TLL Staff Panini America is rolling out its first Ohio State University trading card box set, expanding its line of school-focused collectibles with nearly 250 cards featuring past and present Buckeye athletes. The set spans multiple programs, including football, men’s and women’s basketball, women’s volleyball and women’s lacrosse. It will be sold at retailers, hobby shops, … [Read more...] about Panini America Launches First-Ever Ohio State Trading Card Box Set
Articles
Netflix Takes a Deep Dive Into Location-Based Entertainment With ‘Netflix House’
By Gary Symons TLL Editor in Chief Stranger Things indeed! Netflix is taking its intellectual property beyond streaming with the debut of Netflix House, a chain of permanent attractions designed to showcase its most popular original series through immersive, licensed experiences. The move follows rapid growth in the location-based entertainment sector, which has seen dozens … [Read more...] about Netflix Takes a Deep Dive Into Location-Based Entertainment With ‘Netflix House’
Peanuts Renews Charitable Partnership with American Red Cross
By Allison Watkinson TLL Reporter Peanuts Worldwide and the American Red Cross have relaunched their collaborative partnership to gift limited-edition t-shirts to blood donors. In honor of Peanuts 75th anniversary, volunteers who donate blood to the Red Cross will once again receive an exclusive co-branded mystery bag. Running from August 29 to September 21, the … [Read more...] about Peanuts Renews Charitable Partnership with American Red Cross
LSU Athletics Gets Spicy with Original Louisiana Brand Hot Sauce
By Allison Watkinson TLL Reporter Louisiana State University (LSU) Athletics has named the Original Louisiana Brand Hot Sauce as its official hot sauce partner. Through the terms of the partnership, the spicy sauce brand will be incorporated across numerous activations and events from LSU Athletics. This includes activations such as official sporting event … [Read more...] about LSU Athletics Gets Spicy with Original Louisiana Brand Hot Sauce
LAWLESS Beauty and LoveShackFancy Launch Licensed Lip Gloss
By Allison Watkinson TLL Reporter LAWLESS Beauty and LoveShackFancy have launched a collaborative partnership to introduce new shades to the beauty brand's lipcare portfolio. "The perfect lip really is the perfect finishing touch—it completes the look, whether you're wearing a full gown or just your everyday uniform," said LoveShackFancy founder, Rebecca Hessel Cohen. "Just … [Read more...] about LAWLESS Beauty and LoveShackFancy Launch Licensed Lip Gloss
Ultraman Flies Into Dodgers Stadium
By Allison Watkinson TLL Reporter Tsuburaya Productions has launched a licensing partnership with the Los Angeles Dodgers to host an Ultraman-themed event at Dodgers Stadium. Beginning with a pre-game photo session in CenterField Plaza, the event features a range of activations inspired by characters and imagery from the well-known sci-fi franchise. The Ultraman … [Read more...] about Ultraman Flies Into Dodgers Stadium
TMNT Takes Over RAID: Shadow Legends
By Allison Watkinson TLL Reporter Plarium is running a new licensing collaboration with Teenage Mutant Ninja Turtles within their RAID: Shadow Legends role-playing game. Launched in partnership with Paramount Consumer Products, the collaboration has brought licensed characters from the TMNT franchise to the game as playable Legendary Champions. The characters … [Read more...] about TMNT Takes Over RAID: Shadow Legends
Molly Yeh and Tractor Supply Launch Collaborative Clothing Line
By Allison Watkinson TLL Reporter Molly Yeh and Tractor Supply have partnered for a women’s apparel collection inspired by her Food Network series, Girl Meets Farm. Designed to appeal to the rustic lifestyle of Tractor Supply shoppers, the collection offers a range of durable apparel in a variety of bright and versatile styles. “Molly is as known for her celebrated … [Read more...] about Molly Yeh and Tractor Supply Launch Collaborative Clothing Line
Coors and Wrangler Saddle Up for Western-Themed Apparel Line
By Gary Symons TLL Editor in Chief Two Western icons are riding together for the first time, and they’re bringing denim and beer under one roof. Wrangler and Coors Banquet have teamed up on the Wrangler x Coors Banquet Collection, a co-branded apparel line that toasts their shared legacy of cowboy grit, craftsmanship and wide-open spaces. The line debuts August 21 and … [Read more...] about Coors and Wrangler Saddle Up for Western-Themed Apparel Line
Wildbrain CPLG Tagged as Global Licensing Agency for Fuzzballs
TLL Staff Licensing agency WildBrain CPLG has signed a global representation agreement with Kyandii Ltd to expand the reach of Fuzzballs, a fast-growing pop culture brand created by Marc Sach. The partnership will see WildBrain CPLG lead a cross-category licensing program for Fuzzballs in major markets including the U.S., U.K. and Greater China, with plans to expand further … [Read more...] about Wildbrain CPLG Tagged as Global Licensing Agency for Fuzzballs