The Licensing Letter

Trademarks/Brands

Guinness Celebrates Holiday Baking with the Last Crumb

By Allison Watkinson TLL Reporter Guinness has partnered with the Last Crumb bakery for a licensed cookie collection inspired by the signature flavor of Guinness beer. "We've always believed the best part of the holidays isn't what's on the table but who's around it," said Guinness director, Karissa Downer. "Partnering with Last Crumb lets us turn that idea into something … [Read more...] about Guinness Celebrates Holiday Baking with the Last Crumb

Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film

By Gary Symons TLL Editor in Chief Hollywood films are going to get a bit more cheesy, as Italy's Parmigiano Reggiano Consortium has signed with United Talent Agency. The big wheel of cheese, known for its 'grate' performance in kitchens and restaurants worldwide, is now seeking a starring role in television and film. And of course, you don't get far without a good agent, … [Read more...] about Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film

Tapatío and Morehouse Cook Up Spicy Yellow Mustard

By Allison Watkinson TLL Reporter Tapatío Hot Sauce and Morehouse Foods have teamed up to introduce a new condiment collaboration called Tapatío Spicy Yellow Mustard. Morehouse Foods is a family-owned mustard manufacturing company that has specialized in developing premium condiments and sauces since 1898. The company now produces and distributes its award-winning … [Read more...] about Tapatío and Morehouse Cook Up Spicy Yellow Mustard

Blendtec and Geoffrey Zakarian Cook Up Licensed Kitchenware

By Allison Watkinson TLL Reporter Blendtec has partnered with Food Network star Geoffrey Zakarian to introduce a collaborative Blendtec Zakarian Pro Blender to home chefs. “We’re thrilled to have Iron Chef Zakarian as part of our team, helping to adapt our restaurant-grade blenders into an easy-to-use high-performance blender for the home chef. said Blendtec CEO, Keith … [Read more...] about Blendtec and Geoffrey Zakarian Cook Up Licensed Kitchenware

Heinz Releases Some Saucy Luggage in Deal With Herschel

By Gary Symons TLL Editor in Chief The Canadian lifestyle brand Herschel Supply's latest luggage line is the epitome of good taste ... literally ... thanks to a clever collab with HEINZ. The global leader in condiments announced its first-ever collaboration with Herschel, a Vancouver-based lifestyle brand that has gone global. The partners say their partnership is … [Read more...] about Heinz Releases Some Saucy Luggage in Deal With Herschel

Tillamook and Kewpie Finally Resolve the Debate Over Grilled Cheese

By Gary Symons TLL Editor in Chief There are few foods that so simply solve the need for comfort food as the classic grilled cheese. Prepared in minutes, and combining the crunch of crispy toasted bread with the glory of melted cheese, the grilled cheese is a lunch-time staple that anyone could master. Or, could they? In truth, the grilled cheese is a matter of … [Read more...] about Tillamook and Kewpie Finally Resolve the Debate Over Grilled Cheese

WD-40 Brand Wipes Away the Competition—Now in Towel Form

By Gary Symons TLL Editor in Chief The brand that’s been loosening bolts and saving weekends for generations is now helping you clean up the mess afterward. WD-40 Company, in partnership with licensing agency Earthbound, just launched the brand's first-ever licensed product at SEMA, expanding the iconic brand beyond the can. The new line, developed with Caco Abbo … [Read more...] about WD-40 Brand Wipes Away the Competition—Now in Towel Form

Hormel Black Label and Frank’s RedHot Collab on Spicy Bacon

By Allison Watkinson TLL Reporter Hormel Black Label and McCormick & Company have teamed up to introduce limited-edition bacon that's flavored with Frank's RedHot. "For fans of that glorious, sizzling, smoky, crispy slice of bacon, we are happy to layer on Frank's RedHot iconic flavor with Hormel Black Label bacon to spark what we know will be unforgettable … [Read more...] about Hormel Black Label and Frank’s RedHot Collab on Spicy Bacon

Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands

By Gary Symons TLL Editor in Chief When it comes to restaurant brand licensing, Ari Freedman, CEO of Surge Brands, believes the opportunity is sizzling hot. Freedman isn’t just another brand exec talking up the latest food trend.  As the son of licensing legend Mark Freedman, who famously launched the Teenage Mutant Ninja Turtles empire through Surge Licensing, … [Read more...] about Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands