By Gary Symons TLL Editor in Chief Peanuts is celebrating its 75th anniversary by rolling out a wide range of collaborations, products, and live experiences designed to engage fans across generations. The milestone year is being celebrated with new licensing partnerships brokered by WildBrain CPLG, which represents the brand across Europe, the Middle East, Africa, India, and … [Read more...] about Peanuts Marks 75th Anniversary With Global Wave of Partnerships and Experiences
Open Content
Licensing Deals and News You May Have Missed
The Witcher Eyewear Collection: Fantasy Meets Function with CD PROJEKT RED and GUNNAR CD PROJEKT RED and GUNNAR Optiks have launched an officially licensed eyewear collection inspired by The Witcher video game universe, blending character lore with eye protection, the companies announced. PR Newswire The Witcher × GUNNAR collection debuts with two styles: White Wolf, drawing … [Read more...] about Licensing Deals and News You May Have Missed
Mattel Partners With Cottage Door Press For Luna StoryTime Projector Content
TLL Staff Mattel Inc. has announced a licensing agreement with Cottage Door Press to expand the content library for Luna StoryTime Projector. The projector is a 3-in-1 screen-free storytelling device designed to encourage early literacy through immersive play. The deal with Cottage Door will bring some of Mattel’s most popular brands—including Barbie, Hot Wheels, Thomas & … [Read more...] about Mattel Partners With Cottage Door Press For Luna StoryTime Projector Content
Santoki to Launch LEGO Clock Collection in 2026
By Gary Symons Editor in Chief Santoki will preview a new line of timepieces inspired by LEGO building bricks at the LA Fall Preview before launching in the second quarter of 2026. Santoki is the exclusive U.S. distributor of officially licensed LEGO lifestyle products. The company says the LEGO Clock Collection is designed to merge the creativity of LEGO play with everyday … [Read more...] about Santoki to Launch LEGO Clock Collection in 2026
Pelham Leather Goods Partners With London Zoo on ‘Wild’ Collection
TLL Staff Pelham Leather Goods Ltd. has announced a new brand collaboration with London Zoo, unveiling a Spring/Summer 2026 collection that blends fashion with conservation. The partnership marks the first time Pelham, known for its luxury luggage and accessories, has teamed with the Zoological Society of London (ZSL), the global conservation charity that operates London … [Read more...] about Pelham Leather Goods Partners With London Zoo on ‘Wild’ Collection
Paramount Skydance Bidding for Warner Bros. Discovery Takeover
By Gary Symons TLL Editor in Chief Earthshaking news for the entertainment and licensing industries, as Paramount Skydance is preparing a potential bid to acquire Warner Bros Discovery, Reuters reported Thursday, citing a source familiar with the bid. The move could unite two of Hollywood’s largest and most successful studios, and reshape the global entertainment industry. … [Read more...] about Paramount Skydance Bidding for Warner Bros. Discovery Takeover
Global Merchandising to Rep Legendary Alt Rock Club CBGB
By Gary Symons TLL Editor in Chief The legendary CBGB nightclub in New York, known as the birthplace of punk and New Wave, has appointed Global Merchandising Services as its worldwide licensing agency. CBGB was founded in 1973 by Hilly Kristal in Manhattan’s Bowery district, and gave rise to bands such as the Ramones, Blondie, Talking Heads, and Patti Smith Group, and later … [Read more...] about Global Merchandising to Rep Legendary Alt Rock Club CBGB
What Are You Unveiling at BLE 2025?
TLL Staff The Brand Licensing Europe tradeshow is coming up fast, and TLL wants to lend your marketing department a helping hand! We're interested to see what types of new products, intellectual property and programs our readers and partners are going to be presenting at BLE this year, and we're sure everyone else is too. So, if you'd like to send us a short, roughly … [Read more...] about What Are You Unveiling at BLE 2025?
Wildbrain CPLG Unveils New Collabs in Expansion of the Playmobil Brand
By Gary Symons TLL Editor in Chief WildBrain CPLG is expanding the global licensing program for Playmobil, unveiling new collaborations designed to support its refreshed strategy for 2025. As Playmobil’s master licensee, WildBrain CPLG manages worldwide rights across the Horst Brandstätter Group’s core and franchise programs. The expansion includes promotions with global … [Read more...] about Wildbrain CPLG Unveils New Collabs in Expansion of the Playmobil Brand
Cheez-It Creates a Savory Twist on the Gingerbread House
TLL Staff A holiday staple is getting a bold new twist this year, as Cookies United and Cheez-It unveiled the Cheez-It Holiday House Kit, a limited-edition take on the traditional gingerbread house. The kit replaces gingerbread walls with cheese-flavored cookies and includes Cheez-It crackers, candies and icing for decorating. Cookies United, a bakery company known for … [Read more...] about Cheez-It Creates a Savory Twist on the Gingerbread House