By Gary Symons TLL Editor in Chief Bush’s Beans and BBC Studios have announced a new collaboration inspired by the popular animated children’s series Bluey, unveiling Bush’s Bluey Baked Beans. The new canned product is aimed at bringing playful family moments from the screen to the dinner table. Bush’s Bluey Baked Beans is directly inspired by scenes from Bluey episodes … [Read more...] about Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans
ANZ
Merchantwise Launches A Minecraft Movie Licensing Program in ANZ
By Allison Watkinson TLL Reporter Merchantwise has launched partnerships for A Minecraft Movie's licensing and retail campaign across Australia and New Zealand. The licensing partnerships offer a range of product types that feature inspiration from both the feature film and the original Minecraft video game. Offered at a variety of major and specialty retail stores, … [Read more...] about Merchantwise Launches A Minecraft Movie Licensing Program in ANZ
Elmo and Cookie Monster Kick Off Second Season of Bluey Book Reads
TLL Staff The Australian series Bluey is set to kick off with Sesame Street's Elmo and Cookie Monster reading "What Games Should We Play?", marking the first live-action read in the series. The popular audiobook series will also feature a star-studded cast of human readers as well. Other notable narrators include Helena Bonham Carter ("Queens"), Michael Sheen ("Road Trip"), … [Read more...] about Elmo and Cookie Monster Kick Off Second Season of Bluey Book Reads
Konami Cross Media NY Secures Yu-Gi-Oh! Apparel Deals in ANZ
By Allison Watkinson TLL Reporter Konami Cross Media NY has signed new Yu-Gi-Oh! licensing partnerships in Australia and New Zealand through its sub-agent Sugoi Co. As the Yu-Gi-Oh! franchise's official sub-agent for the ANZ region, Sugoi Co's Jason Wang has signed three new licensees for the brand that will focus on developing high-quality Yu-Gi-Oh! fashion. These … [Read more...] about Konami Cross Media NY Secures Yu-Gi-Oh! Apparel Deals in ANZ
SmileyWorld and Budgy Smuggler Put a Smile on Your Face … and Your Butt
By Gary Symons TLL Editor in Chief SmileyWorld, the brand that puts a smile on your face, is working with Budgy Smuggler to put a Smiley on your butt, and possibly your budgy. Budgy Smuggler is the swimwear company from Australia that was inspired by too much beer at a backyard party, and has become a top global brand. The company is known for its irreverent and … [Read more...] about SmileyWorld and Budgy Smuggler Put a Smile on Your Face … and Your Butt
Minecraft and Norco Launch Flavored Milk Collection
By Allison Watkinson TLL Reporter The Norco Co-operative has signed a licensing partnership with Minecraft to launch a video game-inspired flavored milk collection. Marking Minecraft's first licensed product in the Australian food & beverage market, the new range includes four distinct flavors of lactose-free and no sugar added milk. “Norco shares with Minecraft a … [Read more...] about Minecraft and Norco Launch Flavored Milk Collection
Hippo Blue Collaborates with Disney for Personalised Children’s Products
By Allison Watkinson TLL Reporter Hippo Blue and Disney have launched a collaborative licensing partnership for a range of personalised children's products that feature popular Disney characters. Launched for Australia & New Zealand’s back-to-school season, the licensed collection includes a variety of customizable products such as drink bottles, bento boxes, lunch … [Read more...] about Hippo Blue Collaborates with Disney for Personalised Children’s Products
Merchantwise Celebrates 25 Years of Brand Licensing
By Gary Symons TLL Editor in Chief Merchantwise Group is celebrating 25 years as the leading independent brand licensing and marketing agency in Australia and New Zealand (ANZ). Merchantwise was founded in 1999 by former Disney colleagues, including the now-CEO Alan Schauder, COO Rowena Ryan, and Creative Director Andros Georgiades. “As we celebrate this 25-year … [Read more...] about Merchantwise Celebrates 25 Years of Brand Licensing
Merchantwise Closes Call of Duty Streetwear Deal With Culture Kings
TLL Staff Merchantwise has secured the first Call of Duty streetwear fashion collection with globally recognised streetwear brand Culture Kings. Merchantwise is a leading gaming and entertainment brand licensing agency headquartered in Melbourne with offices in Australia, the UK, Europe and China. The unisex collection, designed to celebrate two decades of Call … [Read more...] about Merchantwise Closes Call of Duty Streetwear Deal With Culture Kings
Viral Bluey Book Series Launches Two New Titles
By Gary Symons TLL Editor in Chief Much like the juggernaut kids series Bluey, the Bluey Book Reads is exploding as two new titles are coming to YouTube and Bluey.tv. BBC Studios together with Ludo Studio have released two new Bluey Book Reads that are designed to get fans of the hit TV show Bluey in the mood for Christmas. The series was created by Ludo Studio and … [Read more...] about Viral Bluey Book Series Launches Two New Titles