By Gary Symons TLL Editor in Chief The Walt Disney Company (NYSE: DIS) has announced the creation of a new enterprise marketing and brand organization. This new division will change the way Disney markets its films, TV series, brands, and consumer products around the world. The company says the move is intended to align the company’s industry-leading marketing teams … [Read more...] about Who’s News: Asad Ayaz to Head Disney’s New Marketing and Brand Division
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Corporate Drama: Netflix Sweetens Warner Bros. Deal With All Cash Offer
By Gary Symons TLL Editor in Chief The takeover battle for Warner Bros. Discovery has more twists and turns than a Netflix mystery drama. The latest plot twist sees Netflix staving off a competing but hostile bid from Paramount Skydance by offering an all cash offer to buy out WBD for $82.7 million. Netflix and Warner say the revised agreement simplifies the … [Read more...] about Corporate Drama: Netflix Sweetens Warner Bros. Deal With All Cash Offer
NorthStar SailGP Team Races to Close Licensing Deal With Quiksilver
By Gary Symons TLL Editor in Chief The NorthStar SailGP Team from Canada has named surf and lifestyle brand Quiksilver as an official partner, expanding the team’s commercial and licensing portfolio. The move comes as SailGP continues its explosive growth, attracting a wide range of global consumer brands aligned with performance and ocean culture. SailGP has become … [Read more...] about NorthStar SailGP Team Races to Close Licensing Deal With Quiksilver
Mookie Toys to Produce Toys for Magic Light’s The Gruffalo
TLL Staff Magic Light Pictures has added Mookie Toys to the growing roster of licensees for The Gruffalo, appointing the global toy company to develop a new range of lifestyle and wooden toys inspired by the evergreen preschool property. The licensed toy line is scheduled to launch in August 2026 and will feature educational and imaginative play items aimed at young … [Read more...] about Mookie Toys to Produce Toys for Magic Light’s The Gruffalo
Paladone Expands NBCUniversal License to the United States
TLL Staff The global giftware company Paladone announced the expansion of its licensing agreement with NBC Universal, securing rights to bring its range of trend-led pop culture products to the United States for the first time. Under this expanded agreement, Paladone will develop and distribute a diverse collection of lifestyle and gifting products celebrating beloved NBC … [Read more...] about Paladone Expands NBCUniversal License to the United States
Revolution Releases Makeup Collection That Will Put a Smiley on Your Face
By Gary Symons TLL Editor in Chief It's often said that people never look better than when they smile ... but some good makeup doesn't hurt either! Fortunately, Revolution Beauty has both bases covered, thanks to a new partnership with the innovative lifestyle brand SW Smiley, a division of The Smiley Company. Revolution Beauty is a British-based cosmetics company … [Read more...] about Revolution Releases Makeup Collection That Will Put a Smiley on Your Face
Who’s News: Funko Appoints Night CEO Reed Duchscher to Board
TLL Staff Funko says Night CEO Reed Duchscher has joined its board of directors, as longtime director Mike Lunsford steps down. Duchscher is the founder and Chief Executive Officer of Night, a talent management and venture platform that partners with influential creators, artists, and brands. "I'm excited to be joining Funko at a time where the culture, entertainment, and … [Read more...] about Who’s News: Funko Appoints Night CEO Reed Duchscher to Board
Who’s News: Pam Kaufman to Lead ‘Fashiontainment’ Platform for Gap Inc.
By Gary Symons TLL Editor in Chief Gap Inc. has appointed Pam Kaufman as Executive Vice President and Chief Entertainment Officer, leading a new initiative it calls 'Fashiontainment'. In this newly created role, Kaufman will report to Gap Inc. President and Chief Executive Officer, Richard Dickson, starting February 2. Gap says the role is designed to build and scale Gap … [Read more...] about Who’s News: Pam Kaufman to Lead ‘Fashiontainment’ Platform for Gap Inc.
Why Matthew McConaughey Trademarked the Phrase “All Right, All Right, All Right”
By Gary Symons TLL Editor in Chief Caption: Matthew McConaughey (right) in a scene from the film 'Dazed and Confused'. Image credit: Universal Studios. The Oscar-winning actor Matthew McConaughey has trademarked his image and voice, including the famous movie catch phrase "All right, all right, all right." The reason? McConaughey reportedly didn't want people duplicating … [Read more...] about Why Matthew McConaughey Trademarked the Phrase “All Right, All Right, All Right”
Sweethearts and Sanrio Unite for Major Valentine’s Collaboration
By Allison Watkinson TLL Reporter Spangler Candy has launched a partnership with Sanrio for a multi-category collection that combines Hello Kitty and Sweethearts branded candy. “This collaboration brings together two brands that are deeply embedded in pop culture and emotional connection,” said Spangler Candy marketing VP, Evan Brock. “Sweethearts has always been about … [Read more...] about Sweethearts and Sanrio Unite for Major Valentine’s Collaboration