The updated version of Care Bears is making inroads around the world, most recently securing key deals in France and China. Care Bears: Unlock the Magic follows Cheer Bear, Grumpy Bear, Good Luck Bear, Funshine Bear, and Share Bear as they embark on a new adventure from Care-A-Lot to the Silver Lining, a beautiful, strange world inhabited by the Whiffles, a group of innocently … [Read more...] about Care Bears Unlocks New Broadcast and Toy Deals in China and France
Entertainment/Character
Cobra Kai’s Fourth Season Kicks Off New Licensing Wave by Sony
By Allison Watkinson TLL Reporter Sony Pictures Consumer Products (SPCP) has announced a large expansion to the Cobra Kai consumer products program, just in time for the holidays. In anticipation of the Cobra Kai fourth season release on December 31, SPCP has made licensing deals with several companies, including Bioworld, Diamond Select Toys, Funko, Playmates, Ripple … [Read more...] about Cobra Kai’s Fourth Season Kicks Off New Licensing Wave by Sony
Comic Book Licensing: Godzilla Ready To Rumble With Power Rangers In Brand Crossover
By Allison Watkinson TLL Reporter City stomping lizard Godzilla will face off with The Mighty Morphin Power Rangers in a monstrous five-issue comic series from IDW Publishing. The crossover comic comes about thanks to a licensing deal between Godzilla brand owner Toho, the Power Rangers IP owner Hasbro, IDW and comic book publisher BOOM! Studios. The upcoming comic books … [Read more...] about Comic Book Licensing: Godzilla Ready To Rumble With Power Rangers In Brand Crossover
Character Licensing: Teletubbies Ushered Into Metaverse By Azerion
By Allison Watkinson TLL Reporter Virtual Reality gaming company Azerion is bringing Wildbrain’s popular Teletubbies into the metaverse. The licensing deal will see Teletubbies characters incorporated into the HotelHideaway and Habbo metaverses, with the release of virtual products. This promotion is in celebration of the brand’s upcoming 25th anniversary in 2022. “This … [Read more...] about Character Licensing: Teletubbies Ushered Into Metaverse By Azerion
Character Licensing: Warner and DC Partner On Wonder Woman Video Game
By Allison Watkinson TLL Reporter DC and Warner Bros. Games have partnered up for a new open-world, action-adventure video game featuring Wonder Woman. The single player action game will introduce an original story set in the DC Universe and allow players to take on the role of Diana of Themyscira in her quest to unite her Amazon family and modern humans. “Wonder Woman … [Read more...] about Character Licensing: Warner and DC Partner On Wonder Woman Video Game
Toy Licensing: StoryToys Partners on LEGO Marvel App
StoryToys, the LEGO Group and Marvel Entertainment have announced the launch of LEGO DUPLO Marvel, a mobile app for preschoolers. StoryToys is a wholly-owned subsidiary of Team17 Group plc. The app is aligned with the Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2- to 5-year-olds, the company says. Each play pack features challenges … [Read more...] about Toy Licensing: StoryToys Partners on LEGO Marvel App
Character Licensing: Larusmiani Unveils First Luxury Men’s Wear Collection for MGM
By Allison Watkinson TLL Reporter The luxury menswear brand Larusmiani has partnered with MGM on a capsule collection inspired by the Pink Panther films. The tailoring and clothing brand Larusmiani was founded in 1922 and features handmade clothing and accessories by expert Italian artisans using natural materials. The recently released Pink Panther collection is … [Read more...] about Character Licensing: Larusmiani Unveils First Luxury Men’s Wear Collection for MGM
Analysis: The 2021 Hot Toy Lists and Licensing
By Richard Gottlieb CEO, Global Toy Expert What are the “hot toys?” That is a question that I get each year starting in October. Various hot toy lists come out each year from a host of experts. The problem with these lists is that “hot” is never really defined. It can mean that it is a good toy, an in-demand toy, or both (the two, as we all know only too well, don’t always … [Read more...] about Analysis: The 2021 Hot Toy Lists and Licensing
Spread Group Wins Global Apparel Deal With ZAG
Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season The award-winning animation studio ZAG has signed a global licensing agreement with Spread Group for print-on-demand apparel and accessories. Under this new agreement, Spread Group will provide a collection for the global hit animated series Miraculous - Tales of Ladybug & Cat … [Read more...] about Spread Group Wins Global Apparel Deal With ZAG
Character Licensing: Wildbrain Serves Up Some Sweet Deals For Strawberry Shortcake
Kids' entertainment studio Wildbrain and its licensing arm have signed a wave of licensing deals for both the new and classic Strawberry Shortcake brand. Strawberry Shortcake was created in 1973 with the release of a simple Valentine’s Day greeting card, but the character proved to have enduring popularity. Over the ensuing decades, Strawberry Shortcake has grown and evolved … [Read more...] about Character Licensing: Wildbrain Serves Up Some Sweet Deals For Strawberry Shortcake