By Gary Symons TLL Editor in Chief For me, the most fascinating part of the licensing industry is that it’s entirely based on the creative genius of artists, musicians, filmmakers, top chefs, and inventors, just to name a few. But it’s not that often we find the creators handling their own licensing, so for this edition of TLL’s annual publication on Art Licensing, we … [Read more...] about Bob and Greg Giordano Talk About The Beautiful Business of Art Licensing
Recent Headlines
Ubisoft Renews Representation Agreement with IMG Licensing
By Allison Watkinson TLL Reporter IMG Licensing has signed a multi-year extension with Ubisoft that expands its existing role as the company’s exclusive global licensing representative. Under the renewed agreement, the agency will continue to build Ubisoft's licensing program across its portfolio of well-known gaming IP such as Assassin’s Creed, Rainbow Six Siege, Far Cry, … [Read more...] about Ubisoft Renews Representation Agreement with IMG Licensing
Tsuburaya Productions Blasts Ahead with Ultraman Expansion
By Allison Watkinson TLL Reporter Tsuburaya Productions has announced a range of new Ultraman merchandise and content ahead of its presence at Licensing Expo 2025. Presenting at Booth M204, the company will showcase a variety of licensed products and entertainment media as the Ultraman brand gears up for its 60th anniversary. The new Ultraman merchandise will include … [Read more...] about Tsuburaya Productions Blasts Ahead with Ultraman Expansion
Le Mans Launches a New Era of Stylish Headwear
By Allison Watkinson TLL Reporter New Era has partnered with the ACO to create a collection of licensed headwear inspired by 24 Hours of Le Mans. Brokered by IMG Licensing, the collaboration will bring the endurance racing aesthetic of the French motorsports brand to New Era's selection of high-performance headwear. The debut collection features a variety of New … [Read more...] about Le Mans Launches a New Era of Stylish Headwear
Dynamite Entertainment Brings Stitch to Licensed Comics
By Allison Watkinson TLL Reporter Dynamite Entertainment and the Walt Disney Company are launching a new licensed comic book series for the Stitch franchise. Written by Connor Ratliff and James III, the plot of the upcoming Stitch comic follows Dr. Jumba Jookiba as he tries to collect the Villain Points needed to retain his membership benefits with the Evil Genius … [Read more...] about Dynamite Entertainment Brings Stitch to Licensed Comics
Hidden Pigeon Secures Agreements Ahead of Licensing Expo
By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has signed a slate of new licensing partnerships and renewals for Mo Willems' portfolio of children's entertainment brands. These multi-year agreements include 22 new and existing licensees that span a broad assortment of branded products and experiential activations. Several of the partnerships were … [Read more...] about Hidden Pigeon Secures Agreements Ahead of Licensing Expo
Vertagear and Audi Launch High-Tech Gaming Chair Collection
By Allison Watkinson TLL Reporter Vertagear has secured a licensing partnership with Audi to introduce a collaborative collection of ergonomic gaming chairs. A subsidiary of the Volkswagen Group, Audi is a luxury German automotive company that specializes in precision-engineered vehicles, high-quality builds and progressive design. Brokered by Beanstalk as Audi’s … [Read more...] about Vertagear and Audi Launch High-Tech Gaming Chair Collection
Earthbound Announces Partnership with the Griffin Twins
By Allison Watkinson TLL Reporter Earthbound has been selected to represent the NFL athlete twins, Shaquem and Shaquill Griffin, for a fashion-focused licensing program. As the Griffin twins licensing representative, Earthbound will focus on securing partnerships that align with the pro athlete duo's passion for fashion, adaptive apparel and training gear. Shaquem … [Read more...] about Earthbound Announces Partnership with the Griffin Twins
BrownTrout Calendars Deliver a Powerful Connection for Brands
Appointments Made, Dates Kept, Decades of Memories with BrownTrout Calendars & Planners Featured Article For thousands of years, humanity has relied on calendars to track time and milestones, evolving from ancient lunar markings to digital tools. BrownTrout Publishers continues this tradition in transforming calendars into powerful brand extensions for licensors. … [Read more...] about BrownTrout Calendars Deliver a Powerful Connection for Brands
Ono Hawaiian BBQ Brings Lilo & Stitch Collectibles to Lunch Menu
By Allison Watkinson TLL Reporter Ono Hawaiian BBQ has partnered with the Walt Disney Company to release collectible meal bags featuring art inspired by Lilo & Stitch. Launched on May 14, the collaboration offers one of three licensed Stitch lunch bags with each purchase of Ono's Keiki or Ohana meal options. The restaurant's Keiki kids meals include a choice of … [Read more...] about Ono Hawaiian BBQ Brings Lilo & Stitch Collectibles to Lunch Menu