By Allison Watkinson TLL Reporter The classic peanut butter and jelly combination is getting a colorful makeover in the baking aisle. Jif and Smucker's have partnered with My Favorite Company to launch a line of flavor-inspired sprinkles that reimagine the iconic pantry duo as playful baking decorations. The collection, available now at Walmart stores nationwide, includes … [Read more...] about Jif and Smucker’s Launch PB&J-Inspired Sprinkles for Home Bakers
Open Content
Johnsonville’s Dr Pepper-Inspired Sausages a Sign of the Apocalypse?
By Gary Symons TLL Editor in Chief This is apparently the day for weird, licensed mashups. First we had the Super Mario-inspired collab for deodorant that will make you "smell like a hero." Now, it's Johnsonville Sausages flavored with Dr Pepper. Next, maybe a soda that tastes like sausages? The partners in this latest, and highly unlikely joint venture say they are … [Read more...] about Johnsonville’s Dr Pepper-Inspired Sausages a Sign of the Apocalypse?
“Smell Like a Hero” With Old Spice x Super Mario Collection
By Gary Symons TLL Editor in Chief Old Spice has just announce a new, limited edition grooming collection designed to help Super Mario smell fresh while unclogging drains in space. The collaboration between Old Spice and Nintendo is based on the upcoming April 1 release of 'The Super Mario Galaxy Movie'. It will feature five distinct fragrances with names that sound … [Read more...] about “Smell Like a Hero” With Old Spice x Super Mario Collection
Polaroid Appoints IMG Licensing as Global Licensing Agency
By Gary Symons TLL Editor in Chief A ‘fast developing’ story this morning, as Polaroid says it has appointed IMG Licensing as its global licensing agency. Polaroid is, of course, the instant photography brand that revolutionized photography, developing the first ‘instant photographs’ from a commercially available camera in 1948. The company announced it has now … [Read more...] about Polaroid Appoints IMG Licensing as Global Licensing Agency
Disney and Pixar Content Coming for Luna StoryTime Projector
By Allison Watkinson TLL Reporter Cottage Door Press has licensed new content from Disney and Pixar for its Luna StoryTime Projector. The company announced it will expand the device's content library with franchises including Moana, Frozen, Toy Story, Cars, The Lion King, and Mickey Mouse. The Luna StoryTime Projector combines projected stories, audio narration, and … [Read more...] about Disney and Pixar Content Coming for Luna StoryTime Projector
Dockers Expanding in Latin America and Caribbean With IAC Deal
By Gary Symons TLL Editor in Chief Is the next fashion trend in Latin America and the Caribbean going to be khakis and chinos? Authentic Brands is betting on it, and has taken a big step in its mission to expand its Dockers brand in Latin America and the Caribbean. The company says it has signed a long-term strategic partnership with International Apparel Corporation (IAC) … [Read more...] about Dockers Expanding in Latin America and Caribbean With IAC Deal
Little Bites Goes Bananas for GoNana’s Banana Bread
By Gary Symons TLL Editor in Chief The healthy banana bread brand GoNanas just announced a limited-edition collaboration with Little Bites, the mini muffins enjoyed by families for over 25 years. GoNanas is the better-for-you banana bread brand known for its innovative mixes and real simple ingredients. Thanks to a licensing deal brokered by Little Bites' agency Brand … [Read more...] about Little Bites Goes Bananas for GoNana’s Banana Bread
Mattel Launches Masters of the Universe Publishing Program
By Allison Watkinson TLL Reporter Mattel announced Wednesday a comprehensive Masters of the Universe publishing program launching throughout 2026. The new program is timed to coincide with the theatrical release of the live-action film from Amazon MGM Studios and Mattel Studios. The multi-format slate includes film-adjacent novels, original middle-grade stories, comics, … [Read more...] about Mattel Launches Masters of the Universe Publishing Program
Coral Eyewear and Crayola Launch Children’s Eyewear Collection in UK
By Allison Watkinson TLL Reporter Clear vision and artistic creativity go hand in hand, inspiring a new Crayola-themed eyewear collection from Coral Eyewear in the UK. Coral Eyewear and Crayola have announced a multi-year licensing partnership to produce children's eyewear, which will launch at Asda Opticians locations across the United Kingdom this … [Read more...] about Coral Eyewear and Crayola Launch Children’s Eyewear Collection in UK
Licensing Expo Returns With Focus on Sports and Fashion
By Allison Watkinson TLL Reporter Licensing Expo returns to the Mandalay Bay Convention Center May 19-21 with an expanded roster of exhibitors. Now in its 45th year, the event organized by Informa Markets will host major brands including Netflix, Warner Bros. Discovery, The Pokémon Company, Paramount Global, LEGO, Mattel, and Hasbro, alongside new participants such as … [Read more...] about Licensing Expo Returns With Focus on Sports and Fashion