By Gary Symons TLL Editor in Chief Old Spice has just announce a new, limited edition grooming collection designed to help Super Mario smell fresh while unclogging drains in space. The collaboration between Old Spice and Nintendo is based on the upcoming April 1 release of 'The Super Mario Galaxy Movie'. It will feature five distinct fragrances with names that sound … [Read more...] about “Smell Like a Hero” With Old Spice x Super Mario Collection
Fashion
Dockers Expanding in Latin America and Caribbean With IAC Deal
By Gary Symons TLL Editor in Chief Is the next fashion trend in Latin America and the Caribbean going to be khakis and chinos? Authentic Brands is betting on it, and has taken a big step in its mission to expand its Dockers brand in Latin America and the Caribbean. The company says it has signed a long-term strategic partnership with International Apparel Corporation (IAC) … [Read more...] about Dockers Expanding in Latin America and Caribbean With IAC Deal
Coral Eyewear and Crayola Launch Children’s Eyewear Collection in UK
By Allison Watkinson TLL Reporter Clear vision and artistic creativity go hand in hand, inspiring a new Crayola-themed eyewear collection from Coral Eyewear in the UK. Coral Eyewear and Crayola have announced a multi-year licensing partnership to produce children's eyewear, which will launch at Asda Opticians locations across the United Kingdom this … [Read more...] about Coral Eyewear and Crayola Launch Children’s Eyewear Collection in UK
Canada’s Hot Fashion Brand Aritzia Acquires Fred Segal
By Gary Symons TLL Editor in Chief The Canadian fashion giant Aritzia has leveraged its continued strength to acquire the U.S. brand Fred Segal, as well as the lease for its landmark location on Melrose Avenue in Los Angeles. Aritzia Inc. announced the acquisition of Fred Segal on Thursday, but did not reveal any financial terms for the deal, which sees a venerable fashion … [Read more...] about Canada’s Hot Fashion Brand Aritzia Acquires Fred Segal
Hermes Bags Continue to Outperform the S&P 500 As Investments
By Gary Symons TLL Editor in Chief My investment advisor wants me to throw money at gold, Nvidia chips, and renewable energy stocks. I told him I'm going all in on Berkin and Kelly bags from Hermes. Why? According to the latest report on the value of high-end fashion, big ticket items that are also difficult to acquire can literally be better long-term investments than … [Read more...] about Hermes Bags Continue to Outperform the S&P 500 As Investments
Swizzels Brings the Love to Oddballs Underwear Fashion for Valentine’s Day
By Gary Symons TLL Editor in Chief Blonde Sheep Licensing has just announced a sweet Valentine's Day collaboration between the candy brand Swizzels and the hilariously named underwear brand Oddballs. The partnership introduces the iconic Love Hearts brand as the theme for a playful underwear collection launching for Valentine’s Day 2026. The range promises color, … [Read more...] about Swizzels Brings the Love to Oddballs Underwear Fashion for Valentine’s Day
Eddie Bauer Launches Major Rebranding Based on its ‘First Ascent’ Line
By Gary Symons TLL Editor in Chief Eddie Bauer announced Monday a new strategy centered on technical product innovation and digital expansion, anchored by the return of its high-performance line First Ascent. Founded in 1920 in Seattle, Eddie Bauer created the first patented quilted down jacket and has spent more than a century equipping adventurers with outdoor apparel … [Read more...] about Eddie Bauer Launches Major Rebranding Based on its ‘First Ascent’ Line
Dove and Pandora Get the Royal Treatment With Bridgerton
TLL Staff Netflix’s hit show Bridgerton is extending its influence beyond the screen through collaborations with Pandora and Dove. The two global brands are partnering with the Shondaland-produced series to launch limited-edition collections that bring the elegance, romance, and intrigue of the Ton into fans’ everyday lives. Pandora Brings Regency Romance to … [Read more...] about Dove and Pandora Get the Royal Treatment With Bridgerton
Adidas Back in the Running With Double Digit Revenue Growth
By Gary Symons TLL Editor in Chief The sportswear brand Adidas has completed a dramatic turnaround, boasting double digit growth despite the recent brand meltdown courtesy of former partner Kanye West. Adidas has released preliminary numbers showing revenues reached 6.08 billion euros in Q4, up from 5.97 billion euros the same time last year, an impressive jump of 11 per … [Read more...] about Adidas Back in the Running With Double Digit Revenue Growth
Guess, Nautica and David Beckham Ink Fragrance Deals With Interparfum
By Gary Symons TLL Editor in Chief Interparfums, Inc. is significantly expanding and extending its relationship with Authentic Brands Group through a series of long-term fragrance licensing agreements. The separately signed deals cover three major brands within Authentic’s portfolio: Nautica, GUESS and David Beckham. Collectively, the deals underscore Interparfums’ growing … [Read more...] about Guess, Nautica and David Beckham Ink Fragrance Deals With Interparfum