iHeartMedia took its first steps in to the metaverse by launching its first virtual world on Fortnite,called iHeartLand. The launch is just the first step in iHeartMedia's ambitious plans for the metaverse, as the company undertakes a campaign to attract younger audiences and to become a leader in the growing Web3 economy. iHeartMedia is a major force in the music and content … [Read more...] about Metaverse Licensing: iHeartMedia Hosting Concerts in Fortnite
Articles
Earthbound Brokers Delicious Deal With Girl Scouts and Stacy’s Pita Chips
By Gary Symons TLL Editor in Chief Stacy's Pita Chips is launching a delicious partnership with Girl Scouts to help empower young girls in the US. Stacy's is a woman-founded company that grew from a single sandwich cart to a popular, nationwide food brand. Today, Stacy's Pita Chips is in important part of the $19 billion Frito-Lay division of PepsiCo, but the company has … [Read more...] about Earthbound Brokers Delicious Deal With Girl Scouts and Stacy’s Pita Chips
Who’s News: Paramount Brings on Creative Advisor for Web3 Programs
Paramount Consumer Products has engaged world-renowned photographer, entrepreneur, and social activist Misan Harriman as creative advisor for its Web3 business. As an advisor, Harriman's role is to bring his expertise as an artist and a pioneer in the creation and collection of NFTs to consult on Paramount’s established partnerships in the Web3 space, with plans to curate his … [Read more...] about Who’s News: Paramount Brings on Creative Advisor for Web3 Programs
Video Games: Fall Guys Blunder Into Licensing Bonanza
By Gary Symons TLL Editor in Chief The charmingly clumsy beans from the hit video game Fall Guys has now entered the licensing world with a bang ... or maybe a thud. Devolver Digital says it has signed several worldwide, and world class, licensing partners for the record breaking title from Epic Games, which also produces Fortnite. “Fall Guys is cool, colourful, global, … [Read more...] about Video Games: Fall Guys Blunder Into Licensing Bonanza
CreateOn Adds CoComelon As 10th Licensee For Magna-Tiles
Fans of CoComelon have a new way to connect with the show, thanks to the launch of three new Magna-Tile products from CreateOn. The deal combines two brands that are both major hits, each in their own way. Magna-Tiles were originally designed in Japan under the name Pythagoras, and then brought to the US under license. Named as a top toy for children's learning by hundreds of … [Read more...] about CreateOn Adds CoComelon As 10th Licensee For Magna-Tiles
Art Ask Brokers Deal For Frida Kahlo-Inspired Moleskine Journals
Art Ask Agency says its partner Moleskine has launched its second collection of three luxury dated journals, based on the art of Frida Kahlo. After the success of the first collection launched in 2020, Art Ask says this second collection will also be distributed worldwide in stationery stores, airport stores and top end department stores at the end of 2022. The collection is … [Read more...] about Art Ask Brokers Deal For Frida Kahlo-Inspired Moleskine Journals
Who’s News: Wasserman Music Hires On Three New Agents
The Wasserman Music agency has hired on veteran agents Andrea Johnson, Emily Yoon and Erika Noguchi. Wasserman says the three new agents add to the agency’s strength in symphonic performances, legendary artists with massive catalogs of hits, and in developing intellectual property for the live performance space. Johnson’s roster includes veteran stars like David Foster, … [Read more...] about Who’s News: Wasserman Music Hires On Three New Agents
Celebrity Licensing: Rolling Stones Release Some Rockin’ Watches With Nixon
The Rolling Stones proved Time Is On Their Side as the classic rock band has launched a line of watches with timepiece creator Nixon. The Rolling Stones and Nixon are turning up the volume with a two-part, limited-edition capsule collection of timepieces, replacement watch bands, and other accessories. This collection, produced in partnership with Bravado, brings together … [Read more...] about Celebrity Licensing: Rolling Stones Release Some Rockin’ Watches With Nixon
Commentary: Russia Reopens Former Starbucks Outlets With Familiar Logo
By Gary Symons TLL Editor in Chief It wasn't just Ukraine that was invaded by Russia in February, as Western brands exited the country only to see their former outlets and factories taken over by local operators. The latest 'invasion' saw a Russian restauranteur and a local rapper unveiling Russia's new 'Stars Coffee' franchise last Thursday, under an awfully familiar logo. The … [Read more...] about Commentary: Russia Reopens Former Starbucks Outlets With Familiar Logo
Film Licensing: MGM Turns Legally Blonde Into Mobile Game
Fancy yourself as a crack legal mind, ready to match wits in the courtroom? If so, it's time to download Legally Blonde: The Game. MGM has partnered with Playside Studios to bring an innovative new game to mobile devices everywhere, featuring clever puzzle mechanics combined with captivating narrative. The game, of course, is based on MGM's massive hit Legally Blonde, which … [Read more...] about Film Licensing: MGM Turns Legally Blonde Into Mobile Game