By Allison Watkinson TLL Reporter Outfit7 has collaborated with Privo to launch a new mobile game for Talking Tom & Friends that is designed specifically for kids. Titled Talking Tom & Friends: World, the new mobile game marks the company's first entry into interactive digital play for children. The game is designed to allow players to explore, build and … [Read more...] about Outfit7 and Privo Team Up for Talking Tom Kids Game
Required For Posting
Roller Rabbit Hops Into Pottery Barn Partnership
By Allison Watkinson TLL Reporter Roller Rabbit has signed a licensing partnership with Pottery Barn to launch a collaborative collection of bedding and home décor. The Roller Rabbit for Pottery Barn collection includes a range of items such as bed sheets, decorative pillows, blankets, rugs and wallpaper offerings. “We approached this collection with Roller Rabbit … [Read more...] about Roller Rabbit Hops Into Pottery Barn Partnership
Omaha Steaks and Pets + People Partner for Gourmet Treats
By Allison Watkinson TLL Reporter Omaha Steaks has entered a licensing agreement with Pets + People to introduce a line of branded pet treats and food toppers. Through the agreement, Pets + People will design, manufacture and distribute a range of pet treats and food toppers that focus on Omaha Steaks' selection of gourmet meats. “We’re thrilled to collaborate with … [Read more...] about Omaha Steaks and Pets + People Partner for Gourmet Treats
Panini America Signs Agreement with Area Code Baseball
By Allison Watkinson TLL Reporter Panini America has announced a multi-year partnership with the amateur baseball talent organization, Area Code Baseball. For the long-term partnership, Panini will create licensed trading cards for the amateur athletes competing in the organization's Area Code Games baseball event. The Area Code Games is a six-day talent showcase that … [Read more...] about Panini America Signs Agreement with Area Code Baseball
CASETiFY and TfL Debut London Underground Tech Accessories
By Allison Watkinson TLL Reporter CASETiFY has partnered with Transport for London to release a licensed tech accessory collection inspired by the London Underground. Facilitated by IMG Licensing, the collaborative collection is designed to offer a stylish and practical product line that features patterns and motifs from the London Underground's transport … [Read more...] about CASETiFY and TfL Debut London Underground Tech Accessories
Skydance-Paramount Complete Controversial Merger
By Gary Symons TLL Editor in Chief Paramount Global and Skydance Media finally completed their long-awaited $8.4 billion merger on Thursday, capping a drawn-out deal process marked by political scrutiny and shareholder concerns. Renamed "Paramount Skydance Corp", the company's Class B shares began trading on the Nasdaq under the ticker symbol PSKY on Thursday, under … [Read more...] about Skydance-Paramount Complete Controversial Merger
Johnnie-O Apparel Becomes Official NFL Licensee
By Allison Watkinson TLL Reporter The Johnnie-O apparel brand has been named an official licensing partner of the National Football League (NFL). For the licensing partnership, the brand is releasing a fashion collection that features logos from all 32 NFL teams. "To be part of something as iconic and unifying as the NFL is a milestone for our brand and a true … [Read more...] about Johnnie-O Apparel Becomes Official NFL Licensee
WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
TLL Staff WildBrain CPLG has announced a major expansion of its location-based entertainment (LBE) division, promoting Evi Sari to the newly created role of Vice President, Global Location-Based Entertainment, and appointing Danielle Tanton as Director, LBE, EMEA, Experiential Strategy & Partnerships. The move reflects the company’s growing focus on experiential licensing … [Read more...] about WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
ESGG Expands Squishmallows With Licensed Mobile Game
By Allison Watkinson TLL Reporter East Side Games Group (ESGG) has partnered with Jazwares and Zaibatsu Interactive to create a licensed mobile game inspired by Squishmallows. Through the collaborative partnership, the three companies have developed a whimsical puzzle game titled Squishmallows Match. Squishmallows Match will offer thousands of match-3 puzzle levels … [Read more...] about ESGG Expands Squishmallows With Licensed Mobile Game
Joe Fresh, Life at Home and Crayola Launch Colorful Collection
By Allison Watkinson TLL Reporter Joe Fresh and Loblaw's Life at Home label are partnering with Crayola for an apparel and homewares collection inspired by the brand's retired crayon colors. The limited-edition collection includes over 65 products that feature recently reintroduced Crayola colors like Dandelion Yellow, Blizzard Blue and Magic Mint. From the Joe … [Read more...] about Joe Fresh, Life at Home and Crayola Launch Colorful Collection