By Gary Symons TLL Editor in Chief Guillermo Rodriguez, best known as the longtime on-air sidekick on Jimmy Kimmel Live, is entering the refrigerated foods aisle with the launch of Guillermo’s Salsa. The fresh salsa brand just debuted at Costco locations across the U.S. Northeast, with a broader national rollout planned throughout the rest of 2026, giving fans the perfect … [Read more...] about Jimmy Kimmel’s Sidekick Guillermo Spices Up Late Night With New Salsa
Archive
Cath Kidston Expands in North America With Four New Licensing Deals
TLL Staff Cath Kidston, the British lifestyle brand owned by UK retailer Next, is expanding its presence in North America through four new licensing agreements. The latest deals include home, sleepwear, fabric, and stationery categories, and were facilitated by Beanstalk, the brand’s exclusive licensing agency for The Americas, Australia/New Zealand, and South Africa. The … [Read more...] about Cath Kidston Expands in North America With Four New Licensing Deals
Who’s News: BoxLunch and Her Universe Promote Jillian Wendt to VP Marketing
TLL Staff Fangirl fashion brands BoxLunch and Her Universe have announced the promotion of Jillian Wendt to Vice President of Marketing. In her new role, Wendt will oversee Creative Direction, Brand Marketing, Social Marketing, Graphic Design, Copy, and Visual Merchandising across both brands, driving continued growth through fandom-forward storytelling and innovative … [Read more...] about Who’s News: BoxLunch and Her Universe Promote Jillian Wendt to VP Marketing
Don Clemente Inc. Files Suit Over Trademark Infringement of Lotería Game
By Gary Symons TLL Editor in Chief The Mexican company Don Clemente Inc. has filed a lawsuit against a former licensee, alleging trademark infringement of its historic game Lotería. Don Clemente alleges Millenial Lotería and Novelty Corp has failed to comply with a prior settlement agreement, and continues the unauthorized use of its trademarks. Don Clemente, Inc., the … [Read more...] about Don Clemente Inc. Files Suit Over Trademark Infringement of Lotería Game
Mergers and Acquisitions: Authentic Brands Buys Majority Share of Guess
By Gary Symons TLL Editor in Chief Authentic Brands Group has just completed another massive acquisition, buying out a majority stake in the intellectual property of fashion brand Guess and taking the company private. Under the agreement, Authentic now owns 51 percent of substantially all Guess intellectual property. Existing Guess shareholders Maurice Marciano, Paul … [Read more...] about Mergers and Acquisitions: Authentic Brands Buys Majority Share of Guess
Match Attax Trading Card Game Signs Two New Licensing Deals
TLL Staff Bulldog Licensing has signed two new licensing agreements for the football trading card game Match Attax, expanding the brand into apparel and stationery ahead of the 2026 football season. Under the deals, Blues Group will develop children’s daywear and nightwear, while RMS will produce a range of stationery and accessories. Bulldog Licensing represents Match Attax, … [Read more...] about Match Attax Trading Card Game Signs Two New Licensing Deals
Del Monte Assets Split Up Between Three Bidders in Court Auction
By Gary Symons TLL Editor in Chief The venerable Del Monte Foods brand will live on, but the company itself has been sold off and split up between three different bidders. Founded nearly 140 years ago, Del Monte Foods is among the world's oldest food and beverage companies, and describes itself as the original plant-based food company. Del Monte owns a wide … [Read more...] about Del Monte Assets Split Up Between Three Bidders in Court Auction
Randy’s Donuts in LA to Launch Global Expansion With IMG Licensing
By Gary Symons Randy's Donuts, an LA favorite, wants to make a lot more doughnuts, and a lot more dough. So the iconic snack shop, a well-known landmark and pop culture icon in the City of Angels, has engaged IMG Licensing to help guide an ambitious global expansion plan. Under a new, multi-year partnership, IMG has been engaged as the brand's exclusive licensing … [Read more...] about Randy’s Donuts in LA to Launch Global Expansion With IMG Licensing
Moodsters and PlaySpace Team Up to Boost Children’s Mental Health
By Gary Symons TLL Editor in Chief The Moodsters Children's Foundation and PlaySpace Health have unveiled a collaboration to expand The Moodsters to healthcare providers, educators, parents, and practitioners. The deal, brokered by licensing agencies Becker & Associates and Kaufman Licensing, will see the Moodsters characters included on PlaySpace Health's HIPAA … [Read more...] about Moodsters and PlaySpace Team Up to Boost Children’s Mental Health
IMC Licensing to Boost the Buzz Around Sioux Honey
By Gary Symons TLL Editor in Chief Sioux Honey Cooperative has appointed IMC Licensing as the exclusive licensing agency for its flagship Sue Bee Honey brand. The deal marks a strategic move to extend the brand into new consumer product categories through co-branded partnerships. With IMC now officially in the hive, Sioux Honey is betting that thoughtful licensing can help … [Read more...] about IMC Licensing to Boost the Buzz Around Sioux Honey