The Licensing Letter

Open Content

Papa Johns and Shaquille O’Neal Bring Back Shaq-a-Roni Pizza

By Allison Watkinson TLL Reporter Papa Johns and Shaquille O’Neal are relaunching the licensed Shaq-a-Roni pizza as a full-time menu item at the company's restaurants. Originally launched as a limited-time offering in 2020, the Shaq-a-Roni pizza is an XL pizza made with Papa Johns fresh, original dough that is topped with over half a pound of cheese and extra … [Read more...] about Papa Johns and Shaquille O’Neal Bring Back Shaq-a-Roni Pizza

Pottery Barn Kids Debuts Pokémon Home Collection

By Allison Watkinson TLL Reporter Pottery Barn Kids has launched a partnership with the Pokémon Company International for a licensed collection inspired by the entertainment franchise. The products from Pottery Barn Kids offer a variety of designs that span back-to-school accessories, bedroom decorations and playroom furnishings. This includes a range of bedding, backpacks, … [Read more...] about Pottery Barn Kids Debuts Pokémon Home Collection

Beyond Barbie: Mattel Launches Mattel Studios to Expand Film and TV Ambitions

By Gary Symons TLL Editor in Chief In a move with major implications for licensing, Mattel, Inc. has announced the formation of Mattel Studios, a new division that consolidates the company’s film and television operations under one banner. Mattel says the move is part of a broader strategy to expand the entertainment footprint of the toy and media giant. The formation of … [Read more...] about Beyond Barbie: Mattel Launches Mattel Studios to Expand Film and TV Ambitions

Opinion: Timbaland’s New AI Pop Star ‘TaTa’ Ushers in the Age of the Uncanny Valley

By Gary Symons TLL Editor in Chief Rapper and music producer Timbaland has launched an AI entertainment company, Stage Zero, which will manage its first 'signee', an AI pop artist named TaTa (pictured above). In doing so, Timbaland has also plunged the rest of the world into a Black Mirror episode that — unlike TaTa — is unfortunately very real. Stage Zero, co-founded by … [Read more...] about Opinion: Timbaland’s New AI Pop Star ‘TaTa’ Ushers in the Age of the Uncanny Valley

Heineken 0.0 Hits the Screen with F1 The Movie

By Allison Watkinson TLL Reporter The Heineken 0.0 non-alcoholic beer brand has been named an official licensing partner for Apple Original Films’ F1 The Movie. “At Heineken, we believe culture has the power to shape behaviour,” said Heineken Brand head, Nabil Nasser. “By becoming part of F1 The Movie, we’re taking the conversation around moderation into a space that’s … [Read more...] about Heineken 0.0 Hits the Screen with F1 The Movie

HI-CHEW and Menchie’s Launch New Frozen Yogurt Collab

By Allison Watkinson TLL Reporter Morinaga America and Menchie's are launching a limited-edition HI-CHEW frozen yogurt flavor as part of their long-standing licensing partnership. Inspired by the Blue Hawaii candy from HI-CHEW's Fantasy Mix, the licensed frozen yogurt features a blend of sweet citrus and juicy pineapple fruit flavors. The new offering is created with … [Read more...] about HI-CHEW and Menchie’s Launch New Frozen Yogurt Collab

Home Chef Cooks Licensed Meals with Grillo’s Pickles and Tucson Foods

By Allison Watkinson TLL Reporter Home Chef is launching new licensed meal options in partnership with Grillo's Pickles and Tucson Foods as part of its updated summer line-up. Available until September 1, Grillo's Pickles and Home Chef have debuted a limited-edition ready-to-bake Pickle Pizza meal. The new Pickle Pizza features toppings like mozzarella cheese, pulled pork, … [Read more...] about Home Chef Cooks Licensed Meals with Grillo’s Pickles and Tucson Foods

Marvel Studios and Kellanova Team Up for Fantastic Four Pop-Tarts

By Allison Watkinson TLL Reporter Marvel Studios and Kellanova have teamed up for a licensed Pop-Tarts collection to promote the upcoming film, The Fantastic Four: First Steps. The Fantastic Four pastry line-up features four Pop-Tarts Frosted varieties including Strawberry, Brown Sugar Cinnamon and S’mores, as well as the return of the brand's limited-edition Frosted Blue … [Read more...] about Marvel Studios and Kellanova Team Up for Fantastic Four Pop-Tarts

Disney and Green Pet Launch Licensed Cooling Pet Pads

By Allison Watkinson TLL Reporter Disney has launched a partnership with Green Pet for a licensed collection of character-inspired pet products. Known for its sustainable products, Green Pet is introducing a line that offers several designs of the company's patented Cool Pet Pads. Cool Pet Pads are pressure-activated and self-cooling mats that are designed to keep pets … [Read more...] about Disney and Green Pet Launch Licensed Cooling Pet Pads