By Gary Symons TLL Editor in Chief Blonde Sheep Licensing has just announced a sweet Valentine's Day collaboration between the candy brand Swizzels and the hilariously named underwear brand Oddballs. The partnership introduces the iconic Love Hearts brand as the theme for a playful underwear collection launching for Valentine’s Day 2026. The range promises color, … [Read more...] about Swizzels Brings the Love to Oddballs Underwear Fashion for Valentine’s Day
Fashion
Eddie Bauer Launches Major Rebranding Based on its ‘First Ascent’ Line
By Gary Symons TLL Editor in Chief Eddie Bauer announced Monday a new strategy centered on technical product innovation and digital expansion, anchored by the return of its high-performance line First Ascent. Founded in 1920 in Seattle, Eddie Bauer created the first patented quilted down jacket and has spent more than a century equipping adventurers with outdoor apparel … [Read more...] about Eddie Bauer Launches Major Rebranding Based on its ‘First Ascent’ Line
Dove and Pandora Get the Royal Treatment With Bridgerton
TLL Staff Netflix’s hit show Bridgerton is extending its influence beyond the screen through collaborations with Pandora and Dove. The two global brands are partnering with the Shondaland-produced series to launch limited-edition collections that bring the elegance, romance, and intrigue of the Ton into fans’ everyday lives. Pandora Brings Regency Romance to … [Read more...] about Dove and Pandora Get the Royal Treatment With Bridgerton
Adidas Back in the Running With Double Digit Revenue Growth
By Gary Symons TLL Editor in Chief The sportswear brand Adidas has completed a dramatic turnaround, boasting double digit growth despite the recent brand meltdown courtesy of former partner Kanye West. Adidas has released preliminary numbers showing revenues reached 6.08 billion euros in Q4, up from 5.97 billion euros the same time last year, an impressive jump of 11 per … [Read more...] about Adidas Back in the Running With Double Digit Revenue Growth
Guess, Nautica and David Beckham Ink Fragrance Deals With Interparfum
By Gary Symons TLL Editor in Chief Interparfums, Inc. is significantly expanding and extending its relationship with Authentic Brands Group through a series of long-term fragrance licensing agreements. The separately signed deals cover three major brands within Authentic’s portfolio: Nautica, GUESS and David Beckham. Collectively, the deals underscore Interparfums’ growing … [Read more...] about Guess, Nautica and David Beckham Ink Fragrance Deals With Interparfum
Cath Kidston Expands in North America With Four New Licensing Deals
TLL Staff Cath Kidston, the British lifestyle brand owned by UK retailer Next, is expanding its presence in North America through four new licensing agreements. The latest deals include home, sleepwear, fabric, and stationery categories, and were facilitated by Beanstalk, the brand’s exclusive licensing agency for The Americas, Australia/New Zealand, and South Africa. The … [Read more...] about Cath Kidston Expands in North America With Four New Licensing Deals
Who’s News: BoxLunch and Her Universe Promote Jillian Wendt to VP Marketing
TLL Staff Fangirl fashion brands BoxLunch and Her Universe have announced the promotion of Jillian Wendt to Vice President of Marketing. In her new role, Wendt will oversee Creative Direction, Brand Marketing, Social Marketing, Graphic Design, Copy, and Visual Merchandising across both brands, driving continued growth through fandom-forward storytelling and innovative … [Read more...] about Who’s News: BoxLunch and Her Universe Promote Jillian Wendt to VP Marketing
Mergers and Acquisitions: Authentic Brands Buys Majority Share of Guess
By Gary Symons TLL Editor in Chief Authentic Brands Group has just completed another massive acquisition, buying out a majority stake in the intellectual property of fashion brand Guess and taking the company private. Under the agreement, Authentic now owns 51 percent of substantially all Guess intellectual property. Existing Guess shareholders Maurice Marciano, Paul … [Read more...] about Mergers and Acquisitions: Authentic Brands Buys Majority Share of Guess
Revolution Releases Makeup Collection That Will Put a Smiley on Your Face
By Gary Symons TLL Editor in Chief It's often said that people never look better than when they smile ... but some good makeup doesn't hurt either! Fortunately, Revolution Beauty has both bases covered, thanks to a new partnership with the innovative lifestyle brand SW Smiley, a division of The Smiley Company. Revolution Beauty is a British-based cosmetics company … [Read more...] about Revolution Releases Makeup Collection That Will Put a Smiley on Your Face
Who’s News: Pam Kaufman to Lead ‘Fashiontainment’ Platform for Gap Inc.
By Gary Symons TLL Editor in Chief Gap Inc. has appointed Pam Kaufman as Executive Vice President and Chief Entertainment Officer, leading a new initiative it calls 'Fashiontainment'. In this newly created role, Kaufman will report to Gap Inc. President and Chief Executive Officer, Richard Dickson, starting February 2. Gap says the role is designed to build and scale Gap … [Read more...] about Who’s News: Pam Kaufman to Lead ‘Fashiontainment’ Platform for Gap Inc.