TLL Staff The Toy Foundation is marking the International Day of Play with 15 toy companies, distributing more than 290,000 new toys and games valued at $3 million to children in need across the U.S. and around the world. The Toy Foundation is the philanthropic arm of The Toy Association. The large-scale donation initiative highlights the vital role of play in child … [Read more...] about Toy Foundation Distributes $3 Million in Toys for International Day of Play
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VP Racing Marks 50 Years in the Fast Lane With Licensing Push
By Gary Symons TLL Editor in Chief VP Racing is putting the pedal to the metal for its 50th anniversary, revving up celebrations with a licensed merchandise designed to bring high-octane style to racing fans everywhere. After half a century of fueling motorsports — from drag strips to dirt tracks — VP Racing is marking the milestone with a flurry of new partnerships and … [Read more...] about VP Racing Marks 50 Years in the Fast Lane With Licensing Push
Licensing Horizons Trade Show Announced for Saudi Arabia
By Allison Watkinson TLL Reporter BrandTrends and BBM Licensing have developed a new licensing trade conference called Licensing Horizons that will take place in Saudi Arabia. Marking the first licensing conference for the region, Licensing Horizons will be an invitation-only event that will host experts and professionals from across the global brand management … [Read more...] about Licensing Horizons Trade Show Announced for Saudi Arabia
World Bank Forecasts Rough Road Ahead for Global Economy
Manufacturing, Retail, and Licensing Face Continued Pressure Amid Sluggish Recovery By Gary Symons TLL Editor in Chief The World Bank says the global economic recovery remains weak, as a trade war roils markets already damaged by the pandemic and a period of high inflation. The new forecast from the World Bank says there are signs of stabilization after three years of … [Read more...] about World Bank Forecasts Rough Road Ahead for Global Economy
Bravado and Selfridges London Host Lil Wayne Pop-Up Shop
By Allison Watkinson TLL Reporter Bravado and Selfridges London have launched a licensed Lil Wayne pop-up shop at the high-end retailer's Oxford Street department store. The limited-edition pop-up features several collections of merchandise inspired by the rapper's newest album, Tha Carter VI from Young Money Records/Republic Records. “We’re thrilled to collaborate with … [Read more...] about Bravado and Selfridges London Host Lil Wayne Pop-Up Shop
Opinion: Timbaland’s New AI Pop Star ‘TaTa’ Ushers in the Age of the Uncanny Valley
By Gary Symons TLL Editor in Chief Rapper and music producer Timbaland has launched an AI entertainment company, Stage Zero, which will manage its first 'signee', an AI pop artist named TaTa (pictured here). In doing so, Timbaland has also plunged the rest of the world into a Black Mirror episode that—unlike TaTa—is unfortunately very real. Stage Zero, co-founded by Rocky … [Read more...] about Opinion: Timbaland’s New AI Pop Star ‘TaTa’ Ushers in the Age of the Uncanny Valley
HI-CHEW and Menchie’s Launch New Frozen Yogurt Collab
By Allison Watkinson TLL Reporter Morinaga America and Menchie's are launching a limited-edition HI-CHEW frozen yogurt flavor as part of their long-standing licensing partnership. Inspired by the Blue Hawaii candy from HI-CHEW's Fantasy Mix, the licensed frozen yogurt features a blend of sweet citrus and juicy pineapple fruit flavors. The new offering is created with … [Read more...] about HI-CHEW and Menchie’s Launch New Frozen Yogurt Collab
Home Chef Cooks Licensed Meals with Grillo’s Pickles and Tucson Foods
By Allison Watkinson TLL Reporter Home Chef is launching new licensed meal options in partnership with Grillo's Pickles and Tucson Foods as part of its updated summer line-up. Available until September 1, Grillo's Pickles and Home Chef have debuted a limited-edition ready-to-bake Pickle Pizza meal. The new Pickle Pizza features toppings like mozzarella cheese, pulled pork, … [Read more...] about Home Chef Cooks Licensed Meals with Grillo’s Pickles and Tucson Foods
Rich’s Debuts Baileys Partnership at IDDBA 2025
By Allison Watkinson TLL Reporter Rich's and Diageo are showcasing their new Baileys licensing partnership at the 2025 International Dairy Deli Bakery Association (IDDBA) conference. Located at booth #2425, Rich's will give IDDBA attendees a first look at its new portfolio of Baileys branded products, while also featuring live demonstrations and experiences. Featuring a … [Read more...] about Rich’s Debuts Baileys Partnership at IDDBA 2025
Dunkin’ Celebrates Donut Day with Stoney Clover Lane
By Allison Watkinson TLL Reporter Dunkin’ has partnered with Stoney Clover Lane to debut a limited-edition accessories collection to commemorate National Donut Day. Celebrated June 6, the National Donut Day collection combines Stoney Clover Lane’s luxury accessories with inspiration from Dunkin’s coffee and donut varieties. “We’re thrilled to partner with Dunkin’ for … [Read more...] about Dunkin’ Celebrates Donut Day with Stoney Clover Lane