By Gary Symons TLL Editor in Chief CAA Brand Management has signed a multi-year agreement to serve as the licensing agency for Dr. Seuss Enterprises in Latin America. The news from Dr. Seuss Enterprises CEO Susan Brandt and CAA president Noah Gelbart was so exciting the spirit of Dr. Seuss weighed in personally with this statement: "In the land of Seuss, where the stories … [Read more...] about CAA to Rep Dr. Seuss In A Box, With A Fox, in Latin America
LatAm (includes Mexico)
¡DÍOS MIO! Sofia Vergara Launches Colombian Coffee Startup
By Gary Symons' TLL Editor in Chief Latin film and television star Sofia Vergara has launched a new coffee business called ¡DÍOS MIO! The phrase, translating to 'My God!', is how Latinos typically express their appreciation for a really good cup of coffee, Vergara says. Vergara, who is also an entrepreneur involved in a number of ventures, announced her new venture this … [Read more...] about ¡DÍOS MIO! Sofia Vergara Launches Colombian Coffee Startup
Authentic Brands Appoints New Head of Brazilian Operation
By Allison Watkinson TLL Reporter There's a new head of licensing for Authentic Brands Group in the key Latin American country of Brazil. Authentic Brands Group has appointed Bruno Pedroso de Almeida as Vice President, Head of Brazil. In his new role, ABG says Pedroso de Almeida will "spearhead and drive the execution of the brand’s go-to-market strategies throughout the … [Read more...] about Authentic Brands Appoints New Head of Brazilian Operation
The Business Hub Group Named Licensing Representative for Vila Sésamo
By Allison WatkinsonTLL ReporterSesame Workshop has named the Business Hub Group its official licensing agent for Vila Sésamo in Brazil.Vila Sésamo is the Brazilian edition of the children's educational entertainment franchise, Sesame Street.“For over 50 years, Vila Sésamo has been bringing engaging content and joyful experiences to children and families with iconic characters … [Read more...] about The Business Hub Group Named Licensing Representative for Vila Sésamo
Little Bites Launches Girl Scout-Inspired Muffins
TLL Staff Little Bites Snacks just launched a new, limited edition flavor for their muffins, inspired by Girl Scout cookies. Little Bites, which is owned by Bimbo Bakeries USA, will sell the 'Little Bites Girl Scout Toast-Yay! Muffins!' from now through July. The new muffins are full of French toast flavor and are made with real ingredients like cinnamon and maple syrup, … [Read more...] about Little Bites Launches Girl Scout-Inspired Muffins
Who’s News: BBC Studios Promotes Murilo Hinojosa to Consumer Products VP for Latin America
By Allison Watkinson TLL Reporter BBC Studios has promoted Murilo Hinojosa to the position of VP for consumer products and commercial partnerships across Latin America. Since he first joined BBC Studios in 2021, Hinojosa has been responsible for growing the Bluey childrens' brand throughout Mexico and Latin America. This included securing new territorial agents and … [Read more...] about Who’s News: BBC Studios Promotes Murilo Hinojosa to Consumer Products VP for Latin America
Famosa Group to Help Molang Conquer Europe and Latin America
By Allison Watkinson TLL Reporter Millimages has signed a licensing partnership with Famosa Group's PlaybyPlay division for a Molang-inspired plush toy collection in Europe and Latin America. Created by Korean illustrator Hye Ji Yoon, the global rights to Molang were acquired by Millimages in 2015 following a surge in the brand's popularity across digital … [Read more...] about Famosa Group to Help Molang Conquer Europe and Latin America
Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man
By Allison Watkinson TLL Reporter King Features and Bodebrown Brewery have launched a licensed craft beer based on Popeye the Sailor Man called Popeye Progressive Lager. Based in the Brazilian state of Paraná, Bodebrown is an award-winning craft brewery that has gained fame through its ongoing licensing partnership with the Iron Maiden rock band. “Bodebrown is one of the most … [Read more...] about Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man
Tapatio and Madrinas Coffee Puts Some Spice In Your Mornings
By Gary Symons TLL Editor in Chief Tapatio Hot Sauce and the innovative producer MADRINAS have created a spicy new line of hot and cold coffees. In a partnership brokered by Tapatio's licensing agency Brand Central, MADRINAS has created a Mexican Mocha Cold Brew and whole bean coffees infused with Tapatio's signature hot sauce flavor. The searing hot partnership … [Read more...] about Tapatio and Madrinas Coffee Puts Some Spice In Your Mornings
IMG Launches Spicy New Partnership With Tabasco Hot Sauce
By Allison Watkinson TLL Reporter The McIlhenny Company has appointed IMG as its global licensing agency for its Tabasco hot sauce brand. A subsidiary of Endeavor, IMG is a global company that provides a wide range of services for the sports, entertainment and licensing industries. Its offered services include brand management, event organization, licensing representation, … [Read more...] about IMG Launches Spicy New Partnership With Tabasco Hot Sauce