By Allison Watkinson TLL Reporter Surge Brands has been appointed by Sea Breeze as the exclusive global licensing agent for its Bosco chocolate syrup brand. Under the new partnership, Surge Brands will work to expand Bosco through a comprehensive licensing program that will reach additional customer demographics, retail markets and product categories. “Bosco is a … [Read more...] about Surge Brands Named Licensing Agent for Bosco Chocolate Syrup
Trademarks/Brands
Blonde Sheep Signs Morrisons as First Licensee for Applied Nutrition
By Allison Watkinson TLL Reporter Blonde Sheep Licensing has brokered a long-term partnership between Morrisons and Applied Nutrition for a range of co-branded food products. The multi-year licensing agreement grants Morrisons the exclusive rights to produce and sell meals and food products for the Applied Nutrition brand. “We’re excited to have partnered with … [Read more...] about Blonde Sheep Signs Morrisons as First Licensee for Applied Nutrition
Cinemark and Lowe’s Launch National Popcorn Day Partnership
By Allison Watkinson TLL Reporter Cinemark and Lowe's are teaming up for National Popcorn Day with a two-day Bring Your Own Bucket collaboration. Running from January 18 to 19, the co-branded event allows Cinemark customers to bring their own container to be filled with the theater's concession-style popcorn. “At Cinemark, popcorn is more than just a snack, it is … [Read more...] about Cinemark and Lowe’s Launch National Popcorn Day Partnership
Disney-Pixar Partner With PuraVida Foods on Healthy Frozen Meals
By Gary Symons TLL Editor in Chief Pura Vida Foods has released a new line of frozen meals that combine healthy choices with the fun of popular Disney and Pixar characters. PuraVida Foods just expanded its KidsLife brand in December with the new line of licensed frozen meals, marking the brand’s latest move into character-driven food products. “We built PuraVida on the … [Read more...] about Disney-Pixar Partner With PuraVida Foods on Healthy Frozen Meals
Crayola Colors Planet Earth With Global McDonald’s Happy Meal Deal
By Gary Symons TLL Editor in Chief Crayola has teamed up with McDonald's Restaurants for their first ever global collaboration on Happy Meal prizes. The space-themed Happy Meals are designed to propel kids' imagination into orbit and transform the universe into a canvas for creativity. The Happy Meal features an exclusive lineup of co-branded, space-themed activity … [Read more...] about Crayola Colors Planet Earth With Global McDonald’s Happy Meal Deal
Mars Completes Kellanova Acquisition, Forming Global Food Giant
By Gary Symons TLL Editor in Chief Mars, Incorporated has completed its acquisition of Kellanova in a marriage of two food and beverage giants. The completion of the deal, first announced in August, follows completion of required regulatory and shareholder approvals. Mars, a family-owned leader in snacking, food and pet care, agreed to acquire Kellanova for $83.50 per … [Read more...] about Mars Completes Kellanova Acquisition, Forming Global Food Giant
Benihana and Surge Brands Release First Licensed Products Under New Partnership
By Gary Symons TLL Editor in Chief Benihana and licensing agency Surge Brands have just released the first licensed product since the agency signed on with brand owner The One Group. The debut licensed product, Benihana Teriyaki Chicken Crisps from Flock Foods, brings the restaurant’s signature flavors into a high-protein, keto-friendly snack. Available at flockfoods.com, … [Read more...] about Benihana and Surge Brands Release First Licensed Products Under New Partnership
Toho International and Trill Burgers Announce Spy x Family Collaboration
By Allison Watkinson TLL Reporter Trill Burgers has teamed up with Toho International to launch a licensed in-store collaboration inspired by the Spy x Family anime series. The partnership is offering a limited-edition Spy x Family burger and two co-branded t-shirt designs that can be purchased through both of the restaurant brands' retail locations. “Team Trill Burgers is … [Read more...] about Toho International and Trill Burgers Announce Spy x Family Collaboration
Food and Beverage Sector is Revealing Cracks in the Licensing Economy
By Gary Symons TLL Editor in Chief Two of the industry’s top experts in food and beverage licensing are warning of some short-term pain before the sector enjoys a long-term gain. Ross Misher, founder and CEO of Brand Central Group, and Peter Cross, the VP of Strategic Partnerships for Broad Street Licensing Group (BSLG), say that licensees are pulling in their horns as … [Read more...] about Food and Beverage Sector is Revealing Cracks in the Licensing Economy
Toast It or Roast It? Original Donut Shop’s Pop-Tart Flavored Coffee
TLL Staff The Original Donut Shop has announced its latest flavor innovation, a Pop-Tarts Brown Sugar Cinnamon flavored K-Cup pod. The new signature flavor is perfect for those who can't face the day without a good cup of coffee and their favorite Pop-Tart. Now you get all that morning goodness in your cup, bursting with notes of brown sugar sweetness, cinnamon flavor and … [Read more...] about Toast It or Roast It? Original Donut Shop’s Pop-Tart Flavored Coffee