By Allison Watkinson TLL Reporter CASETiFY has partnered with Transport for London to release a licensed tech accessory collection inspired by the London Underground. Facilitated by IMG Licensing, the collaborative collection is designed to offer a stylish and practical product line that features patterns and motifs from the London Underground's transport … [Read more...] about CASETiFY and TfL Debut London Underground Tech Accessories
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Skydance-Paramount Complete Controversial Merger
By Gary Symons TLL Editor in Chief Paramount Global and Skydance Media finally completed their long-awaited $8.4 billion merger on Thursday, capping a drawn-out deal process marked by political scrutiny and shareholder concerns. Renamed "Paramount Skydance Corp", the company's Class B shares began trading on the Nasdaq under the ticker symbol PSKY on Thursday, under … [Read more...] about Skydance-Paramount Complete Controversial Merger
Johnnie-O Apparel Becomes Official NFL Licensee
By Allison Watkinson TLL Reporter The Johnnie-O apparel brand has been named an official licensing partner of the National Football League (NFL). For the licensing partnership, the brand is releasing a fashion collection that features logos from all 32 NFL teams. "To be part of something as iconic and unifying as the NFL is a milestone for our brand and a true … [Read more...] about Johnnie-O Apparel Becomes Official NFL Licensee
WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
TLL Staff WildBrain CPLG has announced a major expansion of its location-based entertainment (LBE) division, promoting Evi Sari to the newly created role of Vice President, Global Location-Based Entertainment, and appointing Danielle Tanton as Director, LBE, EMEA, Experiential Strategy & Partnerships. The move reflects the company’s growing focus on experiential licensing … [Read more...] about WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
ESGG Expands Squishmallows With Licensed Mobile Game
By Allison Watkinson TLL Reporter East Side Games Group (ESGG) has partnered with Jazwares and Zaibatsu Interactive to create a licensed mobile game inspired by Squishmallows. Through the collaborative partnership, the three companies have developed a whimsical puzzle game titled Squishmallows Match. Squishmallows Match will offer thousands of match-3 puzzle levels … [Read more...] about ESGG Expands Squishmallows With Licensed Mobile Game
Joe Fresh, Life at Home and Crayola Launch Colorful Collection
By Allison Watkinson TLL Reporter Joe Fresh and Loblaw's Life at Home label are partnering with Crayola for an apparel and homewares collection inspired by the brand's retired crayon colors. The limited-edition collection includes over 65 products that feature recently reintroduced Crayola colors like Dandelion Yellow, Blizzard Blue and Magic Mint. From the Joe … [Read more...] about Joe Fresh, Life at Home and Crayola Launch Colorful Collection
Kidults and Licensed Products Fuel Toy Sector Growth in Early 2025
By Gary Symons TLL Editor in Chief The U.S. toy sector showed its resilience in the first half of 2025, growing unit and dollar sales despite issues over tariffs. The growth spurt follows sales declines in 2023 and a relatively flat performance in 2024, as Circana retail sales data shows the U.S. toy industry is back to growth in 2025. In the first half of the year, dollar … [Read more...] about Kidults and Licensed Products Fuel Toy Sector Growth in Early 2025
Skybound Appoints Reemsborko to Represent Invincible in Europe
By Allison Watkinson TLL Reporter Skybound Entertainment has appointed Reemsborko as its European licensing representative for Invincible merchandise. In its new role as the franchise's licensing representative, Reemsborko will connect brands and product manufacturers with Skybound to bring new Invincible merchandise to fans across Europe. In addition, Reemsborko … [Read more...] about Skybound Appoints Reemsborko to Represent Invincible in Europe
HPC and Little Dot Studios Expand with Digital Content Partnership
By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has partnered with Little Dot Studios to expand the digital presence of its children's brands on YouTube. As part of the agreement, Little Dot Studios' US-based team will provide content strategy and channel management services to optimize the existing YouTube channel for Mo Willems Workshop. “Having a … [Read more...] about HPC and Little Dot Studios Expand with Digital Content Partnership
‘Future-Fit Businesses’ Highlighted at Products of Change Conference 2025
Submitted by Products of Change by Kathryn Brand The focus for the Products of Change (POC) Conference this year is firmly on efficiency, circularity, cost-savings and the business-case for sustainable change, which is why POC is lining up a roster of speakers and organizations that will demonstrate sustainability isn’t just about responsibility—it’s about resilience and … [Read more...] about ‘Future-Fit Businesses’ Highlighted at Products of Change Conference 2025