By Gary Symons TLL Editor in Chief The rapid appearance of GLP-1-inspired ready meals on UK supermarket shelves this January has drawn comparisons to past trend-chasing moments, and a caution from retail analysts that grocers may be squandering a larger, more durable opportunity by marketing too narrowly. "Grocers must expand GLP-1-inspired ranges to highlight the … [Read more...] about Grocers Risk Alienating Shoppers with Overt GLP-1 Labelling, Analyst Warns
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Mattel to Acquire Full Ownership of Games Studio Mattel163 for $159 Million
TLL Staff Toymaker Mattel is going all in on mobile gaming, as it moves to acquire full ownership of the games studio Mattel163. The studio is currently a joint venture between Mattel and the Chinese internet software giant NetEase, which owns 50% of Mattel163. Mattel, Inc. announced Tuesday it has reached an agreement to acquire full ownership of Mattel163 in a deal that … [Read more...] about Mattel to Acquire Full Ownership of Games Studio Mattel163 for $159 Million
Wasserman Talent Agency Faces Artist Backlash Over the Epstein Files
Pop Star Chappell Roan First to Leave the Wasserman Agency Photo caption: Casey Wasserman, seen here at his appointment at the White House to the Los Angeles Olympics task force, has apologized for emails he sent to Ghislaine Maxwell, long before her conviction for sex crimes related to the Jeffrey Epstein case. Official White House Photo by Joyce N. Boghosian. By Gary … [Read more...] about Wasserman Talent Agency Faces Artist Backlash Over the Epstein Files
Swizzels Brings the Love to Oddballs Underwear Fashion for Valentine’s Day
By Gary Symons TLL Editor in Chief Blonde Sheep Licensing has just announced a sweet Valentine's Day collaboration between the candy brand Swizzels and the hilariously named underwear brand Oddballs. The partnership introduces the iconic Love Hearts brand as the theme for a playful underwear collection launching for Valentine’s Day 2026. The range promises color, … [Read more...] about Swizzels Brings the Love to Oddballs Underwear Fashion for Valentine’s Day
High Times Indeed: Willie Nelson’s THC Beverage Attracts $15 Million Investment
By Gary Symons TLL Editor in Chief Twenty years ago anyone financing or building a cannabis production facility would have been promptly arrested and charged with a felony. But these days, investing in cannabis barely raises an eyebrow, and major companies and celebrities are fully engaged in cannabis brand licensing. One of the leaders in cannabis licensing is … [Read more...] about High Times Indeed: Willie Nelson’s THC Beverage Attracts $15 Million Investment
Licensing Drove the Toy Industry’s Resurgence in 2025
By Gary Symons TLL Editor in Chief The retail research company Circana found the U.S. toy industry has returned to positive growth after two years of decline. Circana’s data shows that total annual dollar sales grew by +6%, as average selling price (ASP) rose +4%. Most importantly, the number of units sold also increased by 3%, despite fears in early 2025 that … [Read more...] about Licensing Drove the Toy Industry’s Resurgence in 2025
Panini Signs Trading Card Deal With High School Football Star
By Gary Symons TLL Editor in Chief In a move that would have been unthinkable prior to changes in the laws applying to Name, Image and Likeness licensing, Panini America has signed an NIL agreement with high school quarterback Keisean Henderson. The world’s largest sports and entertainment collectibles company has signed Henderson to an exclusive, multi-year … [Read more...] about Panini Signs Trading Card Deal With High School Football Star
RHS Partners With Agriframes on Licensed Zinc Planter Range
By Gary Symons TLL Editor in Chief Above ground planters are all the rage these days, and The Royal Horticultural Society is hopping on the trend through a new licensing deal with Agriframes. RHS has partnered with UK garden structures specialist Agriframes to launch a new range of RHS-licensed zinc planters for the domestic market. The collaboration introduces a zinc … [Read more...] about RHS Partners With Agriframes on Licensed Zinc Planter Range
Current TLL Magazine Issue – Flip Book
Adidas Back in the Running With Double Digit Revenue Growth
By Gary Symons TLL Editor in Chief The sportswear brand Adidas has completed a dramatic turnaround, boasting double digit growth despite the recent brand meltdown courtesy of former partner Kanye West. Adidas has released preliminary numbers showing revenues reached 6.08 billion euros in Q4, up from 5.97 billion euros the same time last year, an impressive jump of 11 per … [Read more...] about Adidas Back in the Running With Double Digit Revenue Growth