By Gary Symons TLL Editor in Chief The Red Roses, England’s women’s rugby team, have teamed up with the Spice Girls in a high-profile collaboration that leaders say will highlight a pivotal year for women’s rugby and broaden the sport’s reach to new audiences. The partnership unites the world’s No. 1 women’s rugby side with the most successful girl group of all time as … [Read more...] about Red Roses Rugby Side Teams Up With The Spice Girls
Open Content
Color Me Mine Offers Pottery Painting for Young Fans of Gabby’s Dollhouse
TLL Staff Color Me Mine is offering themed pottery-painting activities and events at its studios, in a collaboration with the upcoming Gabby’s Dollhouse: The Movie. The animated DreamWorks Animation release premieres on September 26, and the nation-wide Color Me Mine event will continue through the end of October. The partnership brings characters and themes from the popular … [Read more...] about Color Me Mine Offers Pottery Painting for Young Fans of Gabby’s Dollhouse
Protecting Brands in the Age of AI: A Conversation with JPatton
JPatton’s layered security labels combine currency-grade printing, holography, and forensic codes to protect against counterfeiting. Image courtesy of JPatton. How JPatton Has Adapted to Protect Brands From New Threats to IP In an era when counterfeiters move at the speed of AI, brands are under constant attack. Fake merchandise, unauthorized product diversion, and digital … [Read more...] about Protecting Brands in the Age of AI: A Conversation with JPatton
Smiley Showcases Licensing Portfolio on New B2B Website
TLL Staff The Smiley Company has launched a new business-to-business website designed to showcase its brand portfolio, licensing opportunities and global campaigns. The site, located at www.thesmileycompany.com, is aimed at licensees, retailers and brands seeking to collaborate with the company best known for its yellow smiley face icon. Essentially the company has created a … [Read more...] about Smiley Showcases Licensing Portfolio on New B2B Website
Nex and Bluey Create Gaming Experience to Keep Kids Active
By Gary Symons TLL Editor in Chief Nex and Bluey have come up with a solution for parents concerned their kids are getting too much screen time, and not enough active play. Nex, maker of the Nex Playground active play system, is partnering with BBC Studios to create a new interactive game experience based on the animated series Bluey. The game, which will debut in October, … [Read more...] about Nex and Bluey Create Gaming Experience to Keep Kids Active
Xilam Animation Constructs New Deals for Piggy Builders
By Allison Watkinson TLL Reporter Xilam Animation has announced the development of a new licensing program and broadcast partnerships for its animated preschool series, Piggy Builders. France TV Distribution has been appointed as the licensing representative for Piggy Builders across France, Belgium and Switzerland. The program will focus on building a range of … [Read more...] about Xilam Animation Constructs New Deals for Piggy Builders
Who’s News: Mattel Announces Major Leadership Restructuring
By Allison Watkinson TLL Reporter Mattel is launching a new brand organization and leadership structure that will integrate marketing across the company's Global Brands and Franchise teams. The reorganized leadership structure includes several promotions to newly-created and existing executive roles at the company. These new promotions include Roberto Stanichi as … [Read more...] about Who’s News: Mattel Announces Major Leadership Restructuring
Circle K and Guy Fieri Fire Up Flavorful Collaboration
By Allison Watkinson TLL Reporter Alimentation Couche-Tard and Guy Fieri are teaming up to bring a selection of Flavortown menu items to Circle K convenience stores. The collaborative partnership will bring a total of 11 licensed items to participating Circle K and Holiday Stationstore locations. “Flavortown is as much a lifestyle as it is a place so when it comes … [Read more...] about Circle K and Guy Fieri Fire Up Flavorful Collaboration
Fanta Putting Horror Icons on Soda Cans for Halloween
By Gary Symons TLL Editor in Chief This Halloween, some of cinema’s most infamous villains won’t just be lurking in theaters and haunted houses; they’ll be staring back from soda cans. Fanta announced Tuesday it is partnering with Universal Pictures and Blumhouse to launch a global Halloween campaign featuring five horror icons. They include Chucky from the “Child’s Play” … [Read more...] about Fanta Putting Horror Icons on Soda Cans for Halloween
Mini Smiley Debuts Fashion Partnerships with Sinsay and Target
TLL Staff Mini Smiley, the preschool-focused brand from The Smiley Company, is entering the fashion market with its first major collaborations. Mini Smiley is now partnering with the European retailer Sinsay, and launching new apparel lines with Simply Sage at Target outlets in the United States. The debut collection with Sinsay introduces Mini Smiley’s distinctive pastel … [Read more...] about Mini Smiley Debuts Fashion Partnerships with Sinsay and Target