By Gary Symons TLL Editor in Chief Move over, boring bottles of gin gathering dust on your shelf. Aviation American Gin is back with a limited-edition commemorative pack that celebrates Wrexham AFC’s improbable, borderline cinematic rise to the Championship. Yes, it's the same team that went from “local club with loyal fans” to “Hollywood Netflix darlings who keep winning at … [Read more...] about Aviation American Gin and Wrexham AFC Raise a Glass to Football History
Europe
London Studio Artists Collective Earns Recognition at Greeting Card Awards
By Gary Symons TLL Editor in Chief The London Studio, a U.K.-based art licensing and design company, announced that members of its Artists Collective have won multiple honors at the world's two major greeting card awards. Those include multiple awards at the recent U.S. Greeting Card Association’s Louie Awards and finalist spots at the upcoming Henries Awards in the United … [Read more...] about London Studio Artists Collective Earns Recognition at Greeting Card Awards
SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign
By Gary Symons TLL Editor in Chief SmileyWorld has launched a global back-to-school campaign designed to help its licensing partners boost visibility and connect with young consumers through a content-driven approach. Developed by the Smiley Studio Marketing Team, the social-first initiative features playful, influencer-led content in key markets across North America and … [Read more...] about SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign
Opinion: Laburglary in LA a Sign the Age of Labubu is Here
By Gary Symons Do you have a Labubu hanging from your handbag yet? Is Pop Mart's licensing department on your speed dial? If not, you may already behind on the year's hottest fashion trend (using the term 'fashion' very loosely indeed), because the hot as Hades Labubu doll has clearly arrived, having passed The Licensing Letter's scientifically calculated test for … [Read more...] about Opinion: Laburglary in LA a Sign the Age of Labubu is Here
Skybound Appoints Reemsborko to Represent Invincible in Europe
By Allison Watkinson TLL Reporter Skybound Entertainment has appointed Reemsborko as its European licensing representative for Invincible merchandise. In its new role as the franchise's licensing representative, Reemsborko will connect brands and product manufacturers with Skybound to bring new Invincible merchandise to fans across Europe. In addition, Reemsborko … [Read more...] about Skybound Appoints Reemsborko to Represent Invincible in Europe
‘Future-Fit Businesses’ Highlighted at Products of Change Conference 2025
Submitted by Products of Change by Kathryn Brand The focus for the Products of Change (POC) Conference this year is firmly on efficiency, circularity, cost-savings and the business-case for sustainable change, which is why POC is lining up a roster of speakers and organizations that will demonstrate sustainability isn’t just about responsibility—it’s about resilience and … [Read more...] about ‘Future-Fit Businesses’ Highlighted at Products of Change Conference 2025
Jardin d’Acclimatation Hosts Miraculous Summer Experience
By Allison Watkinson TLL Reporter Jardin d’Acclimatation and Miraculous Corp have created an immersive licensed experience that brings Ladybug and Cat Noir to the entertainment destination. The officially licensed experience is bringing a wide range of Miraculous-themed events to the Jardin d’Acclimatation park. Running through August 31, the park is hosting a wide … [Read more...] about Jardin d’Acclimatation Hosts Miraculous Summer Experience
Tfk and Audi Bring Sporty Style to Pushchairs
By Allison Watkinson TLL Reporter Trends for Kids (Tfk) has partnered with Audi for an officially licensed children's pushchair called the Tfk Mono3 Audi Edition. Inspired by the vehicle brand's Audi e-tron GT car, the licensed pushchair is designed to combine comfort, function and durability with Audi's sporty aesthetic. This includes a revamp of Audi’s signature wheel … [Read more...] about Tfk and Audi Bring Sporty Style to Pushchairs
WildBrain CPLG Brings Sesame Street Licensing to the Nordics
By Gary Symons TLL Editor in Chief WildBrain CPLG is extending its partnership with Sesame Workshop to bring Sesame Street licensing to the Nordics, including Norway, Sweden, Finland, and Iceland. The move builds on a successful collaboration in Iberia, where Big Bird and friends have already strutted their stuff across fashion, homewares, and accessories. The timing … [Read more...] about WildBrain CPLG Brings Sesame Street Licensing to the Nordics
The Licensing Awards 2025 Announces Finalists
By Allison Watkinson TLL Reporter The finalists for the Licensing Awards 2025 have been announced as the count-down continues for the official award ceremony. Taking place on September 16 in The Grosvenor House Hotel in London, the event will celebrate the achievements of companies, professionals and brands from across the licensing and retail sectors. The finalists … [Read more...] about The Licensing Awards 2025 Announces Finalists