The Licensing Letter

U.S.

High Times Indeed: Willie Nelson’s THC Beverage Attracts $15 Million Investment

By Gary Symons TLL Editor in Chief Twenty years ago anyone financing or building a cannabis production facility would have been promptly arrested and charged with a felony. But these days, investing in cannabis barely raises an eyebrow, and major companies and celebrities are fully engaged in cannabis brand licensing. One of the leaders in cannabis licensing is … [Read more...] about High Times Indeed: Willie Nelson’s THC Beverage Attracts $15 Million Investment

Who’s News: Paramount Names Paul Southern as Executive VP of Consumer Products

TLL Staff Paramount, a Skydance Corporation, announced today the appointment of Paul Southern as Executive Vice President, Consumer Products, effective immediately. Southern brings more than 20 years of experience in global licensing and commercialization strategies for major entertainment franchises to his new role. He will oversee Paramount's consumer products business and … [Read more...] about Who’s News: Paramount Names Paul Southern as Executive VP of Consumer Products

Surge Brands Unveils More Gooey Goodness for Crazy Aaron’s

TLL Reporter Surge Brands has announced the first U.S. licensing partners for Crazy Aaron’s, the innovative sensory play brand behind Thinking Putty, Land of Dough, and Slime Charmers. Crazy Aaron's was founded in 1998 by Aaron Muderick, a former software engineer who began experimenting with putty as a creative pastime for kids. Muderick began by producing small batches of … [Read more...] about Surge Brands Unveils More Gooey Goodness for Crazy Aaron’s

Hasbro Named Toy Maker For Upcoming Street Fighter and Voltron Films

By Allison Watkinson TLL Reporter U.S. toymaker Hasbro has signed two key licensing deals to produce toys for the upcoming Street Fighter and Voltron films. The Street Fighter movie is scheduled to debut in cinemas on October 16, while the live action take on the anime classic Voltron does not yet have a date for its premiere. Hasbro this week announced its licensing … [Read more...] about Hasbro Named Toy Maker For Upcoming Street Fighter and Voltron Films

All Hell Breaks Loose With Spin Master’s Haunting New Trading Card Game

A new era of horror is coming to tabletop gaming as Spin Master announces the release of a new trading card game called 'Hellbreak'. The new game from Spin Master and Universal Products & Experiences was created in tandem with the legendary game design team at Ghost Galaxy. The collaborators say Hellbreak will give horror fans and TCG (trading card game) players alike a … [Read more...] about All Hell Breaks Loose With Spin Master’s Haunting New Trading Card Game

Panini Signs Trading Card Deal With High School Football Star

By Gary Symons TLL Editor in Chief In a move that would have been unthinkable prior to changes in the laws applying to Name, Image and Likeness licensing, Panini America has signed an NIL agreement with high school quarterback Keisean Henderson. The world’s largest sports and entertainment collectibles company has signed Henderson to an exclusive, multi-year … [Read more...] about Panini Signs Trading Card Deal With High School Football Star

Who’s News: Disney Names Josh D’Amaro As Its Next CEO

Caption: Josh D'Amaro (right) has been named as the new CEO at The Walt Disney Company, while Dana Walden will take on the newly created role of president and Chief Creative Officer. Photo courtesy of Disney. By Gary Symons TLL Editor in Chief The Walt Disney Company has chosen Disney Experiences chairman Josh D'Amaro to replace outgoing CEO Robert (Bob) … [Read more...] about Who’s News: Disney Names Josh D’Amaro As Its Next CEO

Carvel Gets A Cool New Look For Its Ice Cream Cakes

TLL Staff Carvel Ice Cream Cakes have introduced updated packaging in grocery stores across the U.S., reflecting the brand’s recent rebrand and aimed at refreshing its presence in the freezer aisle. The redesign comes from I Love Ice Cream Cakes (ILICC), a division of Rich Products Corporation responsible for a portfolio of licensed and branded ice cream cakes, including … [Read more...] about Carvel Gets A Cool New Look For Its Ice Cream Cakes

Dove and Pandora Get the Royal Treatment With Bridgerton

TLL Staff Netflix’s hit show Bridgerton is extending its influence beyond the screen through collaborations with Pandora and Dove. The two global brands are partnering with the Shondaland-produced series to launch limited-edition collections that bring the elegance, romance, and intrigue of the Ton into fans’ everyday lives. Pandora Brings Regency Romance to … [Read more...] about Dove and Pandora Get the Royal Treatment With Bridgerton