By Gary Symons TLL Editor in Chief Image credit: Photo of the Kraft Heinz global headquarters, courtesy of The Kraft Heinz Co. Earthshaking news in the food and beverage sector as Kraft Heinz, one of the world's largest food brands, announced it is splitting the company into two separate entities. The Kraft Heinz Co. says its board of directors has unanimously approved a … [Read more...] about Kraft Heinz to Split Into Two Independent Companies in 2026
Archive
Mini Smiley Debuts Fashion Partnerships with Sinsay and Target
TLL Staff Mini Smiley, the preschool-focused brand from The Smiley Company, is entering the fashion market with its first major collaborations. Mini Smiley is now partnering with the European retailer Sinsay, and launching new apparel lines with Simply Sage at Target outlets in the United States. The debut collection with Sinsay introduces Mini Smiley’s distinctive pastel … [Read more...] about Mini Smiley Debuts Fashion Partnerships with Sinsay and Target
AEO and Tru Kolors by Travis Kelce Debut Licensed Fashion
By Allison Watkinson TLL Reporter AEO has partnered with Tru Kolors by Travis Kelce to release a collaborative apparel collection for its American Eagle brand. “American Eagle and Travis Kelce were destined to collaborate," said AEO president, Jennifer Foyle. “An iconic brand teaming up with one of the greatest athletes of our generation - that’s what I call a … [Read more...] about AEO and Tru Kolors by Travis Kelce Debut Licensed Fashion
LEGO and WBDGCP Launch Willy Wonka Build Set
By Allison Watkinson TLL Reporter The LEGO Group and WBDGCP have announced a licensed build set featuring Willy Wonka & the Chocolate Factory. Based on the 1971 film, the set includes nine officially licensed mini-figure characters from Willy Wonka & the Chocolate Factory. The featured characters include Charlie Bucket, Grandpa Joe, Augustus Gloop, Mike … [Read more...] about LEGO and WBDGCP Launch Willy Wonka Build Set
SHEIN and Hasbro Unveil My Little Pony & Transformers Apparel
By Allison Watkinson TLL Reporter SHEIN has announced a licensing partnership with Hasbro to release exclusive fashion collections for both My Little Pony and Transformers. The two collections include a total of 91 different clothing items that feature licensed characters and imagery from the Hasbro brands. The apparel designs are available across a range of … [Read more...] about SHEIN and Hasbro Unveil My Little Pony & Transformers Apparel
Rocket Licensing Appointed as SuperThings UK Agent
By Allison Watkinson TLL Reporter Rocket Licensing has been appointed to manage SuperThings licensing program across the UK and Ireland by the brand's owner, Magicbox. SuperThings is a toy brand that currently includes more than 80 collectible character toys at a variety of price points. Since Magicbox first launched the brand in 2018, it has expanded its reach with … [Read more...] about Rocket Licensing Appointed as SuperThings UK Agent
Stetson and CLC Create Collegiate Headwear
By Allison Watkinson TLL Reporter Stetson and L2 Brands have partnered with CLC to introduce a licensed, western-inspired headwear collection for seven university brands in the US. The institutions included in the collection are the Texas A&M University, the University of Texas, University of Oklahoma, Texas Christian University, Stetson University and Oklahoma State … [Read more...] about Stetson and CLC Create Collegiate Headwear
Konami Cross Media NY and Nike Create Yu-Gi-Oh! Collection
By Allison Watkinson TLL Reporter Konami Cross Media NY has partnered with Nike to create a new selection of Yu-Gi-Oh! inspired footwear and apparel. The collection includes a replica of the NIKE Air Max 95 QS YGO shoe seen in Kazuki Takahashi's Yu-Gi-Oh!. It also features a line of complementary apparel that includes design inspiration from both … [Read more...] about Konami Cross Media NY and Nike Create Yu-Gi-Oh! Collection
Who’s News: Trends International Names Greg Czerpak President and CEO
TLL Staff Trends International has appointed Greg Czerpak as its new president and chief executive officer, the company announced this week. Czerpak will be tasked with guiding the publisher and manufacturer of licensed posters, stickers, calendars and wall art through its next phase of growth. He brings a track record of leadership across retail, wholesale and … [Read more...] about Who’s News: Trends International Names Greg Czerpak President and CEO
The Week in Licensing: Deals You May Have Missed
Compiled by TLL Staff BARK and Dunkin Celebrate National Dog Day with Toys for Children in NeedDog toy company BARK and Dunkin are teaming up once again to celebrate National Dog Day, bringing back their popular co-branded dog toy collection while raising funds for children in need. The collection, available through Dunkin stores and online, features plush toys inspired by … [Read more...] about The Week in Licensing: Deals You May Have Missed