The Licensing Letter

Open Content

Cambridge Satchel and Rocket Licensing Bring Miffy to Leather Goods

By Allison Watkinson TLL Reporter Rocket Licensing has secured a partnership with Cambridge Satchels to create a licensed capsule collection to celebrate the Miffy brand's 70th anniversary. "This year celebrates the design icon Miffy as she turns 70 — and she’s never looked better," said Mercis marketing director, Marja Kerkhof. "This very special collaboration, which … [Read more...] about Cambridge Satchel and Rocket Licensing Bring Miffy to Leather Goods

Wilder and Hasbro Partner for Interactive NERF Gaming Toys

By Allison Watkinson TLL Reporter Wilder and Hasbro have developed a new collaborative collection of NERF branded toys and accessories that combine immersive gaming with real-world play. Scheduled to launch in July 2025, the NERF Battle Play Experience collection offers a selection of themed targets and accessories. The new licensed products will introduce … [Read more...] about Wilder and Hasbro Partner for Interactive NERF Gaming Toys

The Rolling Stones and Aston Martin Aramco Rock On with New Collection

By Allison Watkinson TLL Reporter The Aston Martin Aramco Formula One team has partnered with the Rolling Stones rock band for an exclusive collection of co-branded merchandise. The limited-edition collection includes hoodies, t-shirts and caps that sport the Rolling Stones tongue logo with Aston Martin wings. On April 24, a selection of Aston Martin Aramco fans won the … [Read more...] about The Rolling Stones and Aston Martin Aramco Rock On with New Collection

Dove and Chamberlain Coffee Sprout Plant Milk Partnership

By Allison Watkinson TLL Reporter Dove has launched a licensing collaboration with Chamberlain Coffee to promote its new Dove Plant Milk Cleansing collection. The Dove Plant Milk Cleansing collection features a proprietary blend of vegan and cruelty-free ingredients that are made without sulfates and parabens. Available in four distinct fragrances, the product line-up … [Read more...] about Dove and Chamberlain Coffee Sprout Plant Milk Partnership

Hilary Duff Brings Below 60 Fragrances to QVC

By Allison Watkinson TLL Reporter QVC has partnered with Hilary Duff and the Below 60 brand to debut an exclusive fragrance diffuser kit through its retail platforms. For the partnership, QVC is featuring an exclusive branded offer that includes two of Below 60's plug-in diffuser starter kits. Each starter kit features a plug-in diffuser, two of Below 60's signature scented … [Read more...] about Hilary Duff Brings Below 60 Fragrances to QVC

Who’s News: Spin Master Appoints Jonathan Roiter to its Executive Team

By Allison Watkinson TLL Reporter Spin Master has selected Jonathan Roiter to serve as the company's new executive vice president and chief financial officer. "As we continue to execute against our vision to create magical play experiences for kids and families around the world, we are excited to welcome Jonathan to Spin Master," said Spin Master CEO, Max Rangel. "Jonathan … [Read more...] about Who’s News: Spin Master Appoints Jonathan Roiter to its Executive Team

Merchantwise Launches A Minecraft Movie Licensing Program in ANZ

By Allison Watkinson TLL Reporter Merchantwise has launched partnerships for A Minecraft Movie's licensing and retail campaign across Australia and New Zealand. The licensing partnerships offer a range of product types that feature inspiration from both the feature film and the original Minecraft video game. Offered at a variety of major and specialty retail stores, … [Read more...] about Merchantwise Launches A Minecraft Movie Licensing Program in ANZ

Cyanide and Happiness Heads to Space with Pixel Starships

By Allison Watkinson TLL Reporter SavySoda has partnered with Explosm to bring the Cyanide and Happiness webcomic to its online Pixel Starships video game. Available for a limited time, the collaborative partnership offers Pixel Starships players access to licensed content inspired by the dark absurdist comedy found in Cyanide and Happiness. The exclusive in-game content … [Read more...] about Cyanide and Happiness Heads to Space with Pixel Starships

Jenny Martinez Partners with Xcel Brands for Culinary Collection

By Allison Watkinson TLL Reporter Jenny Martinez has partnered with Xcel Brands to launch a food and kitchenware brand called Jenny Martinez Live. Rooted in Mexican culture, the brand will offer a selection of high-quality food products and thoughtfully-designed kitchenware. In addition to the licensed products, the Jenny Martinez Live brand will provide resources … [Read more...] about Jenny Martinez Partners with Xcel Brands for Culinary Collection