By Gary Symons TLL Editor in Chief Mars, Incorporated has completed its acquisition of Kellanova in a marriage of two food and beverage giants. The completion of the deal, first announced in August, follows completion of required regulatory and shareholder approvals. Mars, a family-owned leader in snacking, food and pet care, agreed to acquire Kellanova for $83.50 per … [Read more...] about Mars Completes Kellanova Acquisition, Forming Global Food Giant
Trademarks/Brands
Benihana and Surge Brands Release First Licensed Products Under New Partnership
By Gary Symons TLL Editor in Chief Benihana and licensing agency Surge Brands have just released the first licensed product since the agency signed on with brand owner The One Group. The debut licensed product, Benihana Teriyaki Chicken Crisps from Flock Foods, brings the restaurant’s signature flavors into a high-protein, keto-friendly snack. Available at flockfoods.com, … [Read more...] about Benihana and Surge Brands Release First Licensed Products Under New Partnership
Toho International and Trill Burgers Announce Spy x Family Collaboration
By Allison Watkinson TLL Reporter Trill Burgers has teamed up with Toho International to launch a licensed in-store collaboration inspired by the Spy x Family anime series. The partnership is offering a limited-edition Spy x Family burger and two co-branded t-shirt designs that can be purchased through both of the restaurant brands' retail locations. “Team Trill Burgers is … [Read more...] about Toho International and Trill Burgers Announce Spy x Family Collaboration
Food and Beverage Sector is Revealing Cracks in the Licensing Economy
By Gary Symons TLL Editor in Chief Two of the industry’s top experts in food and beverage licensing are warning of some short-term pain before the sector enjoys a long-term gain. Ross Misher, founder and CEO of Brand Central Group, and Peter Cross, the VP of Strategic Partnerships for Broad Street Licensing Group (BSLG), say that licensees are pulling in their horns as … [Read more...] about Food and Beverage Sector is Revealing Cracks in the Licensing Economy
Toast It or Roast It? Original Donut Shop’s Pop-Tart Flavored Coffee
TLL Staff The Original Donut Shop has announced its latest flavor innovation, a Pop-Tarts Brown Sugar Cinnamon flavored K-Cup pod. The new signature flavor is perfect for those who can't face the day without a good cup of coffee and their favorite Pop-Tart. Now you get all that morning goodness in your cup, bursting with notes of brown sugar sweetness, cinnamon flavor and … [Read more...] about Toast It or Roast It? Original Donut Shop’s Pop-Tart Flavored Coffee
Scooters Coffee and WBDGCP Debut Elf Holiday Collaboration
By Allison Watkinson TLL Reporter Scooters Coffee has partnered with WBDGCP for a licensed holiday menu and merch collection inspired by New Line Cinema’s film Elf. Beginning November 1, Scooter’s Coffee is offering a selection of seasonal drinks, food and merchandise based on licensed characters and scenes from the movie. Each drink comes served in a cup with designs … [Read more...] about Scooters Coffee and WBDGCP Debut Elf Holiday Collaboration
Fire Brands and Perfetti Van Melle Launch Airheads Soda
By Allison Watkinson TLL Reporter Perfetti Van Melle and Fire Brands have teamed up to develop and distribute a line of licensed soda based on Airheads candy. The new Airheads beverage collection includes four varieties inspired by the bright colors and fruity taffy flavors of the confectionary brand. The flavors featured in the collection are strawberry, blue raspberry, … [Read more...] about Fire Brands and Perfetti Van Melle Launch Airheads Soda
Krispy Kreme and Peanuts Announce Licensed Holiday Doughnuts
By Allison Watkinson TLL Reporter Krispy Kreme has partnered with Peanuts Worldwide to create a licensed holiday collection is inspired by members of the Peanuts gang. Offered in a custom dozen box, the Peanuts collection features three licensed doughnuts alongside two returning Krispy Kreme holiday varieties. “Just like Charlie Brown, Snoopy and the Peanuts gang, our new … [Read more...] about Krispy Kreme and Peanuts Announce Licensed Holiday Doughnuts
Guinness Celebrates Holiday Baking with the Last Crumb
By Allison Watkinson TLL Reporter Guinness has partnered with the Last Crumb bakery for a licensed cookie collection inspired by the signature flavor of Guinness beer. "We've always believed the best part of the holidays isn't what's on the table but who's around it," said Guinness director, Karissa Downer. "Partnering with Last Crumb lets us turn that idea into something … [Read more...] about Guinness Celebrates Holiday Baking with the Last Crumb
Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film
By Gary Symons TLL Editor in Chief Hollywood films are going to get a bit more cheesy, as Italy's Parmigiano Reggiano Consortium has signed with United Talent Agency. The big wheel of cheese, known for its 'grate' performance in kitchens and restaurants worldwide, is now seeking a starring role in television and film. And of course, you don't get far without a good agent, … [Read more...] about Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film