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U.S.

Jazwares and SnapBrands Blend New Squishmallows Cosmetics 

August 4, 2025

By Allison Watkinson TLL Reporter Jazwares has launched a partnership with SnapBrands to debut a licensed cosmetics collection based on its Squishmallows plush property. Available exclusively through Ulta Beauty, the collection includes Squishmallows-themed eyeshadow palettes, makeup brush sets, press-on nails, blush sticks, lip gloss, makeup sponge sets and cosmetic … [Read more...] about Jazwares and SnapBrands Blend New Squishmallows Cosmetics 

Breakout Series Iyanu Follows Up With New Feature Film

July 30, 2025

By Gary Symons TLL Editor in Chief The makers of the new hit kids show Iyanu have announced a spin-off animated feature film will debut on August 30. Cartoon Network, HBO Max, and Lion Forge Entertainment announced the release of Iyanu: Age of Wonders at the San Diego Comic-Con. It builds on the success of the franchise’s debut season on Cartoon Network and HBO Max, which … [Read more...] about Breakout Series Iyanu Follows Up With New Feature Film

Feature: How Brandgenuity Helped Mike’s Hot Honey Build on the Brand’s Sweet-Heat Authority

July 25, 2025

By Gary Symons TLL Editor in Chief Food and beverage licensing is one of the largest, and most complex, categories in licensing. The business involves the creative genius of master chefs, combined with complex manufacturing processes, imaginative marketing, and the market savvy to identify the hottest food trends before they even happen. Last year it was the sweet … [Read more...] about Feature: How Brandgenuity Helped Mike’s Hot Honey Build on the Brand’s Sweet-Heat Authority

Wendy’s and Wednesday Addams Team Up for a Sinister “Meal of Misfortune”

July 25, 2025

TLL Staff In a partnership that’s as eerie as it is edible, Wendy’s has teamed up with Netflix’s Wednesday to launch the “Meal of Misfortune.” The partners have created a limited-time combo crafted by none other than Wednesday Addams herself, available August 4 in the U.S. and August 11 in Canada, Puerto Rico, the Bahamas, and Guam. The darkly themed meal dares customers to … [Read more...] about Wendy’s and Wednesday Addams Team Up for a Sinister “Meal of Misfortune”

A ‘Glazed and Confused’ Footwear Collab From Krispy Kreme and Crocs

July 25, 2025

By Gary Symons TLL Editor in Chief Just when you thought fashion and food couldn’t get any more deliciously weird, you can now wear your doughnuts ... on your feet. The sweet but surreal collaboration sees the partners collaborating on the release of limited-edition Krispy Kreme x Crocs Classic Clogs. The sugary-soled shoes will be available starting August 5 in adult sizes … [Read more...] about A ‘Glazed and Confused’ Footwear Collab From Krispy Kreme and Crocs

WildBrain CPLG Brings Sesame Street Licensing to the Nordics

July 24, 2025

By Gary Symons TLL Editor in Chief WildBrain CPLG is extending its partnership with Sesame Workshop to bring Sesame Street licensing to the Nordics, including Norway, Sweden, Finland, and Iceland. The move builds on a successful collaboration in Iberia, where Big Bird and friends have already strutted their stuff across fashion, homewares, and accessories. The timing … [Read more...] about WildBrain CPLG Brings Sesame Street Licensing to the Nordics

The Winchesters, and their ’67 Impala, Are Back in Supernatural Comic Book Series

July 24, 2025

By Gary Symons TLL Editor in Chief Sam and Dean Winchester (L-R in above photo) from the long-running Supernatural series have returned, along with their beloved '67 Impala known as 'Babe', in a new comic book series. The deal between Dynamite Entertainment and Warner Bros. Discovery Global Consumer Products will see the demon hunters hitting the road again in a … [Read more...] about The Winchesters, and their ’67 Impala, Are Back in Supernatural Comic Book Series

Who’s News: Dr. Seuss Enterprises Promotes Ellie Terveen to Executive VP

July 23, 2025

TLL Staff Dr. Seuss Enterprises has announced the promotion of Ellie Terveen to Executive Vice President, Operations, as the company continues its recent expansion. Dr. Seuss has reported rapid growth in recent years across the categories of publishing, consumer products, education, and entertainment. In her new role, Terveen will lead strategic financial planning, oversee IT … [Read more...] about Who’s News: Dr. Seuss Enterprises Promotes Ellie Terveen to Executive VP

Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise

July 22, 2025

By Gary Symons TLL Editor in Chief Toikido has appointed Eolo Toys as the global master toy partner for its breakout franchise Bad Egg Co. The deal marks the latest milestone in the expansion of Toikido's irreverent, cross-platform brand, which began as a Web3 IP and is now growing into a global entertainment force. Launched in June 2024 with a sell-out NFT collection of … [Read more...] about Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise

Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs

July 15, 2025

Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs Q&A with Ross Misher, CEO of Brand Central As the licensing landscape continues to evolve, Brand Central has remained at the forefront — particularly in the food and beverage space, where they’ve pioneered some of the most strategic yet buzz-worthy and unexpected … [Read more...] about Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs

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