By Gary Symons TLL Editor in Chief Image credit: Photo of the Kraft Heinz global headquarters, courtesy of The Kraft Heinz Co. Earthshaking news in the food and beverage sector as Kraft Heinz, one of the world's largest food brands, announced it is splitting the company into two separate entities. The Kraft Heinz Co. says its board of directors has unanimously approved a … [Read more...] about Kraft Heinz to Split Into Two Independent Companies in 2026
North America
Caitlin Clark Gets Her Own Logo in Expanded Nike Partnership
By Gary Symons TLL Editor in Chief Nike Basketball is giving Caitlin Clark her own mark on the game ... literally. The brand announced August 28 that Clark, one of the most watched and influential players in basketball, is officially joining Nike’s signature athlete roster, complete with her own logo. The move expands Clark’s partnership with Nike, which began in … [Read more...] about Caitlin Clark Gets Her Own Logo in Expanded Nike Partnership
Netflix Takes a Deep Dive Into Location-Based Entertainment With ‘Netflix House’
By Gary Symons TLL Editor in Chief Stranger Things indeed! Netflix is taking its intellectual property beyond streaming with the debut of Netflix House, a chain of permanent attractions designed to showcase its most popular original series through immersive, licensed experiences. The move follows rapid growth in the location-based entertainment sector, which has seen dozens … [Read more...] about Netflix Takes a Deep Dive Into Location-Based Entertainment With ‘Netflix House’
Peanuts Renews Charitable Partnership with American Red Cross
By Allison Watkinson TLL Reporter Peanuts Worldwide and the American Red Cross have relaunched their collaborative partnership to gift limited-edition t-shirts to blood donors. In honor of Peanuts 75th anniversary, volunteers who donate blood to the Red Cross will once again receive an exclusive co-branded mystery bag. Running from August 29 to September 21, the … [Read more...] about Peanuts Renews Charitable Partnership with American Red Cross
Coors and Wrangler Saddle Up for Western-Themed Apparel Line
By Gary Symons TLL Editor in Chief Two Western icons are riding together for the first time, and they’re bringing denim and beer under one roof. Wrangler and Coors Banquet have teamed up on the Wrangler x Coors Banquet Collection, a co-branded apparel line that toasts their shared legacy of cowboy grit, craftsmanship and wide-open spaces. The line debuts August 21 and … [Read more...] about Coors and Wrangler Saddle Up for Western-Themed Apparel Line
Backstreet’s Back in Little People Collector Set from Fisher-Price
By Gary Symons TLL Editor in Chief The Backstreet Boys are getting a new look, this time in miniature form. Global Merchandising Services, the worldwide licensing agent for the band, and Fisher-Price announced Tuesday the release of the Little People Collector Backstreet Boys set, a collectible honoring one of the most successful pop groups in history. The set arrives as … [Read more...] about Backstreet’s Back in Little People Collector Set from Fisher-Price
Kenneth Cole Partners With Concept One on Relaunch of Women’s Handbags
TLL Staff Kenneth Cole Productions, Inc. is returning to the women’s handbag market through a new long-term licensing agreement with Concept One Accessories, the companies announced this week. The partnership will see Concept One manufacture and distribute handbags and small leather goods under Kenneth Cole New York, Gentle Souls by Kenneth Cole and Kenneth Cole Reaction … [Read more...] about Kenneth Cole Partners With Concept One on Relaunch of Women’s Handbags
Phreesia is Bringing Sesame Street Characters Into the Doctor’s Office
By Gary Symons TLL Editor in Chief Phreesia is teaming up with Sesame Workshop, the nonprofit behind Sesame Street, to deliver health and wellness messages to parents during children’s medical appointments. Phreesia is a company specializing in digital patient intake and engagement, and has just announced a new licensing partnership with Sesame Workshop. The collaboration, … [Read more...] about Phreesia is Bringing Sesame Street Characters Into the Doctor’s Office
Aviation American Gin and Wrexham AFC Raise a Glass to Football History
By Gary Symons TLL Editor in Chief Move over, boring bottles of gin gathering dust on your shelf. Aviation American Gin is back with a limited-edition commemorative pack that celebrates Wrexham AFC’s improbable, borderline cinematic rise to the Championship. Yes, it's the same team that went from “local club with loyal fans” to “Hollywood Netflix darlings who keep winning at … [Read more...] about Aviation American Gin and Wrexham AFC Raise a Glass to Football History
NFL Trades Cleats for Crocs in New Footwear Collection
TLL Staff Football fans can now cheer on their favorite teams in comfort, thanks to a new, multi-year licensing deal between the National Football League and Crocs. The partnership will debut the first-ever NFL x Crocs Collection, featuring team-themed clogs and Jibbitz charms designed to capture the spirit of game day. The line will roll out in stages, with the first drop … [Read more...] about NFL Trades Cleats for Crocs in New Footwear Collection