an Australian production about a Blue Heeler puppy and his family, has become a runaway global hit, with a significant licensing program. BBC Studios is now looking at a major expansion for retail and licensing … [Read more...] about BBC Signs Tycoon As Licensing Agent For Hit Show Bluey
TOMY Named Master Toy Partner For Little SPOT Book Series
The pre-school toy leader TOMY has been named as the Master Toy Partner for the chart-topping A Little SPOT book series. The deal was secured by Surge Licensing, an entertainment IP development company that grows brands into multi-platformed entertainment and product licensing programs. The series A Little SPOT was written by Diane Alber, and is considered a market … [Read more...] about TOMY Named Master Toy Partner For Little SPOT Book Series
Experiential Licensing: Mattel and Kilburn Launch World of Barbie Attraction
Kilburn Lives has announced a partnership with Mattel for a new upcoming immersive attraction, the World Of Barbie. “We were asked to bring Barbie’s playset to life. Who can say no to that opportunity?” said Kilburn CEO Mark Manuel. “Barbie is as relevant today as she was when she was first introduced to the world 63 years ago, if not more. I watched my daughter live and play … [Read more...] about Experiential Licensing: Mattel and Kilburn Launch World of Barbie Attraction