By Gary Symons TLL Editor in Chief Is there any alcoholic beverage that screams 'academia' more than a JägerBomb? I thought not. And for that — and potentially many other more constructive reasons — the iconic shot brand Jägermeister has announced a collegiate sports partnership supporting four powerhouse athletics programs in Michigan, Florida, LSU, and Oregon. Under … [Read more...] about Jagermeister Drops a Licensing Jager-Bomb With New Collegiate Partnership
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Jo Malone Sued by Estée Lauder for Using Own Name on New Scent
Caption: Jo Malone in a 2018 marketing photo (at right) when she and partner Zara unveiled her "First Eponymous Fragrance: Jo by Jo Loves." (PRNewsfoto/Jo Loves) By Gary Symons TLL Editor in Chief Fashion giant Estée Lauder is taking legal action against the British perfumer Jo Malone after she used her name on a fragrance for the fashion chain Zara. It's a definite quirk … [Read more...] about Jo Malone Sued by Estée Lauder for Using Own Name on New Scent
Brand Central Toasts New Relationship as Licensing Agency for Boston Beer
By Allison Watkinson TLL Reporter Top 10 licensing agency Brand Central has been appointed the licensing representative for The Boston Beer Company, the agency announced Tuesday. Brand Central is among the world's top licensing agencies by revenue, with a strong specialty in working with top global food and beverage brands. This agreement pairs the agency with one of … [Read more...] about Brand Central Toasts New Relationship as Licensing Agency for Boston Beer
California Pizza Undertakes Massive Expansion of Consumer Goods Division
By Gary Symons TLL Editor in Chief California Pizza Kitchen (CPK) is going beyond pizza in a massive, global expansion of its consumer packaged goods business. That expansion is taking place in the wake of CPK’s acquisition by an investor group led by Consortium Brand Partners in December. “Expanding CPK’s global licensing business was a major part of our investment … [Read more...] about California Pizza Undertakes Massive Expansion of Consumer Goods Division
Court Order for Tariff Refunds A Boon to Licensors and Retailers
By Gary Symons TLL Editor in Chief A federal trade court has ordered U.S. Customs and Border Protection to begin issuing refunds with interest on more than $130 billion in tariffs ruled illegal by the Supreme Court last month. The decision, which rejected a request by the Trump administration to delay implementation of refunds, could significantly impact retailers and … [Read more...] about Court Order for Tariff Refunds A Boon to Licensors and Retailers
Take a Peep at the 11 New Licensing Partners for PEEPS
TLL Staff PEEPS has announced 11 licensing partnerships for spring 2026, extending the marshmallow candy brand into food, beverage, fashion, home goods and jewelry categories. The collaborations, which roll out between February and March, represent an expansion of the brand's licensed product strategy beyond its core confectionery business. The partnerships target multiple … [Read more...] about Take a Peep at the 11 New Licensing Partners for PEEPS
Sun-Maid Taps Earthbound Brands as Exclusive Licensing Agency
By Gary Symons TLL Editor in Chief Earthbound has plenty of raisins to celebrate as it has been named the exclusive licensing agency for Sun-Maid Growers of California. It's the second new client announcement for Earthbound this week, as the agency was also named the exclusive licensing agency for Newman’s Own, the food brand founded by actor Paul Newman that donates … [Read more...] about Sun-Maid Taps Earthbound Brands as Exclusive Licensing Agency
WOLFpak Releases Tactical Backpacks for Mattel’s Barbie and Ken
By Allison Watkinson TLL Reporter The tactical lifestyle brand WOLFpak and Mattel Inc. have announced a new licensed collection featuring the Barbie and Ken brands, including backpacks, bags and accessories. The partnership marks the second collaboration between the two companies, following the release of a Hot Wheels Racing line in November 2025. The collection arrives … [Read more...] about WOLFpak Releases Tactical Backpacks for Mattel’s Barbie and Ken
Netflix Walks Away As Paramount Raises Stakes in WBD Acquisition
By Gary Symons TLL Editor in Chief The bitter takeover battle for Warner Bros. Discovery took a new turn as Paramount Discovery significantly improved its acquisition offer. Paramount increased its offer from $30 to $31 a share, and also added a $7 billion 'regulatory termination fee' that would kick in if the merger is not approved, and a 'ticking fee' of roughly $650 … [Read more...] about Netflix Walks Away As Paramount Raises Stakes in WBD Acquisition