The Licensing Letter

Estates

Jazz Hands Are Back in RWS Global Collab With Verdon Fosse Legacy

At right, a scene from RWS Global's product 'Chicago: The Musical. Photo credit: Jeremy Daniel. By Gary Symons TLL Editor in Chief RWS Global is staging new productions that highlight the work of Broadway legends Bob Fosse and Gwen Verdon. The Verdon Fosse Legacy, the organization dedicated to preserving the work of Bob Fosse and Gwen Verdon, has partnered with RWS Global … [Read more...] about Jazz Hands Are Back in RWS Global Collab With Verdon Fosse Legacy

Bravado Launches Apparel Line and Web Shop for DMX

TLL Staff Bravado, the artist merchandise and lifestyle company under Universal Music Group, has launched a new official web shop and merchandise collection honoring the late rapper and actor DMX. The launch was developed in partnership with the Estate of Earl Simmons, better known as DMX. It debuted Tuesday at darkmanx.com. The collection includes three premium t-shirts and … [Read more...] about Bravado Launches Apparel Line and Web Shop for DMX

Horrible Histories Brings Georgian Fun to Osterley Park

By Gary Symons TLL Editor in Chief Families visiting Osterley Park and House in West London will have the chance to step back in time with a new Horrible Histories-inspired event running for over six months. The initiative is the result of a partnership between Rocket Licensing, which represents the popular Horrible Histories brand in the UK and Ireland, and the … [Read more...] about Horrible Histories Brings Georgian Fun to Osterley Park

Warner’s Claim to Superman Brand Hit With Legal Kryptonite

By Gary Symons TLL Editor in Chief The estate of Superman co-creator Joseph Shuster has filed a copyright lawsuit against Warner Bros. Discovery (WBD). The suit comes as Warner and DC Comics are filming a new Superman film as a the anchor to a major reboot of the DC Universe. But the Shuster estate has revealed what it believes is some legal kryptonite, claiming that the … [Read more...] about Warner’s Claim to Superman Brand Hit With Legal Kryptonite

Isaac Hayes Estate Suing Trump For Unauthorized Use of Hit Song

“Never, Never Use That Song Again” Says Son Isaac Hayes III By Gary Symons TLL Editor in Chief The estate of music legend Isaac Hayes plans to sue the Donald Trump campaign for unauthorized use of the song 'Hold On, I'm Coming'. The family threatened a $3 million lawsuit over the weekend, saying the presidential nominee for the GOP and his lawyers have ignored previous … [Read more...] about Isaac Hayes Estate Suing Trump For Unauthorized Use of Hit Song

Kartoon Studios Launching Its Own Winnie-The-Pooh Franchise

By Gary Symons TLL Editor in Chief Move over Disney; the animation house Kartoon Studios is launching its own franchise for the A.A. Milne classic Winnie-The-Pooh. Today, the global studio announced new funding and critical new hires for the franchise, saying licensing and consumer products will be a major aspect of the program. The rights to the Winnie-The-Pooh … [Read more...] about Kartoon Studios Launching Its Own Winnie-The-Pooh Franchise

Royal Shakespeare Company and Brandgenuity to Show ‘All the World’s a Stage’

By Gary Symons TLL Editor in Chief Brandgenuity has been named as the exclusive global licensing agency for the world-renowned Royal Shakespeare Company. Brandgenuity is a TLL Top 20 licensing agency that extends brands into products, services and experiences for an impressive portfolio of clients that include BMW, Kahlua, Nissan, Church & Dwight, Sazerac (Fireball … [Read more...] about Royal Shakespeare Company and Brandgenuity to Show ‘All the World’s a Stage’

Licensing Works! Introducing Wingfeather Saga at Licensing Expo

By Gary Symons TLL Editor in Chief The Wingfeather Saga, the largest crowd-funded animated series of all time, will be repped by Licensing Works! at Licensing Expo. In addition, Licensing Works! will also be representing several timeless brands that have been licensing stalwarts over the decades. Those brands include Le Petit Prince/The Little Prince and Antoine de … [Read more...] about Licensing Works! Introducing Wingfeather Saga at Licensing Expo

Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands

By Gary Symons TLL Editor in Chief In the world of licensing, knowledge of the latest trends can be key to a successful business, but there are times when, in the pursuit of the latest viral trend, licensees can overlook the appeal of truly classic brands. That’s the raison d'être behind Licensing Works!, an agency that focuses on classic brands that have been around … [Read more...] about Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands