By Allison Watkinson TLL Reporter Crown Brands Group and Rafar Group have signed an acquisition agreement to become the new owners and operators of Hanky Panky. "Hanky Panky is the definitive example of the type of brand we are building our platform around—one with authentic heritage, category leadership, and incredible customer loyalty," said Raymond Dayan, CEO of … [Read more...] about Crown Brands and Rafar Acquire Hanky Panky
Fashion
Fira X Wear Unveils New Collection Inspired by My Hero Academia
TLL Staff The agency Born to License has announced the launch of Fira X Wear’s latest licensed apparel release, the My Hero Academia: Deku Collection. The launch marks the newest phase of Fira's ongoing partnership with the popular anime brand. The collection arrives as the anime series' final season draws global audiences on Crunchyroll. The new drop follows the earlier … [Read more...] about Fira X Wear Unveils New Collection Inspired by My Hero Academia
Dove and Bridgerton Offer Fans Some Royal Treatment
TLL Staff The beauty brand Dove has teamed up with the global phenomenon Bridgerton—from Netflix and Shondaland—to unveil a new limited-edition collection ahead of the Season 4 Global Premiere. The Dove x Bridgerton Limited-Edition Collection is meant to transform everyday rituals into royal indulgence. The collection includes four enchanting scents, nourishing formulas … [Read more...] about Dove and Bridgerton Offer Fans Some Royal Treatment
VSP Vision Acquires Branded Eyewear Maker Marcolin
TLL Staff VSP Vision completed in December the acquisition of Marcolin, a global leader in eyewear design, manufacturing, and distribution. VSP bought out the company from PAI Partners and other minority shareholders. The deal is significant for the licensing industry, as Marcolin is a major player in the sector. Marcolin's portfolio of luxury and lifestyle … [Read more...] about VSP Vision Acquires Branded Eyewear Maker Marcolin
Licensing Roundup: The Deals You May Have Missed Over the Holidays
‘Puzzles & Survival’ Concludes TRANSFORMERS Collaboration With Epic Finale37GAMES’ hit mobile title Puzzles & Survival is concluding its year-long crossover with TRANSFORMERS with a final chapter released December 15, 2025. The finale event brings iconic characters such as Megatron and Starscream together with Optimus Prime and Bumblebee in a dramatic narrative arc … [Read more...] about Licensing Roundup: The Deals You May Have Missed Over the Holidays
Bioworld Launches Venture Capital Fund to Support Emerging Brands
By Gary Symons TLL Editor in Chief As a former startup founder and CEO, I know one of the toughest obstacles to success is gaining that initial capital you need to launch your business. Bioworld Merchandising apparently agrees with that view, as the leading pop culture brand company has created a venture capital fund dedicated to helping new and emerging companies get off … [Read more...] about Bioworld Launches Venture Capital Fund to Support Emerging Brands
Pacsun Drops Exclusive Fashion with The Met Cloisters
By Allison Watkinson TLL Reporter Pacsun is launching a new Met Cloisters holiday fashion collection as part of its ongoing licensing partnership with the Met. The holiday capsule collection includes a range of apparel and accessories inspired by the art and architecture found in The Met Cloisters. With styles for both men and women, the capsule offers a mix of … [Read more...] about Pacsun Drops Exclusive Fashion with The Met Cloisters
Brilliant Earth and Ring Pop Launch Limited-Edition Jewelry
By Allison Watkinson TLL Reporter Brilliant Earth Group has launched a licensed Ring Pop jewelry collection in partnership with Bazooka Brands. The limited-edition collection brings the nostalgia of the wearable candy brand to fine jewelry with vibrant gemstones and 14K gold settings. "At Brilliant Earth, we believe jewelry should feel joyful and personal—which is exactly … [Read more...] about Brilliant Earth and Ring Pop Launch Limited-Edition Jewelry
Dole and Sunday Swagger Team Up for Golf Fashion
By Allison Watkinson TLL Reporter The Dole Food Company has partnered with Sunday Swagger to release a collection of co-branded apparel and golf accessories. Inspired by Dole's fruit selection, the collaborative collection offers a range of clothing styles made from Sunday Swagger's signature poly-spandex fabric blend. The full range of apparel includes five men's polos, … [Read more...] about Dole and Sunday Swagger Team Up for Golf Fashion
Puma Launches Care Bears and Sesame Street Fashion
By Allison Watkinson TLL Reporter Puma, Cloudco and Sesame Workshop have launched a collaborative fashion collection that features licensed characters from Care Bears and Sesame Street. Launched November 28, the licensed collection features character combinations like Elmo with Cheer Bear, Cookie Monster with Share Bear and Oscar the Grouch with Grumpy Bear. “This … [Read more...] about Puma Launches Care Bears and Sesame Street Fashion