By Allison Watkinson TLL Reporter Kraft Heinz and Live Nation have signed a multi-year licensing partnership that brings the company's food brands to music venues across the US. “Food is a key part of the fan experience, and we’re excited to welcome Kraft Heinz, one of the most beloved names in food, to our expanding portfolio of food and beverage partners,” said Live … [Read more...] about Kraft Heinz and Live Nation Bring Flavor to Entertainment Venues
North America
Feature: How Brandgenuity Helped Mike’s Hot Honey Build on the Brand’s Sweet-Heat Authority
By Gary Symons TLL Editor in Chief Food and beverage licensing is one of the largest, and most complex, categories in licensing. The business involves the creative genius of master chefs, combined with complex manufacturing processes, imaginative marketing, and the market savvy to identify the hottest food trends before they even happen. Last year it was the sweet … [Read more...] about Feature: How Brandgenuity Helped Mike’s Hot Honey Build on the Brand’s Sweet-Heat Authority
Wendy’s and Wednesday Addams Team Up for a Sinister “Meal of Misfortune”
TLL Staff In a partnership that’s as eerie as it is edible, Wendy’s has teamed up with Netflix’s Wednesday to launch the “Meal of Misfortune.” The partners have created a limited-time combo crafted by none other than Wednesday Addams herself, available August 4 in the U.S. and August 11 in Canada, Puerto Rico, the Bahamas, and Guam. The darkly themed meal dares customers to … [Read more...] about Wendy’s and Wednesday Addams Team Up for a Sinister “Meal of Misfortune”
A ‘Glazed and Confused’ Footwear Collab From Krispy Kreme and Crocs
By Gary Symons TLL Editor in Chief Just when you thought fashion and food couldn’t get any more deliciously weird, you can now wear your doughnuts ... on your feet. The sweet but surreal collaboration sees the partners collaborating on the release of limited-edition Krispy Kreme x Crocs Classic Clogs. The sugary-soled shoes will be available starting August 5 in adult sizes … [Read more...] about A ‘Glazed and Confused’ Footwear Collab From Krispy Kreme and Crocs
WildBrain CPLG Brings Sesame Street Licensing to the Nordics
By Gary Symons TLL Editor in Chief WildBrain CPLG is extending its partnership with Sesame Workshop to bring Sesame Street licensing to the Nordics, including Norway, Sweden, Finland, and Iceland. The move builds on a successful collaboration in Iberia, where Big Bird and friends have already strutted their stuff across fashion, homewares, and accessories. The timing … [Read more...] about WildBrain CPLG Brings Sesame Street Licensing to the Nordics
The Winchesters, and their ’67 Impala, Are Back in Supernatural Comic Book Series
By Gary Symons TLL Editor in Chief Sam and Dean Winchester (L-R in above photo) from the long-running Supernatural series have returned, along with their beloved '67 Impala known as 'Babe', in a new comic book series. The deal between Dynamite Entertainment and Warner Bros. Discovery Global Consumer Products will see the demon hunters hitting the road again in a … [Read more...] about The Winchesters, and their ’67 Impala, Are Back in Supernatural Comic Book Series
Who’s News: Dr. Seuss Enterprises Promotes Ellie Terveen to Executive VP
TLL Staff Dr. Seuss Enterprises has announced the promotion of Ellie Terveen to Executive Vice President, Operations, as the company continues its recent expansion. Dr. Seuss has reported rapid growth in recent years across the categories of publishing, consumer products, education, and entertainment. In her new role, Terveen will lead strategic financial planning, oversee IT … [Read more...] about Who’s News: Dr. Seuss Enterprises Promotes Ellie Terveen to Executive VP
Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise
By Gary Symons TLL Editor in Chief Toikido has appointed Eolo Toys as the global master toy partner for its breakout franchise Bad Egg Co. The deal marks the latest milestone in the expansion of Toikido's irreverent, cross-platform brand, which began as a Web3 IP and is now growing into a global entertainment force. Launched in June 2024 with a sell-out NFT collection of … [Read more...] about Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise
Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs
Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs Q&A with Ross Misher, CEO of Brand Central As the licensing landscape continues to evolve, Brand Central has remained at the forefront — particularly in the food and beverage space, where they’ve pioneered some of the most strategic yet buzz-worthy and unexpected … [Read more...] about Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs
Panera and Holler and Glow Launch Cheesy Beauty Collab
By Allison Watkinson TLL Reporter Panera Bread and the Holler and Glow beauty brand have launched a licensed lip balm duo called S'Mac and Cheese. Inspired by Panera's Mac & Cheese Bread Bowl menu item, the lip balm duo features two scents designed to smell like mac & cheese and fresh baked bread. "At Holler and Glow, we live for bold, playful beauty that doesn't … [Read more...] about Panera and Holler and Glow Launch Cheesy Beauty Collab