By Allison Watkinson TLL Reporter Merrymakers has renewed its partnership with children's clothing company Rashti & Rashti for a line of Pete the Cat pajamas. “We are thrilled and honored to continue our relationship with the Pete the Cat team," said Charlotte Rashti, of Rashti & Rashti. "The books and brand are universally loved by families! "Pete the Cat promotes a … [Read more...] about Literary Licensing: Pete the Cat’s Purrfect Pyjamas Partnership
Entertainment/Character
Alma’s Way Renewed for Season 2 as Licensing Campaign Heats Up
By Gary Symons TLL Editor in Chief It looks like Fred Rogers Productions has another hit on its hands, as Alma's Way has been renewed for Season 2 on PBS Kids. The show was created by Sonia Manzano, famed for her role as Maria on Sesame Street, and produced in association with Pipeline Studios (Elinor Wonders Why). The new season is scheduled to premiere in Fall 2023 and … [Read more...] about Alma’s Way Renewed for Season 2 as Licensing Campaign Heats Up
Envestment Clients Learn Finance With Nickelodeon’s Mr. Krabs
Nickelodeon Deal Brings the Spongebob Squarepants character Mr. Krabs Into Company's "Intelligent Financial Life" Portal By Gary Symons TLL Editor in Chief Who better than the skinflint, sharp-eyed Mr. Krabs to teach the value of a dollar? Or, in this case, maybe a sand dollar? The financial firm Envestment is partnering with Nickelodeon to take a closer look at SpongeBob … [Read more...] about Envestment Clients Learn Finance With Nickelodeon’s Mr. Krabs
Collectibles: Fanatics Expands Culture Trading Cards With New Licensing Deals
By Gary Symons TLL Editor in Chief Fanatics Collectibles says its zerocool brand has signed licensing deals for Stranger Things, the hit film Dune, and Clerks III. Fanatics says zerocool is the first trading card brand dedicated to pop-culture and entertainment, and is expanding the space through deals with Netflix, Legendary Entertainment, and Kevin Smith to create trading … [Read more...] about Collectibles: Fanatics Expands Culture Trading Cards With New Licensing Deals
Experiential Licensing: Angry Birds Staging First-Ever Live Show
Allison Watkinson TLL Editor in Chief Angry Birds is tapping into the explosive growth of Location-Based Entertainment, announcing its first-ever live show. The new show will be produced in partnership between Kilburn Live, a global market leader in branded live family entertainment, and Rovio Entertainment Corporation, creators of the global phenomenon Angry Birds mobile … [Read more...] about Experiential Licensing: Angry Birds Staging First-Ever Live Show
Film & TV Licensing: Lionsgate Signs IMG For Global CP Program
By Gary Symons TLL Editor in Chief The global licensing agency IMG has closed a massive deal, securing a worldwide contract with the entertainment studio Lionsgate (NYSE: LGF.A, LGF.B). Vancouver-based Lionsgate has produced some of the most popular film franchises in recent years, and helped establish Canada's reputation as Hollywood North. Lionsgate has now confirmed it … [Read more...] about Film & TV Licensing: Lionsgate Signs IMG For Global CP Program
Technology: House of Mouse Dives Into Metaverse With Disney Accelerator
By Gary Symons TLL Editor in Chief The world's largest licensor is investing in Web3, metaverse technologies this week, taking six companies into its Disney Accelerator program. The Disney Accelerator was set up by The Walt Disney Company as a way to help younger tech companies that align with its vision for the future. In this case, Disney has announced that all six of its … [Read more...] about Technology: House of Mouse Dives Into Metaverse With Disney Accelerator
Licensing Bonanza: Marvel Unveils Entire Slate of MCU Films and Series
By Gary Symons TLL Editor in Chief Marvel Studios just blew the roof off the San Diego Convention Centre, where the future of the MCU Universe was unveiled to screaming fans. But it's not just fans who are celebrating; licensees of the world's most popular film and TV franchise must be popping champagne corks right about now. Toymakers Hasbro and Funko lost no time in … [Read more...] about Licensing Bonanza: Marvel Unveils Entire Slate of MCU Films and Series
Trade Shows: MGM to Unveil New Licensing Initiatives at BLE
Metro Goldwyn Mayer says it will have a grand reveal of new licensing opportunities when it displays at Brand Licensing Europe in September. As well, MGM says it will be serving up some special sneak peaks for some new and evergreen properties, like Pink Panther, Vikings: Valhalla, Killer Klowns, and Wednesday. MGM is, of course, one of the preeminent studios from the glory … [Read more...] about Trade Shows: MGM to Unveil New Licensing Initiatives at BLE
Who’s News: ZAG Appoints Head of CP for Europe
Luca Bonecchi, formerly an executive with Entertainment One, has been appointed as the new Head of Consumer Product for the animation studio ZAG. In his new role, Bonecchi will be in charge of all CP sales and licensing for all of Europe, with the exception of Germany and France. The announcement was made by Julian Zag, EVP Global Operations and Head of Consumer Products, to … [Read more...] about Who’s News: ZAG Appoints Head of CP for Europe