By TLL Staff Partnerships with Trevoh Chalobah and Dusan Vlahovic signal the brand's push to reclaim a foothold in elite global football ahead of a summer 2026 boot launch. Reebok has signed professional footballers Dusan Vlahovic (pictured above) and Trevoh Chalobah to separate endorsement partnerships, the brand announced, as it prepares to re-enter the performance football … [Read more...] about Reebok Puts Best Foot Forward by Signing Top Football Stars This Week
Recent Headlines
Licensing Expo Launches New, AI-Powered Meeting Platform
By Gary Symons TLL Editor in Chief When attendees plan their meetings at Licensing Expo this year, they'll have a powerful AI assistant helping them out. Informa Markets, the organizer of the world's leading licensing trade show, has added artificial intelligence capability to its Event Planner platform for Licensing Expo 2026. If you're signed up for Expo this year, … [Read more...] about Licensing Expo Launches New, AI-Powered Meeting Platform
Surge Brands to Represent the Glitz and Glamor of Planet Hollywood
By Allison Watkinson TLL Reporter Surge Brands has been appointed a worldwide licensing agent for top hospitality brand Planet Hollywood. Launched in 1991 by restaurateur Robert Earl, Planet Hollywood was initially a restaurant destination that redefined dining with a blockbuster twist. The flagship location on New York City’s West 57th Street offered guests a … [Read more...] about Surge Brands to Represent the Glitz and Glamor of Planet Hollywood
Bonkers Toys Signs Master Toy Deal for Gorilla Tag VR Game
TLL Staff Bonkers Toys is betting fans will go bonkers as they signed a global master toy agreement for the VR game Gorilla Tag. The virtual reality game is produced by Another Axiom, which says it is the most popular VR game in the world, based on Meta Store data. Gorilla Tag, which launched in 2021, allows players to embody and customize virtual primate avatars and engage … [Read more...] about Bonkers Toys Signs Master Toy Deal for Gorilla Tag VR Game
Spin Master and Hidden Pigeon to Launch Mo Willems Toys and Digital Games
By Gary Symons TLL Editor in Chief Spin Master and Hidden Pigeon Company have teamed up to develop a co-branded collection of toys and digital games based on children's book author and illustrator Mo Willems' characters. The companies say the collection will span Spin Master's toy and digital games portfolio, featuring Willems' characters the Pigeon, Elephant & Piggie … [Read more...] about Spin Master and Hidden Pigeon to Launch Mo Willems Toys and Digital Games
Dr. Seuss Taps WildBrain CPLG to Expand Location-Based Entertainment
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises is responding to consumer demand for location-based entertainment by expanding its relationship with Wildbrain CPLG. The licensing agency has been appointed to represent the brand's location-based entertainment (LBE) rights across the U.K., Europe and Asia-Pacific, excluding Greater China, the companies announced … [Read more...] about Dr. Seuss Taps WildBrain CPLG to Expand Location-Based Entertainment
Brand Central Toasts New Relationship as Licensing Agency for Boston Beer
By Allison Watkinson TLL Reporter Top 10 licensing agency Brand Central has been appointed the licensing representative for The Boston Beer Company, the agency announced Tuesday. Brand Central is among the world's top licensing agencies by revenue, with a strong specialty in working with top global food and beverage brands. This agreement pairs the agency with one of … [Read more...] about Brand Central Toasts New Relationship as Licensing Agency for Boston Beer
Care Bears Bring the Love to The Masked Singer
By Allison Watkinson TLL Reporter Cloudco says it’s thrilled that the Care Bears will grace the stage for the first time on the popular musical mystery show The Masked Singer. The Care Bears will make their debut on the hit FOX series during a special themed episode called “Care Bears Night,” airing tomorrow, March 11 (8:00–9:02 p.m (ET/PT). “We’re excited to share … [Read more...] about Care Bears Bring the Love to The Masked Singer
California Pizza Undertakes Massive Expansion of Consumer Goods Division
By Gary Symons TLL Editor in Chief California Pizza Kitchen (CPK) is going beyond pizza in a massive, global expansion of its consumer packaged goods business. That expansion is taking place in the wake of CPK’s acquisition by an investor group led by Consortium Brand Partners in December. “Expanding CPK’s global licensing business was a major part of our investment … [Read more...] about California Pizza Undertakes Massive Expansion of Consumer Goods Division
Frida Kahlo Featured in ‘Artistic Medicine’ Fashion Collection
By Allison Watkinson TLL Reporter A new fashion collection inspired by Mexican artist Frida Kahlo will launch across Poland, Slovakia and the Czech Republic in March. The launch is part of European fashion. brand Medicine’s ‘Artistic Medicine’ collections, in which the brand collaborates with artists to create limited edition drops. The idea is to celebrate art not as … [Read more...] about Frida Kahlo Featured in ‘Artistic Medicine’ Fashion Collection