TLL Staff Chinese collectibles company Kayou has corralled a deal with Hasbro to introduce a My Little Pony card game in the U.S. Kayou is China's top trading card brand, and previously launched the My Little Pony Card Game – Friendships Begin in that country back in April. The success of that program has seen the partners expand the program, and the game is now being … [Read more...] about Hasbro and Kayou Saddle Up For ‘My Little Pony’ Card Game
North America
Heinz Releases Some Saucy Luggage in Deal With Herschel
By Gary Symons TLL Editor in Chief The Canadian lifestyle brand Herschel Supply's latest luggage line is the epitome of good taste ... literally ... thanks to a clever collab with HEINZ. The global leader in condiments announced its first-ever collaboration with Herschel, a Vancouver-based lifestyle brand that has gone global. The partners say their partnership is … [Read more...] about Heinz Releases Some Saucy Luggage in Deal With Herschel
Tillamook and Kewpie Finally Resolve the Debate Over Grilled Cheese
By Gary Symons TLL Editor in Chief There are few foods that so simply solve the need for comfort food as the classic grilled cheese. Prepared in minutes, and combining the crunch of crispy toasted bread with the glory of melted cheese, the grilled cheese is a lunch-time staple that anyone could master. Or, could they? In truth, the grilled cheese is a matter of … [Read more...] about Tillamook and Kewpie Finally Resolve the Debate Over Grilled Cheese
AI ‘Musicians’ Like Xania Monet Are Appearing on Billboard Charts
By Gary Symons TLL Editor in Chief The worst nightmare for musicians has come true, as AI 'artists' are now replacing them on Billboard charts. "AI music is no longer a fantasy or niche curiosity among internet sleuths; it’s here, and it’s already beginning to have an impact on Billboard’s charts," the music authority reported. "In just the past few months, at least six AI … [Read more...] about AI ‘Musicians’ Like Xania Monet Are Appearing on Billboard Charts
WD-40 Brand Wipes Away the Competition—Now in Towel Form
By Gary Symons TLL Editor in Chief The brand that’s been loosening bolts and saving weekends for generations is now helping you clean up the mess afterward. WD-40 Company, in partnership with licensing agency Earthbound, just launched the brand's first-ever licensed product at SEMA, expanding the iconic brand beyond the can. The new line, developed with Caco Abbo … [Read more...] about WD-40 Brand Wipes Away the Competition—Now in Towel Form
People of Play Names Speakers for Inventor Pitch & Innovation Conference
TLL Staff People of Play has unveiled the full speaker lineup and agenda for its 2025 Global Inventor Pitch & Innovation Conference. The annual event is one of the most important for People of Play, which is a division of The Toy Association. It brings together professional and aspiring toy inventors, designers, students, and industry leaders for four days of educational … [Read more...] about People of Play Names Speakers for Inventor Pitch & Innovation Conference
Spielwarenmesse Invites the World to Come Play in Nuremberg
Gary Symons TLL Editor in Chief Spielwarenmesse is expecting another big year at the world’s largest annual toy fair as it marks its 75th year of operations. "Feedback from the industry has been extremely positive,” said spokesperson and executive board member Christian Ulrich. “We are seeing enormous interest from exhibitors; the exhibition space is almost fully … [Read more...] about Spielwarenmesse Invites the World to Come Play in Nuremberg
Overtime Tags Spalding for Official Game Ball and Licensed Merch
By Gary Symons TLL Editor in Chief Spalding just entered the court for Overtime Elite, as its Legacy TF-100 becomes the league's official game ball in a wider licensing deal. Spalding is a leading brand in the world of basketball, and has entered into a wide-ranging licensing partnership with league owner Overtime. In addition to providing the official on-court game ball for … [Read more...] about Overtime Tags Spalding for Official Game Ball and Licensed Merch
Newly Discovered Dr. Seuss Book to be Published in 2026
By Gary Symons TLL Editor in Chief An unpublished manuscript and cover sketch by Theodore 'Dr. Seuss' Geisel has been discovered in a university library. In the licensing and literary equivalent of the discovery of the Dead Sea Scrolls, Dr. Seuss Enterprises says the manuscript was found in the archives of UC San Diego’s Geisel Library. It will now be published by Random … [Read more...] about Newly Discovered Dr. Seuss Book to be Published in 2026
EA Games Unveils a Killer Music Playlist for Battlefield 6
By Gary Symons TLL Editor in Chief Electronic Arts has a major hit on its hands with the release of Battlefield 6, but it also hopes to have some musical hits with a new Battlefield playlist. Battlefield 6 was a record-breaking release for EA, with 7 million sales of the game in the first three-days. As the game accumulates millions of fans, EA is now taking the opportunity … [Read more...] about EA Games Unveils a Killer Music Playlist for Battlefield 6